Checked In with Splash

In our latest episode, we highlight the key findings from our 2024 Outlook on Events report. 

We surveyed 1,200+ marketers to understand how they did last year, what their priorities are this year, and how event-led growth is helping them grow and scale their programs.

Tune in to learn what they said, including:

• Why companies are adopting an event-led growth strategy and the impact it has on business goals
• The three essential components for integrating events into your marketing mix
• The top challenges event marketers are facing this year
• How to leverage thought leaders for your events and other marketing materials

Check out Splash's 2024 Outlook on Events report: https://splashthat.com/resources/2024-outlook 

Get your copy of The Event-Led Growth Playbook: https://splashthat.com/resources/event-led-growth-playbook-download

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In this episode, Splash's Haley Kaplan chats with Gracie Bulleit, Event Marketing Manager at Pendo, and Sam Varga, Senior Manager of Global Field Marketing at AdRoll, about how they maximize their presence at third-party events.

Tune in to learn how to:

• Identify which third-party events to attend
• Align your event with your company's goals
• Design experiences that will have your booth buzzing with activity
• Choose swag that will make your booth a must-stop destination for attendees
• Drive meaningful connections with prospective buyers throughout the event
• Keep leads warm and continue the conversation after the event ends

Get more tips for maximizing your third-party presence
Join an upcoming Splash event
Follow Splash on LinkedIn

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In this episode of Checked In with Splash, Splash's Perry Piep and Eric Aguirre talk about one of the biggest challenges for event organizers: predicting and boosting event attendance. 

In this conversation, Perry and Eric introduce Attendance Insights, Splash's new AI solution that gives hosts insights about anticipated event outcomes. 

Tune in to learn how Splash created the event industry's first predictive AI tool using years of event data and proven strategies for increasing turnout. 

• Watch the Attendance Insights launch event
• Learn more about using AI in events

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In this episode, host Camille White-Stern sits down with Christine Swor, Director of Events and Production at Lattice, and Annie Thompson, Director of Experiential and Global Merchandise at Bumble. They discuss the biggest challenges event marketers are facing and strategies for planning events in 2024.
 
Throughout the episode, Christine and Annie share best practices for aligning event strategies with business goals, driving attendance, identifying metrics for success, and creating high-impact, in-person experiences. 

Tune in to learn their biggest learnings for the year and how they're approaching their B2B and B2C programs in the new year.

• Follow Splash on LinkedIn
• Learn more about developing an event-led growth playbook for 2024

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In this episode of the Splash podcast, Camille engages in a dynamic conversation with Kate Hutchinson, who most recently was leading product marketing at Guru. 

The duo delves into the intricate world of event marketing, sharing insights on crafting impactful experiences, maximizing team collaboration, and tackling the challenges of hybrid events. 

From pre-event strategies to sustaining team alignment post-event, Kate unveils practical tips and best practices that resonate with in-person and remote attendees. 

Tune in for a dose of event marketing wisdom!

0:00 - Welcome and Setting the Stage
2:00 - Overview of Splash's Brand Voice
11:00 - Importance of Cross-Functional Collaboration
21:30 - Team Integration Exercises
30:15 - Sales Kickoff Planning Tips
36:30 - Maintaining Alignment After Events
46:00 - Strategies for Communication
49:00 - Recommendations for Enablement Materials
53:00 - Bridging the Gap in Hybrid Events
1:00:00 - Wrapping Up and Key Takeaways

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In this illuminating episode of 'Check In with Splash', Kate Hammitt and Emily Wilks discuss the transformative power of event-led growth in marketing. Hammitt, Splash's CMO, defines 'event-led growth' as a strategic approach using events as the primary channel for customer acquisition and retention. She elaborates on how events can drive significant value and growth for businesses by fostering authentic connections and deep trust.

Wilks, from Gainsight, shares her expertise in deploying hyperlocal, tailored events. She emphasizes the importance of creating memorable experiences and leveraging events for pipeline acceleration, customer engagement, and increased ROI. The discussion covers strategies for scaling event programs, aligning with business objectives, and measuring success through impactful metrics.

0:00: Introduction to Event-Led Growth
1:37: Defining Event-Led Growth
3:51: Events as a Revenue Driver
5:21: The Power of Authentic Connections
7:01: Strategies for Event Success
8:31: Guest Segment: Emily Wilks on Hyperlocal Events
10:56: The Role of Events in the Sales Funnel
12:26: Event-Led Growth in Practice
14:01: Q&A with Emily Wilks
15:31: Wrap-Up and Key Takeaways

For a deeper look into  event-led growth, check out our recent webinar, Mastering the Event-Led Growth Playbook, here: https://tinyurl.com/bdfjec2d

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In this jam-packed episode, host Camille White-Stern's focus is all about maximizing your presence at third-party events. From the crucial first step of goal-setting to the nitty-gritty of onsite game plans and communication loops, Camille shares invaluable pro tips for achieving stellar results. 

Tune in to discover why you should never "wing it" at an event and how real-time updates can supercharge your team's performance and keep everyone aligned. Get ready to up your event game big time!

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In Part Two of this multi-episode miniseries, we'll learn how to unlock the true potential of AI in event marketing. The one and only Cathy McPhillips, CGO of Marketing AI Institute, shares how she harnessed the power of AI to create an unforgettable event experience at MAICON. Discover her secret to finding the right AI tools to make an impact and how she navigates through the hype to maximize the value of AI for events. 

Watch this event on demand: https://splashthat.com/webinars/ai-for-events

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In this multi-episode miniseries, we'll learn how to unlock the true potential of AI in event marketing. The one and only Cathy McPhillips, CGO of the Marketing AI Institute, shares how she harnessed the power of AI to create an unforgettable event experience at MAICON. Discover her secret to finding the right AI tools to make an impact and how she navigates through the hype to maximize the value of AI for events.

Watch this event on-demand: https://splashthat.com/webinars/ai-for-events

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Dive into the mind of event and marketing rockstar at TikTok, Nina Skoko, as she shares her career journey and the magic behind event-driven content creation. Discover the goldmine of user-generated content, and learn how Nina measures event success and sources her awe-inspiring event ideas. This episode is a masterclass in turning events into marketing masterpieces. Enjoy!

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