Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

There’s so much information on the internet about how to start a podcast, but a lot of the advice out there doesn’t apply to business owners starting a podcast. In this episode, I’m walking you through how to start an audio only podcast for your business in 2026. These are the exact steps I take with my done for you podcast launch clients and what I teach my Evergreen Marketing Accelerator clients who are in the launching phase of their podcast journey. When you are podcasting for your business, you have to set up your podcast as a marketing and sales platform from the beginning. I’m showing you exactly how in today’s episode.

In this episode, I'm giving you all the tea on:

• How to start an audio only podcast
• What you actually need to do and focus on when you are adding a podcast to your marketing and sales strategy
• Podcast equipment and tools that I recommend

Resources Mentioned in Today's Episode:

• Podcast Like a Business Owner Podcast Launch Course
• Apply to the Evergreen Marketing Accelerator
• Samson Q2U with Headphones Bundle
• Samson Q2U Podcast Bundle
• Headphones
• Podcast Page
• Castfeed Validator Website
• Captivate Podcast Hosting (This is an affiliate link, meaning I may earn a small commission on your purchase at no additional cost to you.)

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Evergreen Marketing Accelerator
• VIP Podcast Launch
• Monthly Podcast Management

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (7-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode286/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

As a business owner, you have to create top of funnel content if you want to generate leads. There’s been a lot of debate in the online space about whether YouTube is better than audio only podcasts for top of funnel content. The reality is that both platforms are effective for getting in front of new people, but for the best results, there is one thing both platforms require. In this episode, I’m debunking the myth that YouTube is better than audio only podcasts for visibility and lead generation, and sharing what is actually needed to leverage YouTube and audio only podcasts for your top of funnel.

In this episode, I'm giving you all the tea on:

1. Being realistic when deciding which platform is best for you
2. How both YouTube and podcasts are effective platforms for top of funnel content
3. How your podcast can serve as the top, middle, and bottom of your funnel

Resources Mentioned in Today's Episode:

1. Apply to the Evergreen Marketing Accelerator to get support with turning your podcast into a sales funnel

Ways I Can Serve You:

1. Join the Evergreen Marketing Era Newsletter
2. Evergreen Marketing Accelerator
3. VIP Podcast Launch
4. Monthly Podcast Management

Recommended Podcast + Business Tools:

1. Email Marketing: Flodesk (14-day Free Trial)
2. Podcast Hosting: Captivate (7-Day Free Trial)
3. Recommended Keyword Research Platform: Keysearch.co
4. CRM: Dubsado (Save 20% on your first month or year)
5. Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode285/

Connect with Andria:

1. Threads: @evergreenmarketingera
2. Instagram: @evergreenmarketingera
3. Email: [email protected]
4. Website: www.mamaturnedmompreneur.com

Have you ever thought about running paid ads for lead generation? I know running ads has a bad rep in the online space amongst the organic reach girlies, but when you are a business owner who wants to throw gasoline on what’s already working in your business, paid ads are a great option. They are a low lift way to reach more of your ideal clients and make more sales.

If you are someone who has been thinking about getting started with paid ads or wants to give them another try after not seeing much success, today’s interview is for you. I chat with Fo Alexander all about how paid ads for lead generation work best and set you up for sustainable marketing. Fo shares so many great insights on getting started with paid ads, and she is an open book, sharing all the tea on paid ads. Make sure to grab your notebook and pen because you are going to want to take notes.

In this episode, you will learn:

1. What you need to know before running paid ads for lead generation
2. Why an ad campaign that doesn’t convert isn’t a failure
3. How much money you actually need to spend on an ad campaign
4. The difference between boosting a post and running an ad campaign

Connect with Fo Alexander:

1. Instagram: @themonetizedmom and @thefoalexander
2. The Monetized Mom Podcast
3. YouTube
4. Join the Monetized Mom email community

Resources Mentioned in Today's Episode:

1. The Monetized Mom book
2. Ads Course (This is an affiliate link, meaning I may earn a small commission on your purchase at no additional cost to you)

Ways I Can Serve You:

1. Join the Evergreen Marketing Era Newsletter
2. Evergreen Marketing Accelerator
3. VIP Podcast Launch
4. Monthly Podcast Management

Recommended Podcast + Business Tools:

1. Email Marketing: Flodesk (14-day Free Trial)
2. Podcast Hosting: Captivate (7-Day Free Trial)
3. Recommended Keyword Research Platform: Keysearch.co
4. CRM: Dubsado (Save 20% on your first month or year)
5. Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For the full show notes, head to www.mamaturnedmompreneur.com/episode284/

Connect with Andria:

1. Threads: @evergreenmarketingera
2. Instagram: @evergreenmarketingera
3. Email: [email protected]
4. Website: www.mamaturnedmompreneur.com

If you’ve ever thought, “I want my podcast to do more for my business,” this episode is for you. I’m breaking down my top two strategies for how to get leads from a podcast. I also share a bonus tip that will help keep your listeners on your podcast content longer and build trust more quickly. Your podcast doesn’t have to be just a creative outlet or something you do for fun. You can be creative and have fun while creating content that drives leads and gets you clients.

