In this episode, we chat with CMO of Splash, Kate Hammitt to dive into the second part of our conversation around AI in marketing, specifically event marketing. 

There are incredible opportunities on the horizon as it pertains to AI tools and their impact on an organization’s ability to tap into an event-led growth business model, something that will become increasingly important as events play an outsized role in creating and capturing demand, generating pipeline, and closing more revenue. 

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