EVENTive Entrepreneurs - Events and Sponsorship Podcast

By Sarah Brush

Learn how to grow you business, build community and make an impact with events and sponsorships every Friday! The EVENTive Entrepreneurs - Event & Sponsorship Podcast is hosted by Sarah Brush, Cor... more

· Business
· Entrepreneurship

9595 ratings

FAQs about EVENTive Entrepreneurs - Events and Sponsorship Podcast:

How many episodes does EVENTive Entrepreneurs - Events and Sponsorship Podcast have?

The podcast currently has 218 episodes available.

EVENTive Entrepreneurs - Events and Sponsorship Podcast episodes:

June 28, 2023157. Event planning mindset
In this episode, I share the mindset that will set you up for success when planning and hosting an event.
Visionary

Proactive

Resourceful

Detail-oriented

Attendee focused

Agile

Positive and engaging

Growth-oriented
Need help setting up your event strategy and checklist? Download for free!
Let's connect! :) https://www.instagram.com/eventivebrush/
...more
10min
June 21, 2023156. David Adler, Founder and Chairman of BizBash: The importance of being a Collaboration Artist when planning and hosting events
In this episode, David Adler, joins us as a special guest!

Connect with David and check out his book!
https://harnessingserendipity.com/
https://www.linkedin.com/in/david-adler/
https://www.bizbash.com/
https://podcasts.apple.com/us/podcast/gathergeeks-by-bizbash-the-event-industry-podcast/id1004205039
David is a business and social entrepreneur who founded the event media company BizBash. He is also host of the podcast GatherGeeks where he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. The podcast is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.
David recently launched the book, Harnessing Serendipity. David spoke to a wide array of people—more than 60 individual “collaboration artists, conveners, and connectors” and duos across a variety of sectors—from charities to corporate cultures and from theater and music to diplomatic and political arenas. In a world that often feels divided and conflicted, these people have had extraordinary success at getting people to gather and work together. Each of
them works differently, but all excel at harnessing the serendipities that humans inevitably present. The book builds on the realization that together, we can be more powerful than we are individually, and the observation that
collaboration is fast emerging as an essential critical skill in all walks of life and endeavors.
The book features:
A behind-the scenes diplomacy expert who explains the differences between hard power, soft power, and smart
power and how they, literally, set the tables of statecraft for peaceful results.

An executive who held company team meetings on bicycles so that the participants couldn’t look at their
phones.

An innovator who’s moved the action off the stage and into the hallways. A deep thinker who doesn’t use
the word “audience.”

A quiet revolutionary who no longer uses the term “conference.”

Numerous creatives who have piloted ways to integrate and leverage the new virtual opportunities.

Sarah Brush
EVENTive Brush
https://www.instagram.com/eventivebrush/
...more
39min
June 14, 2023155. Be the best partner with your event vendors
In this episode, we talk about way to create the best partnership with your event vendors.
Pay on time.

Respect their pricing.

"Your lack of planning is not my emergency."

Be responsive and prepared.

Encourage collaboration.

Go the extra mile and recognize your vendors before the event.

Provide feedback and ask for feedback.

Unrealistic goals leads to unnecessary pressure.

Discuss long term partnership after the event.
Download this free event check list with a timeline to ensure you have everything you need for a successful event! ⁠⁠⁠⁠http://www.eventivebrush.com/eventchecklist⁠⁠⁠⁠
Sarah Brush xo
Connect with me at ⁠⁠⁠⁠Sarah Brush (@eventivebrush) • Instagram photos and videos
...more
9min
June 07, 2023154. Finding speakers for your event
Let’s talk about the best ways to find speakers for your event.
Ensure you are clear on the theme and story you want your event to tell so you can identify speakers that align
with your event's purpose and target audience.

Start researching through social media, other events, and who is within your community. Ask for recommendations from
event planners, event hosts or event vendors who have been involved in similar events.

Review speaker profiles: Once you have identified potential speakers, review their past footage of speaking to
make sure their style is a good fit, the topics they would like to talk about, would your audience love to hear from this person?

