Checked In with Splash

We’re in the home stretch of 2022, and if you’re white-knuckling your way through the end of the year, you’re not alone. It’s been another one for the books, to say the least. The silver lining here? Diamonds are made under pressure. And this episode offers insights to help you — and your event strategy — shine bright like a diamond in 2023.

This episode is part one of a virtual roundtable discussion with event experts, where we share our biggest learnings from 2022 and talk about what to ditch or leave behind as we gear up for success next year.

RESOURCES
Watch the event on-demand: https://splashthat.com/webinars/get-checked-in?&utm_source=podcast
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast

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If you're in the events industry, you probably already understand this uncomfortable truth: you can meticulously plan the most awe-inspiring event, but if the right attendees don't show up... it's a flop and a total waste of your time. There's nothing more critical to event success than a thoughtful event promotion strategy. Enclosed in this episode are 13 event promotion tips for you to amplify your brand, and boost your registration numbers. 

RESOURCES
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast

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If you're looking to upgrade the way you set and measure event success, you've tuned into the right episode. This conversation will better equip you to report event success to your leadership team and prove the value of your events.  Let's talk about best practices to track event data effectively and tips to help you simplify and level up reporting for your business, featuring our very own Growth Marketing guru, Chris Johnson. 

RESOURCES
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast

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In this episode, Camille is joined by Splash’s director of product marketing Zach Napolitano. Together, they dig into tips for doing more with less, which is top of mind for every event marketer out there and, frankly, most people these days. They cover the importance of investing in the right tech stack, beating attrition, and making sure people show up to your events, the strategic need to think programmatically, and how to set the right goals and measure the results of your programs.

RESOURCES
Follow Zach on LinkedIn: https://www.linkedin.com/in/zach-napolitano-8085805/
Follow Camille on LinkedIn: https://www.linkedin.com/in/camille-white-stern-7987b893
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast

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In today’s episode, we connect with Marco Giberti — an entrepreneur and investor with over 25 years of experience in media, technology, and the live events industry. We get into how to harness event technology, accelerate innovation, and reinvention of live events.

RESOURCES
Follow Marco on LinkedIn: https://www.linkedin.com/in/marcogiberti/
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast

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In this episode, Camille sits down with the one and only Miguel Neves, Editor in Chief of Skift Meetings. As meeting and event professionals settle in for the great wave of in-person gatherings, they’re also dealing with lower attendance numbers, staffing and upskilling issues, cracking the hybrid program challenge and a roller coaster of uncertainty. That’s not to say it’s all doom and gloom – there is a massive opportunity for event professionals and organizations to grow their programs (and profits) and succeed amidst this sea-change by rethinking their approaches, KPIs and event tech needs. Miguel shares valuable insights on all of this. Enjoy the episode!

RESOURCES
Follow Miguel on LinkedIn: https://www.linkedin.com/in/miguelseven/
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast

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In this special episode of Checked In with Splash, Camille White-Stern and Zach Napolitano read submissions from our listeners about their event horror stories. Enjoy the episode, and Happy Halloween!

If you have a topic you want to hear about or a story you'd like to share, you can send us a message at [email protected]

CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/

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In today's episode, we chat with Laura Lilley, who leads Hootsuite’s global experiential marketing and events about what shifts she's observed in the evolutionary role of the event marketer, including a detailed look at her events playbook for HootSuite. We talk about measuring ROI and proving success. We explore effective communication tactics with leadership and getting buy-in and programmatic support from sales. And of course, she gives us some tips for weaving your social and event strategies together for maximum success.

CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Follow Laura on LinkedIn: https://www.linkedin.com/in/laura-lilley 

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Let's face it - attendee behavior is vastly different than it used to be. How do you get folks to actually show up to your events in a post-pandemic world?

In this episode, Camille walks you through Splash's very own promotion and pre-event communication strategies for beating attrition and making sure the right people are in the room for your small, in-person events.

CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/

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Let's talk smaller events. We've seen in the data that the best-performing campaigns, events, and brand storytelling happens with repeatable intimate programs. Many event marketers aren't really sure what data points to measure or what success looks like. This episode will help you identify the right goals for your events and hit the bullseye on your marketing goals.

RESOURCES
Watch On-Demand: https://splashthat.com/webinars/small-event-kpis
How To Beat Event Attrition: link coming soon

CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/

Tell us what you thought about the episode