Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

When you are podcasting for your business, how you approach podcasting looks different from influencer and hobby podcasters. Your focus and goals are vastly different, which means you can’t use the same strategies as someone seeking podcast sponsorships and brand deals. This is exactly why I created the Evergreen Marketing Accelerator. The core focus is on podcast strategy for business owners. In this episode, I’m answering some FAQs about the Accelerator. If you’ve been on the fence about joining the Accelerator, this episode is for you. Tomorrow, April 1, 2026, is the last day to join before the doors close for 6 months and to grab the Pinterest profile set-up bonus.

In this episode, I'm giving you all the tea on:

• How the Accelerator helps you build a podcast strategy for business owners
• Who the Accelerator is for
• The level of support you receive inside the Accelerator

Resources Mentioned in Today's Episode:

• Evergreen Marketing Accelerator
• Have more questions about the Accelerator? Contact me using one of the following methods to get your questions answered: Voxer, send a DM on Instagram or Threads, or email: [email protected]

Related Episodes and Blog Posts:

• Episode 281
• Episode 283
• Episode 285
• Episode 287

Ways I Can Serve You:

• Join the Evergreen Marketing Era Newsletter
• Evergreen Marketing Accelerator
• VIP Podcast Launch
• Monthly Podcast Management

Recommended Podcast + Business Tools:

• Email Marketing: Flodesk (14-day Free Trial)
• Podcast Hosting: Captivate (7-Day Free Trial)
• Recommended Keyword Research Platform: Keysearch.co
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode296/

Connect with Andria:

• Threads: @evergreenmarketingera
• Instagram: @evergreenmarketingera
• Email: [email protected]
• Website: www.mamaturnedmompreneur.com

When you’re a business owner with a podcast, creating additional content to promote your latest episodes isn't always realistic. Thankfully, there are low lift ways to get new listeners to your podcast. Today, I sit down to chat with the queen of Pinterest for podcasters, Andi Smiley. Andi and I chat about how to promote your podcast on Pinterest, and share our experience with leveraging the platform to grow your podcast audience with our ideal clients.

In this episode, you will learn:

1. How to promote your podcast on Pinterest
2. Why Pinterest is more effective for podcast growth than Instagram and TikTok
3. Results Andi has seen with growing her podcast audience with Pinterest

Connect with Andi Smiley:

1. Website
2. Threads
3. Podcast: Friendly Podcast Guide
4. Freebie: Is Pinterest Right for Your Podcast?

Resources Mentioned in Today's Episode:

1. Join the Evergreen Marketing Accelerator before April 1 to get the Pinterest setup bonus AND to get podcast strategy support before I close the doors for 6 months.

Ways I Can Serve You:

1. Join the Evergreen Marketing Era Newsletter
2. Evergreen Marketing Accelerator
3. VIP Podcast Launch
4. Monthly Podcast Management

Recommended Podcast + Business Tools:

1. Email Marketing: Flodesk (14-day Free Trial)
2. Podcast Hosting: Captivate (7-Day Free Trial)
3. Recommended Keyword Research Platform: Keysearch.co
4. CRM: Dubsado (Save 20% on your first month or year)
5. Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For the full show notes, head to www.mamaturnedmompreneur.com/episode295/

Connect with Andria:

1. Threads: @evergreenmarketingera
2. Instagram: @evergreenmarketingera
3. Email: [email protected]
4. Website: www.mamaturnedmompreneur.com

There’s a lot that goes into podcasting for your business. You have to figure out what equipment to use, what type of content to create, SEO, and so much more. Since podcasting is a major time commitment, you don’t want to avoid these major podcast mistakes to set yourself up for podcast success. Listen to learn the top three podcast mistakes I see as a podcast strategist who has supported over 50 women with starting and optimizing their podcasts. Whether you’re thinking about starting a podcast or are in the early stages of launching a podcast, this episode is for you.

