Checked In with Splash

To celebrate our first anniversary of the podcast AND the first anniversary of Field Marketer's Day, we asked field marketers for their perspective on field marketing strategy, philosophy, and their individual approaches for the rest of this year and into 2023.

Big thank you to Hannah Swanson, Michelle Radlowski, and Inessa Rozenberg for your contributions to this episode.

If you'd like to share your Event Horror Story with us, please send us an email at [email protected]!

CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/

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How are other event professionals measuring success and proving ROI? In part two of our events industry trends recap, growth marketing expert, Chris Johnson of Splash, joins us to talk about everything from setting goals to proving the value of your event programs.  And, if you listen to the end - a very special guest joins us to give us their take on how to cut through the noise, attract the right attendees, and beat attrition at your events. 

RESOURCES
Blog Post | 5 Macro Industry Trends in Event Marketing: https://bit.ly/3CxRIt3
Download the Slides: https://bit.ly/3e6Yc8b

CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Zach Napolitano: https://www.linkedin.com/in/zach-napolitano-8085805/
Connect with Camille White-Stern: https://www.linkedin.com/in/camille-white-stern-7987b893/ 

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The constant pressure marketers feel to overcome big hurdles, hit goals, deliver results, and prepare for what’s next is larger than ever.

Splash recently brought together some of the brightest minds in marketing to hear directly from them about what solutions are yielding the best results to the pressing challenges event marketers face today, and what’s coming next. Listen for an overview of the top five macro trends we found.

RESOURCES
Blog Post | 5 Macro Industry Trends in Event Marketing: https://bit.ly/3CxRIt3
Download the Slides: https://bit.ly/3e6Yc8b

CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Zach Napolitano: https://www.linkedin.com/in/zach-napolitano-8085805/
Connect with Camille White-Stern: https://www.linkedin.com/in/camille-white-stern-7987b893/ 

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A growing number of marketers are incorporating the concept of wellness into their strategy to connect with and engage their target audience and drive certain outcomes. From the ubiquity of B2C lifestyle brands wellness pop-ups, to more and more B2B enterprise organizations leveraging wellness-centric events to engage both employees and buyers alike, “wellness” has undoubtedly become a 21st century buzzword. But what does wellness really mean? And what role should wellness play in today’s marketing and events landscape?

In this episode, we sit down with the event marketing maven and the fittest man in events, Dave Stevens, to unpack how event marketers can increase ROI by increasing elements of wellness into their marketing and execution strategies. 

RESOURCES
Wellness in Events Whitepaper: https://bit.ly/3pbwkCh
Why smaller events are better: https://bit.ly/3zzhudz
See open roles at Splash: https://splashthat.com/careers

CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Dave Stevens: https://www.linkedin.com/in/davidtstevens/
Connect with Camille White-Stern: https://www.linkedin.com/in/camille-white-stern-7987b893/ 

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Today's focus is all about Diversity, Equity, and Inclusion and how you can use DEI to inform your culture and shape your business strategy.

We can’t talk about world-class culture without addressing the importance of investing in real tangible Diversity, Equity & Inclusion policies and strategies. This episode is bursting with strategies, resources, and anchors to improve DEI at your organization. Splash’s Chief People Officer, Liz Hall, details her experience and philosophy around building DEI.

RESOURCES
Explore our Internal Events Toolkit: https://bit.ly/39hiVUH
Watch "The Alchemy of Employee Engagement": https://bit.ly/3Nxuy85
See open roles at Splash: https://splashthat.com/careers

CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Liz Hall: https://www.linkedin.com/in/elizabeth-hall-8939551b/
Connect with Camille White-Stern: https://www.linkedin.com/in/camille-white-stern-7987b893/ 

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Besides the fear many startup founders and big fortune 500 organization leaders share of having their business negatively chronicled in the next "based on true events" docu-series (fictionalized or not), there’s good reason for C-suite executives and people leaders to do all they can to build culture and create an inclusive environment for all employees: It’s great for business. 

