Looking for a new way to support revenue growth that doesn't require a ton of resources? Accelerate your event-led growth by incorporating ABM into your everyday event strategy. In this webinar replay, Splash sat down with ABM leaders Aria Radke and Mandy Hanson to bring you all the intel you need to marry ABM and event-led growth successfully.

Watch the full webinar: https://splashthat.com/webinars/abm-event-strategy 

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If you're in the events industry, you probably already understand this uncomfortable truth: you can meticulously plan the most awe-inspiring event, but if the right attendees don't show up... it's a flop and a total waste of your time. There's nothing more critical to event success than a thoughtful event promotion strategy. Enclosed in this episode are 13 event promotion tips for you to amplify your brand, and boost your registration numbers.

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In today's episode from the archives, we chat with Laura Lilley, who leads Hootsuite’s global experiential marketing and events about what shifts she's observed in the evolutionary role of the event marketer, including a detailed look at her events playbook for HootSuite. We talk about measuring ROI and proving success. We explore effective communication tactics with leadership and getting buy-in and programmatic support from sales. And of course, she gives us some tips for weaving your social and event strategies together for maximum success.

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A common pain point for event marketers is the challenge of staying in lockstep with their sales teams when it comes to building events as a high-performing revenue growth channel. If alignment with marketing and sales is something your team is struggling with, you're sure to enjoy this conversation between Camille and Stephanie Pennell, ZoomInfo's Director of Event Marketing. 

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If getting your finance team's buy-in feels a bit daunting or unknown, today’s episode is for you. We sit down with Splash’s CFO, Matthew Curry for expert tips on how to build a strong business case and how B2B marketers can get support to buy a new tool or product.

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A common pain point for event marketers is the challenge of staying in lockstep with their sales teams when it comes to building events as a high-performing revenue growth channel. If alignment with marketing and sales is something your team is struggling with, you're sure to enjoy this conversation between Camille and Stephanie Pennell, ZoomInfo's Director of Event Marketing. 

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If getting your CFO’s buy-in feels a bit daunting or unknown, today’s episode is for you. We sit down with Splash’s CFO, Matthew Curry for expert tips on how to build a strong business case and how B2B marketers can get support to buy a new tool or product.

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In this episode, we chat with CMO of Splash, Kate Hammitt to dive into the second part of our conversation around AI in marketing, specifically event marketing. 

There are incredible opportunities on the horizon as it pertains to AI tools and their impact on an organization’s ability to tap into an event-led growth business model, something that will become increasingly important as events play an outsized role in creating and capturing demand, generating pipeline, and closing more revenue. 

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In this episode, Camille and Splash's CMO, Kate Hammitt, explore what the proliferation of AI means for marketers, and dig into some current uses and practices B2B event marketers can deploy to leverage what’s available and possible today in their event marketing strategy.

This is part one of a two-part conversation because, honestly, there are many ways to apply AI technology to marketing today, and even more will be possible with time. Part two of this conversation will include a preview of future AI support for event marketers, to help you prepare for what’s next.

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When it comes to B2B marketing, all the rules are out the window. And for that reason, there's never been a better time to be a B2B marketer (or a B2B event marketer). In this episode, Camille interviews Refine Labs CEO Chris Walker about creating and capturing demand using events, community, content, and dark social. 

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