In this episode, I'm giving you all the tea on:

1. 3 podcast mistakes to avoid when launching a podcast
2. Why these mistakes matter
3. What to do to avoid these podcast mistakes

Resources Mentioned in Today's Episode:

1. Evergreen Marketing Accelerator

Related Episodes and Blog Posts:

1. Episode 292: Why 90% of Podcasts Fail in the First Year (And How to Make Sure Yours Doesn't)

Ways I Can Serve You:

1. Join the Evergreen Marketing Era Newsletter
2. Evergreen Marketing Accelerator
3. VIP Podcast Launch
4. Monthly Podcast Management

Recommended Podcast + Business Tools:

1. Email Marketing: Flodesk (14-day Free Trial)
2. Podcast Hosting: Captivate (7-Day Free Trial)
3. Recommended Keyword Research Platform: Keysearch.co
4. CRM: Dubsado (Save 20% on your first month or year)
5. Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode294/

Connect with Andria:

1. Threads: @evergreenmarketingera
2. Instagram: @evergreenmarketingera
3. Email: [email protected]
4. Website: www.mamaturnedmompreneur.com

Today’s episode is a special one because it’s part 2 of a series I dropped with my best friend, Kay Hillman of Moms Do Business Different. If you haven’t already, make sure to go listen to part 1, where we answer listener questions about podcast strategy, podcasting for your business, and setting up your podcast in a way you can realistically commit to and honors your capacity.

In this episode, we discuss how to move away from feeling like your business is draining you to building a bare minimum business. The questions we received around this topic were so good and led to discussions of problems that many women in business face. We share so many nuggets of wisdom and practical strategies so you can build your business in a way that honors your season of life.

In this episode, you will learn:

1. How to set your business up so that it doesn’t drain you
2. What to do when you want to step away from your business for a period of time
3. How to set up your business so that it doesn’t require you to function

Connect with Kay Hillman:

1. Listen to the Moms Do Business Different Podcast
2. YouTube
3. Website
4. Instagram
5. Threads

Resources Mentioned in Today's Episode:

1. Evergreen Marketing Accelerator

Ways I Can Serve You:

1. Join the Evergreen Marketing Era Newsletter
2. Evergreen Marketing Accelerator
3. VIP Podcast Launch
4. Monthly Podcast Management

Recommended Podcast + Business Tools:

1. Email Marketing: Flodesk (14-day Free Trial)
2. Podcast Hosting: Captivate (7-Day Free Trial)
3. Recommended Keyword Research Platform: Keysearch.co
4. CRM: Dubsado (Save 20% on your first month or year)
5. Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For the full show notes, head to www.mamaturnedmompreneur.com/episode293/

Connect with Andria:

1. Threads: @evergreenmarketingera
2. Instagram: @evergreenmarketingera
3. Email: [email protected]
4. Website: www.mamaturnedmompreneur.com

With the podcast industry constantly growing, it’s shocking to know that 90% of podcasts fail in the first year. Why is that? How do some podcasts make it to 100 plus episodes while others stop after episode 3? In today’s episode, I’m breaking down five reasons why podcasts fail in the first year and how to make sure your podcast isn’t part of that statistic. This episode is for you if you want to start a podcast for your business or if you already have one.

In this episode, I'm giving you all the tea on:

1. The difference between podcasts that continue for years and those that stop after 3 episodes
2. 5 reasons why podcasts fail in the first year
3. Things you can do to ensure your podcast doesn’t fail

Resources Mentioned in Today's Episode:

1. Evergreen Marketing Accelerator
2. Podnews Article
3. Forbes Article

Related Episodes and Blog Posts:

1. Episode 281: Future of Podcasting in 2026 - Do You Really Need Video to Build a Successful Podcast?
2. Blog: 7 Things to Know Before Starting a Podcast for Your Business from a Podcast Host and Strategist

Ways I Can Serve You:

1. Join the Evergreen Marketing Era Newsletter
2. Evergreen Marketing Accelerator
3. VIP Podcast Launch
4. Monthly Podcast Management

Recommended Podcast + Business Tools:

1. Email Marketing: Flodesk (14-day Free Trial)
2. Podcast Hosting: Captivate (7-Day Free Trial)
3. Recommended Keyword Research Platform: Keysearch.co
4. CRM: Dubsado (Save 20% on your first month or year)
5. Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode292/

Connect with Andria:

1. Threads: @evergreenmarketingera
2. Instagram: @evergreenmarketingera
3. Email: [email protected]
4. Website: www.mamaturnedmompreneur.com

Each time I get on a sales call with someone who found me through my podcast, the conversation always goes the same way. They tell me they knew just from listening to my podcast that they want to work with me. Sometimes they even quote specific things I’ve said in episodes. What I love most is that they are already confident in their decision to hire me to support them. That’s the power of podcasting for your business. In this episode, I’m breaking down the three things you need to do in your podcast content to make sales calls an easy yes when converting your podcast listeners into clients.