Consider Speaker bureaus to help match you with speakers. Note these will be speakers you need to pay.

Many of the best speaker options will already be in your community or one connection away.

Share event details with potential speakers to confirm availability and fit.

Negotiate terms.

Prepare and support speakers.
Sarah Brush xo
Connect with me at ⁠⁠⁠⁠Sarah Brush (@eventivebrush) • Instagram photos and videos
...more
9min
June 02, 2023153. Keep your event attendees engaged all yearlong
In this episode, I share 6 tips to keep your attendees engaged between events.
Add past event attendees "Alumi" as one of the groups you create a special marketing campaign for.

Ask really good questions during online registration and act on the responses by creating those connection and learning opportunities.

Personalize your event commuication to each audience. One size does not fit all.

Plan events between the event.

Provide incentive for those engaged in the yearlong community.

Gamify the community.

Download this free event check list with a timeline to ensure you have everything you need for a successful event! ⁠⁠⁠http://www.eventivebrush.com/eventchecklist⁠⁠⁠
Sarah Brush xo
Connect with me at ⁠⁠⁠Sarah Brush (@eventivebrush) • Instagram photos and videos
...more
9min
May 31, 2023152. Behind the scenes of a sold out event
In this episode, I share some advice and favorite things from a recent corporate event.
If you close registration, ensure you have all free passes accounted for.

Market that the event has a potential to sell out.

Overflow seating in other areas.

Activations, experiences and signage to connect spaces.

Grab and go food.

Co-brand an evening event.

Switch up seating everyday.

Pick swag

Feature customer products.

Collect all needs at registration.

Social media videos

Take into account process for giveaway winners.

Download this free event check list with a timeline to ensure you have everything you need for a successful event! ⁠⁠http://www.eventivebrush.com/eventchecklist⁠⁠
Sarah Brush xo
Connect with me at ⁠⁠Sarah Brush (@eventivebrush) • Instagram photos and videos
...more
16min
May 17, 2023151. Event sponsors: 10 little things that make a BIG difference!
In this episode, I share 10 little ways to go above and beyond for your sponsor.
Pre-event briefing or office hours.

Host monthly calls with experts to provide sponsorship advice.

Personal thank you note or gift at their booth.

Early access to meals.

Data to measure ROI.

Sponsor networking session.

Exclusive sponsor concierge.

Public recognition.

Post-event wrap-up materials.

Sponsor guide at their booth when they arrive.

Download this free event check list with a timeline to ensure you have everything you need for a successful event! ⁠http://www.eventivebrush.com/eventchecklist⁠
Sarah Brush xo
Connect with me at ⁠Sarah Brush (@eventivebrush) • Instagram photos and videos
...more
8min
May 10, 2023150. Red flags for event sponsorship
In this episode, I share what to watch out for when considering sponsoring an event and what you can do as an event host to avoid this.
Event host can't clearly provide demographics of their audience or community.

Communication and response time isn't good.

Projected attendance numbers are not shared or huge numbers are shared for a first time event.

There is not a sponsor contract.

The sponsorship is a high cost without the ability to engage or connect with attendees.

You are promised the attendee list.

No flexibility or customization for sponsor benefits at the higher levels.

Crickets once you sign-up.

No dedicated exhibit time.

Reach out to other businesses that sponsor events or have sponsored the event you are considering for feedback. As an event host, ensure you leave your sponsors with a good experience so they recommend your event!

Do you want more tips on sponsorship? DM on on Instagram and I will answer your questions!
https://www.instagram.com/eventivebrush/
...more
12min
May 04, 2023149. What your event production vendor wants you to know with Brian Trujillo
In this episode, I want to bring you into a conversation I had with Brian Trujillo who is the owner of Top Notch Productions AV. They are a creative audio visual team that bring your event to life. I have known him for a few years and he has worked on events that I have
been involved with. They are amazing!

We were talking about what would you want an event host to know when they work with you or other Production/AV vendor to ensure everyone has the best experience.
Plan ahead

Know your budget and work with your AV vendor to understand budget vs expectations.

