If getting your finance team's buy-in feels a bit daunting or unknown, today’s episode is for you. We sit down with Splash’s CFO, Matthew Curry for expert tips on how to build a strong business case and how B2B marketers can get support to buy a new tool or product.

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A common pain point for event marketers is the challenge of staying in lockstep with their sales teams when it comes to building events as a high-performing revenue growth channel. If alignment with marketing and sales is something your team is struggling with, you're sure to enjoy this conversation between Camille and Stephanie Pennell, ZoomInfo's Director of Event Marketing. 

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If getting your CFO’s buy-in feels a bit daunting or unknown, today’s episode is for you. We sit down with Splash’s CFO, Matthew Curry for expert tips on how to build a strong business case and how B2B marketers can get support to buy a new tool or product.

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In this episode, we chat with CMO of Splash, Kate Hammitt to dive into the second part of our conversation around AI in marketing, specifically event marketing. 

There are incredible opportunities on the horizon as it pertains to AI tools and their impact on an organization’s ability to tap into an event-led growth business model, something that will become increasingly important as events play an outsized role in creating and capturing demand, generating pipeline, and closing more revenue. 

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In this episode, Camille and Splash's CMO, Kate Hammitt, explore what the proliferation of AI means for marketers, and dig into some current uses and practices B2B event marketers can deploy to leverage what’s available and possible today in their event marketing strategy.

This is part one of a two-part conversation because, honestly, there are many ways to apply AI technology to marketing today, and even more will be possible with time. Part two of this conversation will include a preview of future AI support for event marketers, to help you prepare for what’s next.

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When it comes to B2B marketing, all the rules are out the window. And for that reason, there's never been a better time to be a B2B marketer (or a B2B event marketer). In this episode, Camille interviews Refine Labs CEO Chris Walker about creating and capturing demand using events, community, content, and dark social. 

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Taking time for yourself can be tough as a marketer. Here's a short and sweet guided meditation to help you find some calm in the chaos. 

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Today, we’re talking about cookies. And unfortunately, not the delicious kind. We’re talking 3rd party cookies, why they’re going away, and how the need for first-party data will spark urgent changes in sales pipeline development and customer acquisition strategies.

To cope, some consumer-facing brands are exploring first-party data via web3 platforms and embarking on metaverse activations. Others are taking a more conventional route and expanding their use of surveys, polls, and web forms on their digital platforms.

In this episode, Greg Higgins, Splash's GM of Europe and Global Head of Partnerships, is helping us explore an overlooked source for first-party data: events. 

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Refine Labs sat down with our very own Kate Hammitt, CMO of Splash, to chat all things Event Marketing on their podcast Stacking Growth. She covers how the field has grown and evolved over the past couple of years, tracing the history of expectations from in-person trade shows and flagship events into virtual and hybrid events, and the impact they have on marketing strategy. She also discusses how companies like Splash are streamlining the process for companies, what the focus of goals and data should realistically be, and more!

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In this episode, Splash CEO Eric Holmen joins Camille to discuss the State of MarTech in 2023. Marketing technology is a rapidly evolving field that has changed significantly over the last few years. From AI-powered tools to event management and marketing automation tools, MarTech enables businesses of all sizes to reach new heights of efficiency. 

In light of all these changes, Eric shares his perspective and thoughts on the landscape. 

Follow Eric on LinkedIn: https://www.linkedin.com/in/holmen/
Follow Camille on LinkedIn: https://www.linkedin.com/in/camille-white-stern-7987b893/
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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