In this episode, I'm giving you all the tea on:

1. How your podcast can make sales calls an easy yes
2. The importance of incorporating your values and beliefs into your podcast content
3. Why you need to align your podcast content with the customer journey

Resources Mentioned in Today's Episode:

1. Evergreen Marketing Accelerator

Related Episodes and Blog Posts:

1. Episode 230: The Step by Step Approach I Use to Help Clients Create a Podcast Sales Funnel

Ways I Can Serve You:

1. Join the Evergreen Marketing Era Newsletter
2. Evergreen Marketing Accelerator
3. VIP Podcast Launch
4. Monthly Podcast Management

Recommended Podcast + Business Tools:

1. Email Marketing: Flodesk (14-day Free Trial)
2. Podcast Hosting: Captivate (7-Day Free Trial)
3. Recommended Keyword Research Platform: Keysearch.co
4. CRM: Dubsado (Save 20% on your first month or year)
5. Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode291/

Connect with Andria:

1. Threads: @evergreenmarketingera
2. Instagram: @evergreenmarketingera
3. Email: [email protected]
4. Website: www.mamaturnedmompreneur.com

You’re consistently publishing new content. Your content is packed with value, and you often hear from listeners how much they love your episodes, but you still feel like something is missing. You’re still wondering whether your podcast is truly successful or whether there’s more you can achieve with it. If you ever asked yourself, “How do I know if my podcast is successful?” Then today’s episode is for you. I’m breaking down the 7 metrics you need to track monthly to determine podcast success. If you’ve been tuning in to the podcast for a while, you may remember episode 63, where I shared the metrics you should be tracking when podcasting for your business. This episode is a follow-up to that one, sharing the podcast metrics I currently track (and teach my clients to track), why I track them, and how I use that information to grow my business.

In this episode, I'm giving you all the tea on:

1. The answer to how do I know if my podcast is successful
2. The 7 podcast metrics you need to track monthly and why
3. How tracking these metrics helps me make data driven decisions about my podcast to help support my business growth

Resources Mentioned in Today's Episode:

1. Evergreen Marketing Accelerator

Related Episodes and Blogs:

1. Episode 287

Ways I Can Serve You:

1. Join the Evergreen Marketing Era Newsletter
2. Evergreen Marketing Accelerator
3. VIP Podcast Launch
4. Monthly Podcast Management

Recommended Podcast + Business Tools:

1. Email Marketing: Flodesk (14-day Free Trial)
2. Podcast Hosting: Captivate (7-Day Free Trial)
3. Recommended Keyword Research Platform: Keysearch.co
4. CRM: Dubsado (Save 20% on your first month or year)
5. Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode290/

Connect with Andria:

1. Threads: @evergreenmarketingera
2. Instagram: @evergreenmarketingera
3. Email: [email protected]
4. Website: www.mamaturnedmompreneur.com

One thing that often holds business owners back from starting a podcast is the fear of running out of podcast topics. This fear is very valid, especially given that 90% of podcasts don’t make it past 3 episodes. So how do business owners who have published 200+ episodes hit that milestone?

The answer is having a podcast content strategy. In today’s episode, I’m taking you behind the scenes of my podcast content strategy. I share everything from how I decide what to talk about each month to how I have an ever-growing list of podcast content topics in my podcast content bank. Whether you’re thinking about launching a podcast or are a seasoned podcaster, this episode is for you.

