Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

You may have heard that podcasting is oversaturated and that podcast mics should be banned. But that couldn’t be further from the truth, especially when you are a business owner wanting to start a podcast. When you’re podcasting for your business, how you approach podcasting looks vastly different from those looking to create a podcast for pure entertainment. Listen to today’s episode to hear why podcasting is not oversaturated for entrepreneurs, and to get the mindset shift you need so you can hit publish on that podcast idea you’ve been sitting on.

In this episode, I'm giving you all the tea on:

• Why podcasting is not oversaturated
• Podcasting stats that will shift your perspective on podcasting being oversaturated
• Why podcasting as a business owner excludes you from the conversation about podcast saturation

Resources Mentioned in Today's Episode:

• Join Podcast Like a Business Owner and get your podcast launched in 12 weeks or less!

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Podcast Launch Course: Podcast Like a Business Owner
• Back Pocket Podcast Strategist
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode306/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

There are many podcast launch courses out there, but most set business owners up to fail. A lot of these podcast launch courses focus on the how of podcasting, and that’s where the support ends. When you are starting a podcast as a marketing and sales asset, you need more than the how of podcasting. You need a strategy that will help you connect with podcast listeners who are a good fit for your offers and convert them into your offers. Listen to today’s episode to learn more about how not all podcast launch courses are created equally and how Podcast Like a Business Owner shows you everything you need to know to launch a podcast for your business.

Friday, May 29, is the last day to join the waitlist and get the waitlist bonuses before Podcast Like a Business Owner is live. Click here to join the waitlist!

In this episode, I'm giving you all the tea on:

• Why most podcast launch courses set business owners up for failure
• The missing piece from most podcast launch courses that business owners need to make it past 3 episodes
• How Podcast Like a Business Owner helps business owners start a podcast that supports business growth

Resources Mentioned in Today's Episode:

• Get on the waitlist for Podcast Like a Business Owner

Related Episodes and Blog Posts:

• Episode 302: The Podcast Launch Strategy Business Owners Need to Get Clients

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode305/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

Getting clients from podcasts isn’t just for B2B business owners like business coaches and service providers. It can be effective for parenting coaches, health coaches, therapists, and others in the B2C space. Today, I’m breaking down how you can get coaching clients from a podcast as a B2C business owner and why a podcast is an effective marketing and sales platform regardless of whether you serve other business owners or consumers.

In this episode, I'm giving you all the tea on:

• Whether you can get coaching clients from a podcast as a B2C business
• How to create a podcast that will bring in leads and clients
• Strategies for promoting your offers on your podcast

Resources Mentioned in Today's Episode:

• Get on the waitlist for Podcast Like a Business Owner!
• Simplecast 2025 Podcast Stats
• RSS 2025 Podcast Stats

Related Episodes and Blog Posts:

• Episode 287: The Podcast Marketing Strategy That Booked Out Sarah Lovell’s 1:1 Coaching Services [Client Case Study]

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode304/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

One question that often comes up for business owners starting a podcast is, “Do I need guests for my podcast?” You may have heard that having guests on your podcast is an effective way to grow your podcast audience, but that couldn’t be further from the truth when you are podcasting for your business. Listen to today’s episode to hear why having guests on your podcast does more harm than good when you are leveraging the platform to grow your business and why solo episodes convert best for podcasting business owners.

In this episode, I'm giving you all the tea on:

• Why you don’t need guests on your podcast when you are podcasting for your business
• Why solo podcasts are more successful than interview heavy ones when you are podcasting for business
• Why your podcast listeners prefer solo episodes over interviews (and why they don’t think your solo episodes are boring)

Resources Mentioned in Today's Episode:

• Get on the waitlist for Podcast Like a Business Owner

Related Episodes and Blog Posts:

• Episode 302: The Podcast Launch Strategy Business Owners Need to Get Clients

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode303/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

Starting a podcast as a hobby and starting one for your business requires two different approaches. As a business owner, your goals and focus are different, which is why you can’t follow what influencer and hobby podcasters are doing. In this episode, I’m breaking down what a podcast launch strategy for business owners requires so that you set your podcast up to support your business growth from day one. If you’ve been thinking about starting a podcast or are in the beginning stages of launching, this episode is for you.

In this episode, I'm giving you all the tea on:

• Why your podcast launch strategy matters when you are starting a podcast for your business
• What needs to be included in your podcast launch strategy as a business owner
• Why vanity metrics like downloads and audience size aren’t success indicators when you are podcasting for your business

Resources Mentioned in Today's Episode:

• Join the waitlist for my podcast launch course, Podcast Like a Business Owner, to be the first to know when it goes live and get access to exclusive bonuses.

