Checked In with Splash

Taking time for yourself can be tough as a marketer. Here's a short and sweet guided meditation to help you find some calm in the chaos. 

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Today, we’re talking about cookies. And unfortunately, not the delicious kind. We’re talking 3rd party cookies, why they’re going away, and how the need for first-party data will spark urgent changes in sales pipeline development and customer acquisition strategies.

To cope, some consumer-facing brands are exploring first-party data via web3 platforms and embarking on metaverse activations. Others are taking a more conventional route and expanding their use of surveys, polls, and web forms on their digital platforms.

In this episode, Greg Higgins, Splash's GM of Europe and Global Head of Partnerships, is helping us explore an overlooked source for first-party data: events. 

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Refine Labs sat down with our very own Kate Hammitt, CMO of Splash, to chat all things Event Marketing on their podcast Stacking Growth. She covers how the field has grown and evolved over the past couple of years, tracing the history of expectations from in-person trade shows and flagship events into virtual and hybrid events, and the impact they have on marketing strategy. She also discusses how companies like Splash are streamlining the process for companies, what the focus of goals and data should realistically be, and more!

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In this episode, Splash CEO Eric Holmen joins Camille to discuss the State of MarTech in 2023. Marketing technology is a rapidly evolving field that has changed significantly over the last few years. From AI-powered tools to event management and marketing automation tools, MarTech enables businesses of all sizes to reach new heights of efficiency. 

In light of all these changes, Eric shares his perspective and thoughts on the landscape. 

Follow Eric on LinkedIn: https://www.linkedin.com/in/holmen/
Follow Camille on LinkedIn: https://www.linkedin.com/in/camille-white-stern-7987b893/
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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In this episode, you’ll hear from Jessica Lore, Director of Events and Customer Advocacy at Visier. Jessica gives us a peek behind the curtain of how she does all she does to stay sane as an event leader and the key ingredients in her secrets to event success. 

Follow Jessica on LinkedIn: https://www.linkedin.com/in/jessicalore/
Follow Camille on LinkedIn: https://www.linkedin.com/in/camille-white-stern-7987b893/

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Every year we survey hundreds of event professionals around the world and ask them to weigh in on a lot of topics - all about event marketing. Their collective answers shed a helpful spotlight on the key trends in event marketing, giving our community some valuable insights. And as if that's not already the ingredients for an amazing episode, our very own CMO of Splash, Kate Hammitt, is joining us to dive into the results of the report.

Get the 2023 Outlook of Events Report: https://splashthat.com/blog/2023-events-outlook-report-the-dawn-of-the-everyday-event?&utm_source=podcast

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Why it’s so dang hard for brands to do more events?

Zach Napolitano, our Director of Product Marketing is here to help us demystify the solutions.

Today’s conversation we’re going to unpack:

• What’s actually stopping businesses from doing more events?
• What’s the untapped potential they’re missing out on because of the problem?
• And how the right event technology can provide real solutions?

RESOURCES
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast

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Over a thousand event marketers who registered for our recent event shared that one of their top 3 challenges keeping them up at night is achieving better alignment between marketing and sales.  

So if YOU’RE feeling this struggle too, you are NOT alone. And we’ve got you! Today’s episode lasers in on how Steph Pennell, Marissa Maguire, and our very own CMO, Kate Hammitt, approach partnering successfully with Sales to find those pockets of efficiency and drive more ROI from their events.

In this conversation, I ask them about:

• How they’ve scaled their branded events when budget or headcount has been limited — 
• How they leverage their sales teams pre-, during, and post-event and really get everyone to work smarter, not harder
• How they approach getting buy-in & creating integrated playbooks between Marketing x Sales
• How do you align your events strategy with business strategy? How do you get Execs to understand the strategy and what goes into executing it?

Let's dive in. 

RESOURCES
Watch the replay: https://splashthat.com/webinars/tackle-2023-events?utm_source=podcast
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast

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It’s a new year, and you may be feeling that “new me” energy and wondering which aspects of your event marketing strategy needs some updating or zhuzh-ing to meet your buyers where they are, and adapt to new trends in attendee behavior. And the times-are-a-changing. We're facing economic uncertainty, budget cuts, layoffs, rising costs for travel, staffing, food and beverage…not to mention attendees who are INCREASINGLY more selective with their time. 

So, how can you improve your event attendance rate? In this episode, we'll discuss a multitude of strategies to get your attendance up and to the right.

RESOURCES
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast

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In this episode Camille reflects on the lessons learned and tactics for success shared by Michelle Radlowski,  Dave Stevens, and Brian Rogers in our recent live taping of Checked In, which we facilitate as a round table discussion about strategies for event success in 2023.

RESOURCES
Watch the event on-demand: https://splashthat.com/webinars/get-checked-in?&utm_source=podcast
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast

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