In this episode, I'm giving you all the tea on:

1. How I center my podcast content strategy on my business goals
2. What I do to never run out of podcast topic ideas
3. The strategy I use to ensure that I’m creating podcast content for my ideal buyers

Resources Mentioned in Today's Episode:

1. Evergreen Marketing Accelerator

Ways I Can Serve You:

1. Join the Evergreen Marketing Era Newsletter
2. Evergreen Marketing Accelerator
3. VIP Podcast Launch
4. Monthly Podcast Management

Recommended Podcast + Business Tools:

1. Email Marketing: Flodesk (14-day Free Trial)
2. Podcast Hosting: Captivate (7-Day Free Trial)
3. Recommended Keyword Research Platform: Keysearch.co
4. CRM: Dubsado (Save 20% on your first month or year)
5. Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode289/

Connect with Andria:

1. Threads: @evergreenmarketingera
2. Instagram: @evergreenmarketingera
3. Email: [email protected]
4. Website: www.mamaturnedmompreneur.com

As women, we have many roles — wife, mother, friend, business owner, and so much more. It’s easy to fall into the habit of putting our own needs on the back burner to ensure everyone else we love is cared for. But the reality is that we can’t pour for an empty cup, and putting everyone else’s needs before our own leads to burnout. Today, I chat with Apolonia Cross all about this and the importance of prioritizing self care and soul care. While self care is a great way to pour back into yourself, you can’t self-care your way out of burnout. We often need to work on what’s going on internally and emotionally before we can even reap the benefits of self care.

In this episode, you will learn:

1. The importance of prioritizing self care and soul care
2. Why self care isn’t always the answer when you are burntout
3. How to get started with both self care and soul care

Connect with Apolonia Cross:

1. Website
2. YouTube
3. Instagram
4. Facebook
5. Freebie

Ways I Can Serve You:

1. Join the Evergreen Marketing Era Newsletter
2. Evergreen Marketing Accelerator
3. VIP Podcast Launch
4. Monthly Podcast Management

Recommended Podcast + Business Tools:

1. Email Marketing: Flodesk (14-day Free Trial)
2. Podcast Hosting: Captivate (7-Day Free Trial)
3. Recommended Keyword Research Platform: Keysearch.co
4. CRM: Dubsado (Save 20% on your first month or year)
5. Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For the full show notes, head to www.mamaturnedmompreneur.com/episode288/

Connect with Andria:

1. Threads: @evergreenmarketingera
2. Instagram: @evergreenmarketingera
3. Email: [email protected]
4. Website: www.mamaturnedmompreneur.com

Today’s episode is a case study episode, and I’m taking you behind the scenes of my Evergreen Marketing Accelerator client, Sarah Lovell’s, podcast marketing strategy. This strategy has resulted in her generating over 20 leads for her 1:1 coaching, building a waitlist for her 1:1 coaching, and increasing her downloads by 860% in just one year. You’ll hear from her on why she joined the Evergreen Marketing Accelerator, the strategies she learned, and how these same strategies are still growing her business one year later.

In this episode, you will learn:

1. Sarah’s podcasting journey as an executive functioning and ADHD coach
2. The podcast marketing strategy that grew Sarah’s business and allowed her to stop using Instagram for her marketing
3. The results Sarah saw while in the Evergreen Marketing Accelerator, and continues to see a year later

Resources Mentioned in Today's Episode:

1. Apply to the Evergreen Marketing Accelerator
2. Ideas to Action: A 12 week executive function coaching program for women business owners.

Connect with Sarah Lovell:

1. Website
2. From Stuck to Started Podcast
3. Free Resource: ADHD Action Plan Private Podcast

Ways I Can Serve You:

1. Join the Evergreen Marketing Era Newsletter
2. Evergreen Marketing Accelerator
3. VIP Podcast Launch
4. Monthly Podcast Management

Recommended Podcast + Business Tools:

1. Email Marketing: Flodesk (14-day Free Trial)
2. Podcast Hosting: Captivate (7-Day Free Trial)
3. Recommended Keyword Research Platform: Keysearch.co
4. CRM: Dubsado (Save 20% on your first month or year)
5. Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For the full show notes, head to www.mamaturnedmompreneur.com/episode287/

Connect with Andria:

1. Threads: @evergreenmarketingera
2. Instagram: @evergreenmarketingera
3. Email: [email protected]
4. Website: www.mamaturnedmompreneur.com