Plan for enough time to setup your event.

A day of rehearsals is a good way to polish your event and make your speakers feel comfortable.

Happy attendees and a happy crew are important. Bathroom breaks and a good meal ensure engagements on both sides of the curtain. These Logistical items can be forgotten when you are in the midst of an event.

When recording, know what’s more important for aesthetics. The live audience or the
recorded product. Make sure your production team know so they can recommend the best solution.

Mic runners always help facilitate Q & A, it’s important to line them up ahead of time from your staff and the AV team.
there time to shine.

If possible, allow an off day or short day so the attendees and team can enjoy the local life. Creating memories are important to any event.

Get to know your AV team by name especially if they are returning faces.

Have fun! The AV team is there to support and offer and advice when needed. The end goal is to have a great event and have fun doing it.

Connect with Top Notch
http://www.tnpav.com/
https://www.instagram.com/tnpavaz/

Need help getting started with your event? Get your free ⁠⁠⁠⁠⁠⁠event strategy planner!⁠⁠⁠⁠⁠⁠ And schedule a strategy session for 1:1 support on your event strategy, logistics and Q & A for anything you need! ⁠⁠⁠⁠https://eventivebrush.com/event-strategy-session⁠⁠⁠⁠

Sarah Brush xo
Connect with me at ⁠⁠⁠⁠⁠⁠Sarah Brush (@eventivebrush) • Instagram photos and videos⁠⁠
...more
7min
April 26, 2023148. How to encourage others to promote your event
I would SO appreciate if can help me get to over 100 podcast reviews! Your review means so much to me and keep this podcast growing. Thanks for your support!

In this episode, we talk about how to inspire others to share your event.
Create a promotional kit to make it easy for them.

Do giveaways or prizes for those that share your event to make it fun.

Partner with another business in your industry and do a share swap or add value to their business in trade for sharing.

Create a contest with attendees to post videos or share content on a certain topic with the prize of a valuable experience at the event exclusively for them.

Affiliate program.

Teach in groups, go on a podcast tour, be speaking about your event everyplace you can to expand your reach and get more people sharing because you are now in their world.

Collaborate with your speakers to create content that they can share with their audience. This can include interviews, blog posts, or
videos that highlight their involvement in your event.

Share events assets with your vendors like event planner, videographer, photographer. Their work is being showcased so they will likely be inspired to share.

Check with your local CVB, will post your event on their upcoming events section, Experience Scottsdale does this in Arizona.

In general, share others people content on a regular basis so they want to return the favor.

Need help getting started with your event? Get your free ⁠⁠⁠⁠⁠event strategy planner!⁠⁠⁠⁠⁠ And schedule a strategy session for 1:1 support on your event strategy, logistics and Q & A for anything you need! ⁠⁠⁠https://eventivebrush.com/event-strategy-session⁠⁠⁠

Sarah Brush xo
Connect with me at ⁠⁠⁠⁠⁠Sarah Brush (@eventivebrush) • Instagram photos and videos⁠⁠
...more
8min

FAQs about EVENTive Entrepreneurs - Events and Sponsorship Podcast:

How many episodes does EVENTive Entrepreneurs - Events and Sponsorship Podcast have?

The podcast currently has 218 episodes available.

More shows like EVENTive Entrepreneurs - Events and Sponsorship Podcast

Inside Sponsorship

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EVENTive Entrepreneurs - Events and Sponsorship Podcast

FAQs about EVENTive Entrepreneurs - Events and Sponsorship Podcast:

How many episodes does EVENTive Entrepreneurs - Events and Sponsorship Podcast have?

EVENTive Entrepreneurs - Events and Sponsorship Podcast episodes:

FAQs about EVENTive Entrepreneurs - Events and Sponsorship Podcast:

How many episodes does EVENTive Entrepreneurs - Events and Sponsorship Podcast have?

More shows like EVENTive Entrepreneurs - Events and Sponsorship Podcast

Inside Sponsorship