Event Promoter Podcast - By Event Vesta

In this inspiring fireside chat from EVERYWHERE Event Marketing Summit 2025, founder Heidi Luerra shares how she built RAW Artists from her kitchen table during a recession into one of the largest independent arts showcases in the world. Hosted by Craig Heron (Director of Marketing at Vesta), this conversation dives into the creative, operational, and marketing lessons behind scaling a grassroots event series into a global brand.Heidi opens up about:🎨 Starting RAW Artists with $0 and a vision to give creators a platform🚐 Growing from 1 city to 70+ through community building and bold experimentation💡 Using proprietary event technology to streamline production and promotion👥 Managing creative teams and maintaining quality at scale🌍 Expanding internationally and adapting to new markets💪 The real challenges of leadership, burnout, and staying true to missionWhether you’re an event organizer, marketer, or creative entrepreneur, this conversation offers an honest look at the systems, resilience, and passion it takes to scale a creative movement.📍 Filmed at EVERYWHERE 2025Omaha, Nebraska | March 15–16, 2025A summit for event marketers and organizers shaping the future of live experiences.Hosted by Vesta, with support from Prekindle and RAW Artists.🔗 Join the EVERYWHERE CommunityConnect with event marketers year-round, access full session recordings, and get updates for EVERYWHERE 2026: everywherehq.com

How does a 24-year-old fill 3,000-person venues in 10 cities every weekend? Ross from Slacker Media Group reveals how SMS marketing drives their multi-city dance party empire.

Learn why they chose texts over email (98% open rate!), how they segment by city, and their secrets for building repeat customers who attend 3-4x per year.

Key topics: SMS marketing for events, scaling to multiple markets, community building strategies, and why "announcing the DJ later" creates marketing magic.

🔗 SlackerMediaGroup.com | 2000sParty.com

📧 Venue bookings: [email protected]

#EventMarketing #SMSMarketing #EventPromotion

---The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/

Building Successful Ambassador Programs for Events wiht Alex Hilburn, Surge Socialinstagram.com/surgesocial_

Running a taproom is more than brewing great beer. It is entertainment. Unique brewery event ideas can be hard to come by though.As previous brewery owner and touring event organizer Caitlin Jewell puts it like this: her job at Somerville Brewing and now Grainbakers is simply “putting butts in seats… anything creative we could do to get folks to come in and have a pint."

This recent podcast with Caitlin Jewell is packed with brewery event ideas you can copy next week. There are lots of great local event ideas in here that should work for anyone that has a physical space for hosting events and want to drive more foot-traffic.

The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/

How does one of Houston’s top music venues consistently sell out shows and exceed ticket projections? In this episode of the Event Promoter Podcast, Ashley Dawson, Senior Marketing Manager at White Oak Music Hall, breaks down how her team uses data-driven marketing strategies, KPIs like MROI and EDP conversion rates, and community partnerships to prioritize shows and drive ticket sales. Learn how to improve event marketing ROI, allocate budget smarter, collaborate with artist teams, and boost morale while scaling concert promotions across hundreds of events a year.🎟️ Topics Covered:Event marketing KPIs that matterData-backed show prioritizationFacebook Ads & MROI trackingLocal partnerships & promotionsMarketing tools like Sparrow & TM1Avoiding burnout in live event marketingWhether you're a music venue marketer, concert promoter, or live event organizer, this episode is packed with actionable tips to sell more tickets and scale smarter.

We examine what happens when companies maintain versus cut marketing/advertising during downturns including the 2007–09 Great Recession, the 2020 COVID-19 pandemic, and other slowdowns.

The evidence (peer-reviewed research, real-world examples, statistics, and expert commentary) clearly shows that continued marketing investment in a crisis pays off in both the short and long term, whereas pullbacks can harm performance.

Read the full post: https://info.eventvesta.com/organizer/marketing-spend-during-a-recession/

Want to sell more tickets? The announce plan is the most crucial part of your concert or festival’s marketing strategy. In this interview, Aaron Owens, Marketing Manager for Resound Presents, shares expert insights on launching a successful event promotion campaign. With experience marketing 1,000+ events across Texas, including Austin Psych Fest and LEVITATION, Aaron explains:✅ The key elements of a powerful announce strategy✅ How to align venues, promoters, and artists for maximum reach✅ Common mistakes that hurt ticket sales✅ The importance of local partnerships in event marketingIf you want to improve your event promotion strategy and ensure your show gets the buzz it deserves, this episode is a must-watch!Aaron and Resound Presents also use Event Vesta to publish their event listings and increase coverage for their events. Learn more about how Event Vesta works: https://www.youtube.com/watch?v=aVoJf68mRQoAaron Owens is the Festival and Special Events Marketing Manager for Resound Presents. His role is to manage marketing for festivals like Austin Psych Fest and LEVITATION. He previously managed marketing for local shows for Resound in Austin, Houston, and San Antonio at venues like Empire Control Room, Mohawk, Paper Tiger, and Parish. In all, he's been on the marketing team for 1,000+ events in Texas.Learn more about Resound Presents here: https://resoundpresents.com/_____The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences.Learn more and connect at https://info.eventvesta.com/podcast/

Emily Autenrieth, Business Owner at A Seat at the Table Books, joins the Event Promoter Podcast powered by Event Vesta to share how they create a feeling of a unique, inclusive space for events.

Empty seats at your venue don’t just mean unsold tickets—they represent a cascade of lost revenue from concessions, merchandise, and customer goodwill.

For venue owners and event organizers, the ticket resale market has become a double-edged sword, often working against your best interests. In this post, we’ll uncover how the resale market impacts your bottom line and why taking control of it is no longer optional.
With insights from Dusty Rich, Co-Founder of CashorTrade, we’ll explore actionable steps to turn challenges into opportunities and ensure your events are packed with engaged fans—not empty seats.

We dive deep into actionable show marketing strategies with Maggie Adams, Marketing Manager at Nashville's Basement East. With experience on both the venue and artist management side of the industry, Adams shares invaluable insights to help independent artists maximize their show promotion efforts.

Whether you're playing your first shows or looking to level up your marketing game, these proven strategies will help you fill more venues and connect with more fans.

The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events.