In this episode, Splash Senior Customer Success Manager Danielle Geisler steps in as a special guest host.

Danielle works closely with the top event marketers at brands like Spotify, Nutanix, and Uber to understand their event strategies and help them reach their business goals.

Throughout the episode, she walks through the biggest event trends she's seeing from customers and shares real life examples of how different companies are approaching and implementing these changes.

Plus, she dissects the 7-11-4 rule from Google, a formula for building trust with potential customers through strategic content and touchpoints, and explains why marketers are increasingly focusing on quality of leads rather than quantity. 


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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Check out more event trends for 2024: https://splashthat.com/resources/2024-outlook

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In this webinar replay, Camille White-Stern sits down with Jack Tattersall, Director of Global Sales at Guidebook.

They discuss strategies and tools to bring the intimacy and magic of smaller events to larger flagship gatherings.

Tune in to learn:

• What to look for in an event app
• Tactics to engage attendees before, during, and after an event
• Tips to maximize sponsor visibility
•  How to build an event community

...and more.

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Get to know Guidebook: https://guidebook.com/

Learn more about the Splash and Guidebook partnership: https://splashthat.com/webinars/no-bs-attendee-engagement

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In this episode, host Camille White-Stern shares her observations and top takeaways from this year's Adobe Summit.

She discusses the best booth activations, out-of-the-box wraparound ideas, and the surprising piece of swag that everyone lining up for.

Plus, she explains her simple process for deciding whether or not to invest in a booth at third-party events.

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Get more tips for maximizing your presence at conferences and trade shows: https://splashthat.com/blog/how-to-maximize-your-presence-at-conferences-and-trade-shows

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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In this episode, host Camille White-Stern sits down with Reveal's Isaac Morehouse and Will Taylor for an in-depth discussion about partner events.

From sourcing partners, to cross promotion, to measuring success, Issac and Will share the inside scoop on how to create event partnerships that benefit both parties.

0:01 – Introduction
7:38 – Deciding to Host Partner Events
12:00 – Finding the Right Event Partners
19:50 – Defining Goals and Measuring Success for Partner Events
30:17 – Aligning – and Staying Aligned – with Partners
35:05 – Creating a Partner Event Playbook
42:20 – Building a Partner Ecosystem

______________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

• Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
  
  
• Get to know Reveal: https://reveal.co/
  
  

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In the second half of this two-part episode, host Camille White-Stern and Vendelux CEO and Co-founder Alex Reynolds continue their conversation around using data to fuel event-led growth motions. 

Tune in to learn how to strategically use data to attract target event attendees, personalize outreach, get internal buy-in, and more.

In case you missed it, check out the first half of Camille and Alex's conversation in the previous episode: Using Data to Build an Event Strategy That Gets Results with Alex Reynolds (Part One). 

• Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
  
  
• Get to know Vendelux: https://vendelux.com/
  
  
• Learn how to maximize your presence at third-party events: https://splashthat.com/blog/how-to-maximize-your-presence-at-conferences-and-trade-shows

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In this episode, host Camille White-Stern sits down with Alex Reynolds, CEO and Co-founder of Vendelux. They explore the need for data in developing a third-party event strategy that generates revenue, how to leverage that data to get the right people in the room, and more. Plus, they discuss how marketers use tools like Vendelux to gain data-backed insights that help them find their audience and drive their third-party strategies. 

• Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com/
• Learn how to maximize your presence at third-party events: https://splashthat.com/blog/how-to-maximize-your-presence-at-conferences-and-trade-shows 

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In our latest episode, we highlight the key findings from our 2024 Outlook on Events report. 

We surveyed 1,200+ marketers to understand how they did last year, what their priorities are this year, and how event-led growth is helping them grow and scale their programs.

Tune in to learn what they said, including:

• Why companies are adopting an event-led growth strategy and the impact it has on business goals
• The three essential components for integrating events into your marketing mix
• The top challenges event marketers are facing this year
• How to leverage thought leaders for your events and other marketing materials

Check out Splash's 2024 Outlook on Events report: https://splashthat.com/resources/2024-outlook 

Get your copy of The Event-Led Growth Playbook: https://splashthat.com/resources/event-led-growth-playbook-download

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In this episode, Splash's Haley Kaplan chats with Gracie Bulleit, Event Marketing Manager at Pendo, and Sam Varga, Senior Manager of Global Field Marketing at AdRoll, about how they maximize their presence at third-party events.

Tune in to learn how to:

• Identify which third-party events to attend
• Align your event with your company's goals
• Design experiences that will have your booth buzzing with activity
• Choose swag that will make your booth a must-stop destination for attendees
• Drive meaningful connections with prospective buyers throughout the event
• Keep leads warm and continue the conversation after the event ends

Get more tips for maximizing your third-party presence
Join an upcoming Splash event
Follow Splash on LinkedIn

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In this episode of Checked In with Splash, Splash's Perry Piep and Eric Aguirre talk about one of the biggest challenges for event organizers: predicting and boosting event attendance. 

In this conversation, Perry and Eric introduce Attendance Insights, Splash's new AI solution that gives hosts insights about anticipated event outcomes. 

Tune in to learn how Splash created the event industry's first predictive AI tool using years of event data and proven strategies for increasing turnout. 

• Watch the Attendance Insights launch event
• Learn more about using AI in events

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In this episode, host Camille White-Stern sits down with Christine Swor, Director of Events and Production at Lattice, and Annie Thompson, Director of Experiential and Global Merchandise at Bumble. They discuss the biggest challenges event marketers are facing and strategies for planning events in 2024.
 
Throughout the episode, Christine and Annie share best practices for aligning event strategies with business goals, driving attendance, identifying metrics for success, and creating high-impact, in-person experiences. 

Tune in to learn their biggest learnings for the year and how they're approaching their B2B and B2C programs in the new year.

• Follow Splash on LinkedIn
• Learn more about developing an event-led growth playbook for 2024

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