Yep, turns out that investing in culture pays dividends when done right. And as Peter Drucker said, “culture eats strategy for breakfast.” If you’re not prioritizing culture as much as you are investing in other strategic initiatives, you’re not setting yourself — or your business — up for success.  

In this episode, Splash’s Chief People Officer, Liz Hall, details her deep experience building world-class company cultures for organizations like Fog Creek, Stack Overflow, Trello, and now Splash. 

RESOURCES
Explore our Internal Events Toolkit: https://bit.ly/39hiVUH
Watch "The Alchemy of Employee Engagement": https://bit.ly/3Nxuy85
See open roles at Splash: https://splashthat.com/careers

CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Liz Hall: https://www.linkedin.com/in/elizabeth-hall-8939551b/
Connect with Camille White-Stern: https://www.linkedin.com/in/camille-white-stern-7987b893/ 

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In a world where remote and hybrid work is the new normal, company culture and employee engagement play an increasing role in business success. Organizations of all sizes emphasize internal events — especially offsites — to bring their employees together. But what can you do to optimize your offsites and avoid wasting time and money on programs that fall flat? 

In this episode, Splash’s co-founder and executive Chairman, Ben Hindman, explores what you can do to elevate your offsites and deliver stellar experiences designed for team connection. 

RESOURCES
Explore our Internal Events Toolkit: https://bit.ly/39hiVUH
See open roles at Splash: https://splashthat.com/careers

CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Ben Hindman: https://www.linkedin.com/in/ben-hindman-a7928834/
Connect with Camille White-Stern: https://www.linkedin.com/in/camille-white-stern-7987b893/ 

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In honor of International Women's Day, we’re exploring the evolving role of women in field and event marketing. Splash Communications Manager Camille White-Stern and PagerDuty’s Director of Field Marketing, Polly Korman, share their perspectives on what’s worked for them personally when it comes to securing (and thriving in) a seat at the table. Keep listening for actionable tips on building respect and trust in an organization, identifying and confronting imposter syndrome, and getting the credit you deserve.

RESOURCES
Learn about Splash Studio: https://bit.ly/3BsbmUE
Get the full 2022 Trends Report: https://bit.ly/3gdEHZq
Watch On-Demand Webinar about 2022 Trends: https://bit.ly/3465hRM
See open roles at Splash: https://splashthat.com/careers

CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Polly Korman: https://www.linkedin.com/in/pollykorman/
Connect with Billy Bahnsen: https://www.linkedin.com/in/billy-bahnsen/
Connect with Camille White-Stern: https://www.linkedin.com/in/camille-white-stern-7987b893/ 

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In Splash’s recent 2022 Outlook report, 46% of respondents plan to do more virtual in 2022 than 2021. But how do you make those events valuable and engaging for an audience that continues to suffer virtual event fatigue? In this episode Billy sits down with Steve Etzler, CEO and Founder of BDI (Business Development Institute) to explore ways to make virtual events refreshing, engaging, and valuable for attendees.

RESOURCES

Learn about Splash Studio: https://bit.ly/3BsbmUE

Get the full 2022 Trends Report: https://bit.ly/3gdEHZq

Watch On-Demand Webinar about 2022 Trends: https://bit.ly/3465hRM

CONNECT WITH US

Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/

Connect with Steve Etzler: https://www.linkedin.com/in/steveetzler/

Connect with Billy Bahnsen: https://www.linkedin.com/in/billy-bahnsen/

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What does 2022 hold for events? In this episode, Billy sits down with Splash CEO Eric Holmen and Splash’s Director of Marketing and Communications, Rebecca Miller, to talk event trends in 2022. 

________________

RESOURCES

Get the full 2022 Trends Report: https://bit.ly/3gdEHZq

Watch On-Demand Webinar about 2022 Trends: https://bit.ly/3465hRM

________________

CONNECT WITH US

Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/

Connect with Eric Holmen: https://www.linkedin.com/in/holmen/

Connect with Rebecca: https://www.linkedin.com/in/rebeccamiller262/

Tell us what you thought about the episode