Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

You may have been told that you have to publish new episodes weekly to grow your podcast audience and have a successful podcast as a business owner. But that couldn’t be further from the truth. You can have a successful podcast whether you publish episodes every other week or seasonally.

Today on the podcast, I’m sharing why I decided not to return to a weekly podcast publishing schedule after my maternity leave, and how dropping to a biweekly schedule has affected my podcast. So, if you’re thinking about switching to a biweekly or seasonal podcast but aren’t sure whether it will negatively impact your podcast's growth and visibility, today’s episode is for you.

In this episode, I'm giving you all the tea on:

• Why I decided to stick with a biweekly podcast publishing schedule after returning from my maternity leave
• How publishing fewer episodes each month affected my podcast and business growth
• How one of my Accelerator clients ghosted her podcast for 5 months and still made 3 course sales

Resources Mentioned in Today's Episode:

• Apply to join the Evergreen Marketing Accelerator! Only 8 spots remaining before the doors close on December 31st!

Related Episodes and Blog Posts:

• Episode 307: How Often Should You Publish New Podcast Episodes to Get Leads and Clients?

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Podcast Launch Course: Podcast Like a Business Owner
• Podcast Audit + Strategy Session
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode315/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

I’ve been seeing many discussions on Threads about maternity leave planning for small businesses. And it’s interesting to see everyone’s viewpoints on whether you should take maternity leave as an entrepreneur. Since this was my second time being pregnant as a business owner, I figured it would be helpful to share my experience with not taking maternity leave and planning for a 3-month leave. If you’re currently pregnant or planning to get pregnant while running your business, definitely listen to this episode. I give you some things to think about when it comes to maternity leave while running your business, and I share some things I did to make this last maternity leave peaceful and profitable.

Side Note: I recorded this before I returned from my leave. Originally, I planned to take the full 3 months, but I decided to return a month early and took on 3 new clients for September.

In this episode, I'm giving you all the tea on:

• While all small businesses should prep for maternity leave, even if you don’t plan to officially take one
• Why I regret not taking a maternity leave the first time I was pregnant while running my business
• What I did to prep my clients, marketing, and income for maternity leave

Resources Mentioned in Today's Episode:

• Evergreen Marketing Accelerator
• Podcast Like a Business Owner Podcast Launch Course
• Interested in learning more about my new offer, DFY Threads for Podcast Growth? Send me a DM on Threads or IG. I will have 2 spots available beginning in October.

Related Episodes and Blog Posts:

• Episode 210: Maternity Leave for Business Owners: How to Plan for a Peaceful Maternity Leave with Zhara-Marie Henry

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Podcast Launch Course: Podcast Like a Business Owner
• Podcast Audit + Strategy Session
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode314/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

As a business owner, you will run out of podcast episode ideas at some point. If you’re currently in a podcast content planning rut, today’s episode is for you. I’m sharing the exact strategy I used to help my Evergreen Marketing Accelerator client plan 3 months’ worth of strategic podcast content. She went from feeling like she didn’t have anything to talk about on her podcast to having a laundry list of content ideas (including mini series) that connected to her offers.

In this episode, I'm giving you all the tea on:

• Simple but strategic podcast episode ideas for business owners
• How I supported my Evergreen Marketing Accelerator client with brain dumping strategic podcast episode ideas for her podcast relaunch
• Why you don’t always need to reinvent the wheel with your podcast

Resources Mentioned in Today's Episode:

• Enrollment is open for the Evergreen Marketing Accelerator. Click HERE to apply now!

Related Episodes and Blog Posts:

• Episode 257: 3 Podcast Content Planning Hacks for Moms in Business
• Episode 289: How I Create a Podcast Content Strategy So I Never Run Out of Podcast Topic Ideas

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Podcast Launch Course: Podcast Like a Business Owner
• Podcast Audit + Strategy Session
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode313/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

As a mom of 3 who homeschools and runs a business, I don’t have much time to dedicate to marketing my podcast. Marketing my business will always take priority over marketing my podcast, so I have had to find simple but effective ways to grow my podcast. In this episode, I share 5 of the best ways to promote a podcast. These are podcast growth strategies I use that don’t take much time to implement. If you want to grow your podcast audience without it feeling like a full-time job, this episode is for you.

In this episode, I'm giving you all the tea on:

• 5 of the best ways to promote a podcast
• Why these podcast marketing and growth strategies are effective
• How I implement each of these with my own podcast

Resources Mentioned in Today's Episode:

• Evergreen Marketing Accelerator

Related Episodes and Blog Posts:

• Episode 217: Podcast Growth Hack – 3 Ways to Use Threads and Facebook Groups to Get More Podcast Listeners
• 295: How to Promote Your Podcast on Pinterest – The Low Lift Podcast Marketing Strategy with Andi Smiley
• 311: How to Get More Podcast Listeners When Your Podcast SEO Strategy Isn’t Working
• Blog: 3 Ways to Boost Podcast SEO

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Podcast Launch Course: Podcast Like a Business Owner
• Back Pocket Podcast Strategist
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode312/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

As a podcasting business owner, one of your goals is to grow your podcast audience with the right listeners. But what happens when you are doing all the things you are told to do, like incorporating podcast SEO to grow your audience, yet your podcast growth is stagnant? If you’ve been doing keyword research and including keywords in your podcast episodes, but your podcast growth is non-existent, this episode is for you. I’m breaking down how to get more podcast listeners and why podcast SEO hasn’t been working for you.

