Checked In with Splash

In this episode of Checked In, host Camille White-Stern meets with VP of Marketing at G2 Palmer Houchins. 

From using data to craft G2's event strategy to using numbers to align executives around events, Palmer provides advice to marketers looking to build smarter, more effective programs.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Listen to Using Data to Build a Third-Party Event Strategy That Gets Results with Alex Reynolds Part 1 & 2: https://splashthat.com/podcast

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In this episode, host Camille White-Stern shares her top learnings from Forrester's B2B Summit in Austin, Texas. 

She covers:

• The most engaging activations and events at Forrester
• Tips for standing out on the conference floor without a booth
• How to maximize your event budget and presence through partnerships
• Connecting events to your larger content strategy

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Get our guide for how to choose, justify & maximize your event sponsorships (no email or download required): https://splashthat.com/resources/third-party-events-lp

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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In this episode, host Camille White-Stern is joined by Elaine Lee, Senior Manager of Field and Event Marketing at Writer. Elaine has over 7 years of experience in the B2B software and technology space and is passionate about staying at the forefront of marketing trends and using analytics to deliver results and enhance brand visibility.

Tune in to hear Elaine and Camille discuss:

• The changing needs of event audiences
• Creative event ideas to engage attendees
• Metrics for measuring event success
• Getting internal buy-in for new programs
• Tips for using Writer to expand the value of your events

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
 
Get the event-led growth playbook: https://splashthat.com/resources/event-led-growth-playbook-download

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In this episode, Splash's Director of Experiential Marketing Camille White-Stern and CMO Kate Hammitt record live from Forrester's B2B Summit.
 
They're joined by VP of ABX at 6sense EJ Oelling and VP of Corporate Marketing at Highspot Lucas Welch to discuss how marketers can use event-led growth strategies to better their marketing and grow their business.
 
 In their panel discussion, they share:

• How to create alignment and set event expectations between sales and marketing
• The leading and lagging indicators they use to measure event success
• Tactics for using intent data and engaging with buying committees
• Strategies for maximizing revenue with existing customers
• Their number one tips for starting an event-led growth strategy

...and more.

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
 
Get the event-led growth playbook: https://splashthat.com/resources/event-led-growth-playbook-download

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In this episode, Splash Senior Customer Success Manager Danielle Geisler steps in as a special guest host.

Danielle works closely with the top event marketers at brands like Spotify, Nutanix, and Uber to understand their event strategies and help them reach their business goals.

Throughout the episode, she walks through the biggest event trends she's seeing from customers and shares real life examples of how different companies are approaching and implementing these changes.

Plus, she dissects the 7-11-4 rule from Google, a formula for building trust with potential customers through strategic content and touchpoints, and explains why marketers are increasingly focusing on quality of leads rather than quantity. 


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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Check out more event trends for 2024: https://splashthat.com/resources/2024-outlook

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In this webinar replay, Camille White-Stern sits down with Jack Tattersall, Director of Global Sales at Guidebook.

They discuss strategies and tools to bring the intimacy and magic of smaller events to larger flagship gatherings.

Tune in to learn:

• What to look for in an event app
• Tactics to engage attendees before, during, and after an event
• Tips to maximize sponsor visibility
•  How to build an event community

...and more.

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Get to know Guidebook: https://guidebook.com/

Learn more about the Splash and Guidebook partnership: https://splashthat.com/webinars/no-bs-attendee-engagement

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In this episode, host Camille White-Stern shares her observations and top takeaways from this year's Adobe Summit.

She discusses the best booth activations, out-of-the-box wraparound ideas, and the surprising piece of swag that everyone lining up for.

Plus, she explains her simple process for deciding whether or not to invest in a booth at third-party events.

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Get more tips for maximizing your presence at conferences and trade shows: https://splashthat.com/blog/how-to-maximize-your-presence-at-conferences-and-trade-shows

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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In this episode, host Camille White-Stern sits down with Reveal's Isaac Morehouse and Will Taylor for an in-depth discussion about partner events.

From sourcing partners, to cross promotion, to measuring success, Issac and Will share the inside scoop on how to create event partnerships that benefit both parties.

0:01 – Introduction
7:38 – Deciding to Host Partner Events
12:00 – Finding the Right Event Partners
19:50 – Defining Goals and Measuring Success for Partner Events
30:17 – Aligning – and Staying Aligned – with Partners
35:05 – Creating a Partner Event Playbook
42:20 – Building a Partner Ecosystem

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

• Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
  
  
• Get to know Reveal: https://reveal.co/
  
  

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In the second half of this two-part episode, host Camille White-Stern and Vendelux CEO and Co-founder Alex Reynolds continue their conversation around using data to fuel event-led growth motions. 

Tune in to learn how to strategically use data to attract target event attendees, personalize outreach, get internal buy-in, and more.

In case you missed it, check out the first half of Camille and Alex's conversation in the previous episode: Using Data to Build an Event Strategy That Gets Results with Alex Reynolds (Part One). 

• Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
  
  
• Get to know Vendelux: https://vendelux.com/
  
  
• Learn how to maximize your presence at third-party events: https://splashthat.com/blog/how-to-maximize-your-presence-at-conferences-and-trade-shows

Tell us what you thought about the episode

In this episode, host Camille White-Stern sits down with Alex Reynolds, CEO and Co-founder of Vendelux. They explore the need for data in developing a third-party event strategy that generates revenue, how to leverage that data to get the right people in the room, and more. Plus, they discuss how marketers use tools like Vendelux to gain data-backed insights that help them find their audience and drive their third-party strategies. 

• Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com/
• Learn how to maximize your presence at third-party events: https://splashthat.com/blog/how-to-maximize-your-presence-at-conferences-and-trade-shows 

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