In this episode, I'm giving you all the tea on:

1. The two mistakes I most often see when I audit someone’s podcast
2. How to get leads from a podcast (my top two strategies)
3. Why these strategies are effective for podcast lead generation
4. A bonus strategy that will speed up the nurture to conversion phase

Resources Mentioned in Today's Episode:

1. Learn more about the Evergreen Marketing Accelerator

Ways I Can Serve You:

1. Join the Evergreen Marketing Era Newsletter
2. Evergreen Marketing Accelerator
3. VIP Podcast Launch
4. Monthly Podcast Management

Recommended Podcast + Business Tools:

1. Email Marketing: Flodesk (14-day Free Trial)
2. Podcast Hosting: Captivate (7-Day Free Trial)
3. Recommended Keyword Research Platform: Keysearch.co
4. CRM: Dubsado (Save 20% on your first month or year)
5. Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode283/

Connect with Andria:

1. Threads: @evergreenmarketingera
2. Instagram: @evergreenmarketingera
3. Email: [email protected]
4. Website: www.mamaturnedmompreneur.com

You have an email list that you’re consistently engaging with weekly. You’re getting email replies and have high open rates, but none of that is translating to sales. If that’s been your reality, then today’s interview is for you.

I sat down to chat with Allison Hardy all about how to sell through email. Allison shares lots of strategies for overcoming some of the mindset blocks that can come up when selling through email, confidently selling your offers through email, the most important email marketing analytics to focus on, and so much more. If you want to start actually making money from your email list, today’s episode will show you how.

In this episode, you will learn:

1. How to sell through email
2. How to overcome certain mindset blocks when selling via email
3. Strategies for selling to the different buyer types on your email list
4. Why email marketing is great for automating nurturing and selling to your audience

Connect with Allison Hardy:

1. Website
2. Instagram
3. Podcast
4. Freebie: $80,000 Email

Ways I Can Serve You:

1. Join the Evergreen Marketing Era Newsletter
2. Evergreen Marketing Accelerator
3. VIP Podcast Launch
4. Monthly Podcast Management

Recommended Podcast + Business Tools:

1. Email Marketing: Flodesk (14-day Free Trial)
2. Podcast Hosting: Captivate (7-Day Free Trial)
3. Recommended Keyword Research Platform: Keysearch.co
4. CRM: Dubsado (Save 20% on your first month or year)
5. Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For the full show notes, head to www.mamaturnedmompreneur.com/episode282/

Connect with Andria:

1. Threads: @evergreenmarketingera
2. Instagram: @evergreenmarketingera
3. Email: [email protected]
4. Website: www.mamaturnedmompreneur.com

Is the future of podcasting looking bleak?

With the way some YouTube experts and strategists talk about it, you may think that audio only podcasts are becoming a thing of the past, and that you have to be on YouTube to have a successful podcast. The reality is that the 2025 podcast data tells a different story, a story that more business owners need to know.

Today, I'm breaking down the 2025 podcasting stats and answering the question of whether or not you need video to build a successful podcast. Now, let me warn you, I do nerd out on the data, but I promise it's very insightful and will help you to decide whether a video or audio only podcast is the best option for you.

In this episode, I'm giving you all the tea on:

1. The future of podcasting for business owners
2. What the data actually says about audio only podcasts in comparison to video podcasts
3. How to decide which podcasting medium is right for you

Resources Mentioned in Today's Episode:

1. VIP Podcast Launch
2. Evergreen Marketing Accelerator
3. Blog: Podcasting for Small Businesses
4. Blog: Audio Only Vs. Video Podcasts
5. Simplecast Blog on 2025 Podcast Insights
6. Sounds Profitable 2025 Podcast Landscape
7. EMarketer Study on Podcast Conversions
8. YouTube Tutorial: How to Add Your Audio Only Podcast to YouTube

Ways I Can Serve You:

1. Join the Evergreen Marketing Era Newsletter
2. Evergreen Marketing Accelerator
3. VIP Podcast Launch
4. Monthly Podcast Management

Recommended Podcast + Business Tools:

1. Email Marketing: Flodesk (14-day Free Trial)
2. Podcast Hosting: Captivate (7-Day Free Trial)
3. Recommended Keyword Research Platform: Keysearch.co
4. CRM: Dubsado (Save 20% on your first month or year)
5. Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode281/

Connect with Andria:

1. Threads: @evergreenmarketingera
2. Instagram: @evergreenmarketingera
3. Email: [email protected]
4. Website: www.mamaturnedmompreneur.com

New name and new cover art...who's this????

AHHH, the podcast is back, and I'm so excited to share what's been going on, why the changes, and what you can expect going forward! I'm spilling all the tea in today's episode and reflecting on what was and what's to come in 2026 for the podcast, my business, and even my personal life.

If you're new here, welcome! I'm Andria Singletary, podcast strategist and producer for established women in business. I support my clients with turning their podcast into an evergreen marketing system that drives leads and sales, allowing them to live their lives and still grow their businesses even when their capacity shifts.

