In this episode, host Camille White-Stern is joined by Elaine Lee, Senior Manager of Field and Event Marketing at Writer. Elaine has over 7 years of experience in the B2B software and technology space and is passionate about staying at the forefront of marketing trends and using analytics to deliver results and enhance brand visibility.

Tune in to hear Elaine and Camille discuss:

• The changing needs of event audiences
• Creative event ideas to engage attendees
• Metrics for measuring event success
• Getting internal buy-in for new programs
• Tips for using Writer to expand the value of your events

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