Erica recounts Freshworks’ unique response to field marketing when COVID-19 hit, why organization and attention to detail is crucial field marketing skill, and shares some tips from working cross-functionally at your organization and winning at tailored field marketing to different segments. Billy and Erica chat about stories from some world-class events and make predictions for re:Invent 2021.

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Learn more about Splash: https://bit.ly/3EKyyig

Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/

Connect with Erica Parker: https://www.linkedin.com/in/erica-parker90/

Connect with Billy Bahnsen: https://www.linkedin.com/in/billy-bahnsen/

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It’s time to say goodbye to marketing silos. How do you run a superstar marketing team? The answer may lie in breaking down barriers and silos between marketing functions. In this episode, Billy sits down with Michelle Radlowski and Andy Swick, marketing leaders at Zscaler, to explore how they’ve done this at their organization.

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Learn more about Splash: https://bit.ly/3EKyyig

Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/

Connect with Michelle Radlowski: https://www.linkedin.com/in/michelleradlowski/

Connect with Andy Swick: https://www.linkedin.com/in/andyswick/

Connect with Billy Bahnsen: https://www.linkedin.com/in/billy-bahnsen/

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It’s floating in the collective consciousness of field marketers right now: what does the perfect hybrid event look like? With the continued unpredictability around the pandemic, is perfect even a realistic standard? Risa and Billy discuss how flexibility and creativity are crucial traits for field marketers and Risa serves up some must-hear professional development and leadership advice you do not want to miss. 

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Learn more about Splash: https://bit.ly/3EKyyig
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Risa Peterson: https://www.linkedin.com/in/risapeterson/
Connect with Billy Bahnsen: https://www.linkedin.com/in/billy-bahnsen/

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Field marketing can be both an extremely fulfilling and humbling role. Caitlin and Billy discuss fundamental truths about creating experiences that resonate and how integrating culture, brand and product is key to doing so. Cailtin shares expert insight on field marketing tactics that build trust and prove value.

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Learn more about Splash: https://bit.ly/3EKyyig
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Caitlin Tucker: https://www.linkedin.com/in/tuckercaitlin/
Connect with Billy Bahnsen: https://www.linkedin.com/in/billy-bahnsen/

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What does the future look like for field marketers? After some extreme shifts during the pandemic, Billy and Natasha explore why resilience is key to having success with field marketing. Natasha shares how she developed a passion for collaborating closely with sales teams, tips for high-impact field marketing strategies, and how to build and lead successful field marketing teams.

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Learn more about Splash: https://bit.ly/3EKyyig
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Natasha Streit: https://www.linkedin.com/in/natashastreit/
Connect with Billy Bahnsen: https://www.linkedin.com/in/billy-bahnsen/

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Welcome to True Stories of Field Marketing - where we dive deep into the world of field marketing. You’ll get the inside scoop from expert field marketers, discussing the lessons they’ve learned, event strategies that work, and their personal secrets to success. True Stories of Field Marketing is a podcast about the lives, learnings, and secrets of some of the most experienced and successful field marketers in the business.

True Stories of Field Marketing is a production of Splash, an event marketing platform that makes your events measurable, on-brand, beautiful, and easier than ever. Learn more about Splash at splashthat.com.

Tell us what you thought about the episode