And, if you are a long-time listener, thank you so much for sticking around! I appreciate you and your support SO much.

In this episode, I'm giving you all the tea on:

1. Why I stopped the podcast in October 2025
2. Why I'm all about evergreen marketing as a business owner
3. A major update in my personal life
4. What you can expect from me, the podcast, and my business in 2026

Resources Mentioned in Today's Episode:

1. Join the Evergreen Marketing Era Newsletter - this is THE group chat for women entrepreneurs who want to build an evergreen marketing system through podcasting
2. Ready to optimize your podcast for consistent leads and conversions? Join the Evergreen Marketing Accelerator!

Ways I Can Serve You:

1. Join the Evergreen Marketing Era Newsletter
2. Evergreen Marketing Accelerator
3. VIP Podcast Launch
4. Monthly Podcast Management

Recommended Podcast + Business Tools:

1. Email Marketing: Flodesk (14-day Free Trial)
2. Podcast Hosting: Captivate (7-Day Free Trial)
3. Recommended Keyword Research Platform: Keysearch.co
4. CRM: Dubsado (Save 20% on your first month or year)
5. Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode280/

Connect with Andria:

1. Threads: @evergreenmarketingera
2. Instagram: @evergreenmarketingera
3. Email: [email protected]
4. Website: www.mamaturnedmompreneur.com

If you’ve ever sat down to plan a blog post or podcast episode and ended up staring at your list of ideas, wondering where to start, this episode is for you. I’m breaking down the long-form content strategy every mom in business needs — the same one I teach inside The Social Media Detox Club — so you can stop overthinking what to create and start publishing content that actually supports your business goals.

You’ll learn how to plan your content around your offers and map out topics for every stage of the customer journey. Because long-form content isn’t just about visibility — it can be leveraged to nurture and convert your warmest leads.

In this episode, you will learn:

• Why long-form content is essential for staying visible and generating leads without social media
• How to choose which topics to start with (and stop picking them at random)
• The three stages of the customer journey and how your content should guide people through each
• The key difference between publishing content that converts vs. content that just fills space

Resources Mentioned in Today's Episode:

• Join The Social Media Detox Club

Ways I Can Serve You:

• Take the What's Your Visibility Vibe? Quiz
• ​The Social Media Detox Club

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (7-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.



Connect with Andria:

• Threads: @mamaturnedmompreneur
• Instagram: @mamaturnedmompreneur
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

You don’t need to be Superwoman to run a successful business and raise a family. In this episode, I’m getting real about the “doing it all” mindset that so many moms in business are struggling with. Society tells us we’re supposed to manage it all—home, business, kids, self-care—but the truth is, trying to do everything leads to burnout and resentment.

I’m breaking down what to do instead through my four-part framework: simplify, outsource, delegate, and say no. You’ll hear real-life examples from both business and home life that show how freeing it can be to let go of the unrealistic expectation to do it all and focus on what truly matters.

If you’ve been feeling stretched thin or like you’re failing because you can’t keep up with the demands of mom and business life, this episode will remind you that you were never meant to do it all—and you don’t have to.

In this episode, you will learn:

• Why the “doing it all” mentality is a lie that keeps moms stuck in burnout
• My 4-part framework that will free you from trying to do it all
• What simplifying, outsourcing, and delegating can look like both in your home and business
• Why saying no is one of the best things you can do to protect your peace

Resources Mentioned in Today's Episode:

• Join The Social Media Detox Club
• Take the What's Your Visibility Vibe Quiz

Related Episodes:

• Episode 277



Ways I Can Serve You:

• Take the What's Your Visibility Vibe? Quiz
• ​The Social Media Detox Club

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (7-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

Connect with Andria:

• Threads: @mamaturnedmompreneur
• Instagram: @mamaturnedmompreneur
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

Today, I'm getting raw and unfiltered and taking you behind the scenes of some major changes I'm making in how I run my business. One of the biggest changes is that I'm no longer letting ambition dictate my every move, and instead I am choosing peace over chasing some random goal. Since starting my business, I chased goals that some expert told me to go after without considering whether or not they were goals that God wanted me to pursue. This year, God’s been teaching me to slow down, let go of my own timeline, and trust Him with every part of my business — even when it doesn’t make sense. If you've been in a season of chasing goals that have stolen your joy and left you exhausted, this episode is for you.

In this episode, you will learn:

• What it really means to surrender your business to God and stop forcing outcomes
• The moment I realized I was chasing goals that weren’t mine and how I began letting them go
• The shifts I’ve made in my business to align with homeschooling and my current capacity
• Why I decided to start fresh with my email list and simplify how I create content
• How I’m redefining success as a Social Media Optional Business Strategist

Resources Mentioned in Today's Episode:

• Take the What's Your Visibility Vibe? Quiz
• Join The Social Media Detox Club



Ways I Can Serve You:

• Take the What's Your Visibility Vibe? Quiz
• ​The Social Media Detox Club

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (7-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

Connect with Andria:

• Threads: @mamaturnedmompreneur
• Instagram: @mamaturnedmompreneur
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com