In this episode, I'm giving you all the tea on:

• Why your podcast SEO strategy hasn’t been working
• What to fix so podcast SEO works for you
• How to get more podcast listeners through SEO

Resources Mentioned in Today's Episode:

• Join the Evergreen Marketing Accelerator

Related Episodes and Blog Posts:

• Episode 232: My Simple Process for Doing Podcast Keyword Research

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Podcast Launch Course: Podcast Like a Business Owner
• Back Pocket Podcast Strategist
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode311/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

As a business owner, you will pivot at least once (most likely multiple times) in your business. But what do you do with your podcast when you pivot your business? Do you start a new podcast or do you rebrand? That’s exactly what I’m talking about in today’s episode. I’m sharing how to rebrand a podcast when you pivot your business. Whether you’re in the middle of a business pivot or have pivoted your business but haven’t gotten your podcast on board with the new direction, this episode is for you.

In this episode, I'm giving you all the tea on:

• When to rebrand a podcast
• How to rebrand a podcast
• Why you need to rebrand your podcast when you pivot your business
• Behind the scenes of how I support my clients with rebranding their podcast in the midst of a business pivot

Resources Mentioned in Today's Episode:

• Apply to join the Evergreen Marketing Accelerator – the next round begins on October 1!

Related Episodes and Blog Posts:

• Episode 211: BTS of My Podcast Rebrand: Welcome to Marketing Without Socials for Moms
• Episode 280: Your Evergreen Marketing Era Starts Here
• Episode 298: Re-Record or Optimize? Here's What to Do With Outdated Podcast Episodes

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Podcast Launch Course: Podcast Like a Business Owner
• Back Pocket Podcast Strategist
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode310/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

There’s a reason why 90% of podcasts fail after publishing episode 3, and I believe it has to do with not preparing for after the podcast launch. So much time and energy is put into starting a podcast that the after is often forgotten. In today’s episode, I’m sharing the three things you need to do to have a successful podcast launch and ensure you make it past episode 3.

In this episode, I'm giving you all the tea on:

• Why launching a podcast is only the beginning
• Why preparing for what happens after your podcast launch is important
• 3 things you need to do to have a successful podcast launch

Resources Mentioned in Today's Episode:

• Podcast Like a Business Owner podcast launch course

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Podcast Launch Course: Podcast Like a Business Owner
• Back Pocket Podcast Strategist
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode309/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

Substack has become a popular platform for business owners to build and engage with their community, thanks to its many features for sharing written, video, and audio content. While Substack may be popular, is it the best option for podcast hosting when you are leveraging podcasting to grow your online business? That’s the question I’m answering in today’s episode. If you’ve been considering starting a podcast for your business or are currently hosting one on Substack, you don’t want to miss this episode.

In this episode, I'm giving you all the tea on:

• Is Substack the best option for podcast hosting when you are starting a podcast for your business?
• Substack podcast hosting features
• What you need in a podcast hosting platform when podcasting for your business

Resources Mentioned in Today's Episode:

• Start your podcast today with Podcast Like a Business Owner
• Try Captivate podcast hosting free for 30 days

Related Episodes and Blog Posts:

• Episode 290: How Do I Know if My Podcast is Successful? 7 Podcast Metrics Every Business Owner Needs to Track to Measure Podcast Success

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Podcast Launch Course: Podcast Like a Business Owner
• Back Pocket Podcast Strategist
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode308/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

You want to start a podcast to grow your business, but committing to a weekly podcast right now is not realistic with everything on your plate. What if you didn’t need to publish new episodes weekly to have a successful podcast? Can bi-weekly or seasonal podcasts grow your email list and convert your listeners into clients?

That’s exactly what I’m talking about today. I’m sharing how often you should publish new podcast episodes to get leads and sign clients. If you’ve been wanting to start a podcast but have held off because you can’t commit to weekly episodes, this is for you.

In this episode, I'm giving you all the tea on:

• How often you should publish new podcast episodes to get leads and sign clients
• Why a bi-weekly and seasonal podcast are just as effective in growing your business as a weekly podcast
• What matters more for getting leads and signing clients than the number of episodes you publish each month
• How I still have gained new listeners even when dropping down to 2 episodes per month

Resources Mentioned in Today's Episode:

• Join Podcast Like a Business Owner to start your podcast and set it up to support your business growth from the start.

Related Episodes and Blog Posts:

• Episode 302: The Podcast Launch Strategy Business Owners Need to Get Clients

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Podcast Launch Course: Podcast Like a Business Owner
• Back Pocket Podcast Strategist
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode307/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

You may have heard that podcasting is oversaturated and that podcast mics should be banned. But that couldn’t be further from the truth, especially when you are a business owner wanting to start a podcast. When you’re podcasting for your business, how you approach podcasting looks vastly different from those looking to create a podcast for pure entertainment. Listen to today’s episode to hear why podcasting is not oversaturated for entrepreneurs, and to get the mindset shift you need so you can hit publish on that podcast idea you’ve been sitting on.

In this episode, I'm giving you all the tea on:

• Why podcasting is not oversaturated
• Podcasting stats that will shift your perspective on podcasting being oversaturated
• Why podcasting as a business owner excludes you from the conversation about podcast saturation

Resources Mentioned in Today's Episode:

• Join Podcast Like a Business Owner and get your podcast launched in 12 weeks or less!

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Podcast Launch Course: Podcast Like a Business Owner
• Back Pocket Podcast Strategist
• Evergreen Marketing Accelerator

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (30-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode306/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com