Related Episodes and Blog Posts:

• Episode 286: How to Start an Audio Only Podcast for Your Business in 2026
• Episode 292: Why 90% of Podcasts Fail in the First Year (And How to Make Sure Yours Doesn’t)
• Episode 294: 3 Podcast Mistakes to Avoid When Launching a Podcast for Your Business

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode302/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

Are you doing everything you need to legally protect your podcast? While a podcast guest release form is a good start at protecting your podcast, it is not the only thing you need to consider when it comes to the legalities of podcasting. In today’s episode, I sit down to chat with lawyer Keshia Joachim about the legal side of podcasting. Keshia shares great insights into everything a podcast host needs to consider to legally protect their intellectual property.

In this episode, you will learn:

• Everything a podcast host needs to consider before publishing their first podcast episode
• What should actually be included in a podcast guest release form
• Whether or not you need to form an LLC for your podcast

Connect with Keshia Joachim:

• Website
• LinkedIn
• Facebook
• Instagram
• Threads

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For the full show notes, head to www.mamaturnedmompreneur.com/episode301/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

AHHH, we've officially hit 300 episodes! Thank you so much for being a major part of this podcast. I appreciate you tuning in each week, sharing this podcast, and reaching out to share how it has impacted your business. To celebrate this milestone, I did an Ask Me Anything Podcast Edition, answering questions submitted from my Threads and email community. The questions were so good, and I had such a fun time answering them!

Resources Mentioned in Today's Episode:

• Evergreen Marketing Accelerator Waitlist
• Keysearch (this is an affiliate link)
• PodSEO
• Kay Hillman's episode on how her podcast downloads tanked when she published her YouTube content on her podcast

Related Episodes and Blog Posts:

• Episode 293: How to Go From My Business is Draining Me to Building a Bare Minimum Business with Kay Hillman

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

If you’ve been on the fence about starting a podcast for your business, today’s episode is for you. I’m breaking down why you should start a podcast for your business, who should start one, and the lessons I learned from recording and publishing 299 podcast episodes.

In this episode, I'm giving you all the tea on:

• Why you should start a podcast for your business
• Who should start a podcast
• 3 lessons I learned in 3.5 years of podcasting

Resources Mentioned in Today's Episode:

• Evergreen Marketing Accelerator – Join the waitlist to be the first to know when the doors reopen and access exclusive bonuses!

Related Episodes and Blog Posts:

• Episode 281: Future of Podcasting in 2026: Do You Really Need Video to Build a Successful Podcast?
• Blog: 12 of the Best Podcast Tools for Podcasting Business Owners

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode299/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

You’ve hit publish on over 100 episodes, and within that time, you’ve most likely made some pivots in your podcast and business. Your messaging has changed, you have a new ideal listener, or your offers have changed. Now, you may be wondering what to do with your outdated episodes. If your older podcast episodes point to offers that no longer exist or speak to listeners who are no longer your target audience, do you scrap the episodes, re-record and update them, or leave them alone? That’s exactly what I’m talking about in today’s episode! One of my clients recently asked this question as she’s published over 300 episodes, but wasn’t sure what to do about the older ones that point new listeners to old offers. I answer this question and break down 3 options you have for repurposing your old podcast episodes.

In this episode, I'm giving you all the tea on:

• What to do with outdated podcast episodes
• Why it doesn’t always make sense to optimize, re-record, or update the episode links
• 3 ways to repurpose old podcast episodes

Resources Mentioned in Today's Episode:

• Join the Evergreen Marketing Era Newsletter
• Evergreen Marketing Accelerator – Join the waitlist to be the first to know when the doors reopen and access exclusive bonuses!

Related Episodes and Blog Posts:

• Episode 63: Podcast Metrics that Matter When You're Podcasting for Your Business (Original Episode)
• Episode 290: How Do I Know if My Podcast is Successful? 7 Podcast Metrics Every Business Owner Needs to Track to Measure Podcast Success (Updated Episode)

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Evergreen Marketing Accelerator
• VIP Podcast Launch
• Monthly Podcast Management

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode298/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

Summer is right around the corner, which means vacations, spending as much time poolside, or lying out on the beach. And if you’re a mom, it means that your regular routine is about to go out the window with the kids home full time. Regardless of your situation or plans, summer can mess up your podcast routine, so you may be considering taking a break…or maybe you’re hesitant to take one because you’re worried you will have to work twice as hard to rebuild your audience when you come back from your break. If the idea of taking a podcast break makes you anxious, I’m here to tell you that you can take a break without losing momentum with your podcast. Today, I’m breaking down how taking a podcast break is nothing like taking a social media break and sharing 5 options for taking a podcast break.

PS, I would love to hear your plans for your podcast this summer or your experience taking a podcast break! Send me a DM on Instagram or Threads to share your plans or experience!

In this episode, I'm giving you all the tea on:

• Why you can take a podcast without having to worry about starting over when you return
• How podcasting is vastly different from social media regarding rebuilding engagement after taking a break
• 5 options you have for taking a podcast break

Resources Mentioned in Today's Episode:

• Evergreen Marketing Accelerator – Join the waitlist to be the first to know when the doors reopen and access exclusive bonuses!

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Evergreen Marketing Accelerator
• VIP Podcast Launch
• Monthly Podcast Management

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (7-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode297/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com