No one wants to feel like just another name on a guest list. 

Generic invites and agendas don’t cut it anymore. Buyers expect relevant and timely experiences that speak to their needs.

In this episode, Haley Kaplan and Chelsea Hill from Splash discuss how to use data to create personalized event experiences that connect with audiences. They share engagement strategies for every stage of the funnel, tools to help you scale without burning out, and the metrics that prove that personalization works.

Tune in to learn:

• The data points that matter most for personalization
• How to segment attendees and tailor experiences by funnel stage
• Tools and tactics to scale event personalization 

Episode outline:

(00:00) Meet Haley Kaplan and Chelsea Hill

(02:40) Why personalization matters in events

(06:56) Personalization strategies based on data

(17:05) Engagement cues and follow-up

(20:18) Leveraging social behavior and feedback data

(24:24) Personalization for each stage of the funnel

(33:55) Scaling personalization with tech 

(39:47) Measuring the success of personalization efforts

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Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/ui8WT 

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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