In this episode, we talk with two of the three authors of the new book, Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences. They also happen to be two of the three founders of Bizzabo, Eran Ben-Shushan and Alon Alroy!

Eran Ben-Shushan is Bizzabo’s Co-Founder and CEO. For three consecutive years, Eran has been recognized as The Software Report’s Top 50 SaaS CEOs. In 2021, he was named to Goldman Sachs’s “100 Most Intriguing Entrepreneurs,” Business Travel News’s “25 Most Influential” executives, and BizBash’s “Most Influential Event Professionals.”

Alon Alroy is Bizzabo’s Co-Founder and CMO. He works closely with thousands of event executives and CMOs to deliver world-class event programs. Alon was just named to Connect and BizBash’s “40 Under 40 List.” He’s also been recognized as one of Business Insider’s “Most Important Marketing Tech Executives” and Eventex’s “100 Most Influential People in The Event Industry.”

Here’s what you’ll hear about in this conversation: 

• The three components event professionals need to focus on to achieve event success
• How to identify and overcome the Event Impact Gap™ 
• How to achieve a meaningful Return on Event (ROE)
• The four major areas that make up data maturity and how they factor into event disruption