Everlytic Bytes

Mastering bulk communication, personalisation, and automation isn’t something you do overnight. As we’ve realised at Everlytic, there are three clear levels to progress: Bulk Communicator, Message Personaliser, and Communication Automator. It’s what we call the Everlytic Growth Journey.

The first level of this journey, Bulk Communicator, is when you master the fundamentals of bulk communication. We’ve broken this core level into 3 key areas of understanding: managing your data, creating messages that achieve your goals, and tracking how recipients engage with them. Our MD breaks it down further in our latest podcast The Key Foundations You Need to Master Bulk Communication · Watch the Video · website

Don't miss out on better results.

Many marketers get into bulk communication and just learn the basics – that’s where their journey ends. They don’t know where to start and how to grow, and they miss out on the potential efficiency, engagement, sales, and retention that come with high-quality messaging, personalisation, and automation. If this is this you, your stagnation ends here.

To guide you on how to develop and maximise your bulk communication skills, we’ve created the Everlytic Growth Journey. It’ll help you learn, step by step, how to create and send the best bulk messages possible – and then how to get the most from tools like personalisation and automation. Our MD unpacks this in our latest podcast. The Marketer’s Roadmap to Email Marketing Mastery · Watch the Video · website

Join us as we get 5 proven tips for better email marketing performance in retail from Leigh Crymble – a leading behavioural linguist. This podcast is part of a content series dedicated to email marketing in retail and is based on some of the most important findings from our collaborative study with BreadCrumbs Linguistics. Get the Report · Follow Everlytic on LinkedIn · Follow BreadCrumbs Linguistics on LinkedIn · website

In this episode, we find out what behavioural linguistics can do for email marketers in the retail industry. We chat with behavioural linguist, Leigh Crymble, to discover proven insights for improving email campaign performance. We dive into customer behaviour, discuss the importance of timing, and explore other key areas that can boost all-round email marketing success. The Language of Sales: Behavioural Linguistics in Retail · Follow Everlytic on LinkedIn · Follow BreadCrumbs Linguistics on LinkedIn · website

Hyper-personalisation is more than greeting a person by name in your automated emails. It’s the science of collecting customer data and using that data to send messages to them on channels they prefer at the time they need it. In this episode, Candice Lee Reeves - Snr Digital Copywriter at Everlytic - shares ideas on how to gather data for effective personalisation. [Video] Make Marketing Matter · Follow Everlytic on LinkedIn · Follow Everlytic on Twitter · Watch on Youtube · website

Today's Guest is Leigh Crymble (Head Behavioural Linguist at BreadCrumbs Linguistics)

As communicators, a brand’s main aim of their communications is to persuade a recipient to do something: buy into a brand story, support a product and / or service, and ultimately, become a loyal brand advocate. In this episode we chat to Leigh Crymble, Head Behavioural Linguist at BreadCrumbs Linguistics, to learn more about the science behind creating engaging content that nudges a consumer to action. BreadCrumbs Website · Everlytic LinkedIn · Top Language Tips for Better Emails · Connect with Leigh · website

Senior digital copywriter and marketing professional, Candice Lee Reeves, talks us through: (1) Why customer centricity is so important in marketing (especially digital), (2) how marketers can make their marketing more customer centric by using storytelling principles from Donald Miller’s book, Building a Storybrand, and (3) the 5 tips you can use to apply customer-centricity to your email marketing. Candice's profile on LinkedIn · Everlytic's page on LinkedIn · How to Use Storytelling in Email · Learn more about Everlytic

In this podcast Karyn Strybos, the Marketing Manager at Everlytic, unpacks some of the trends in communication post the pandemic and explains the importance of adopting these communication strategies for competitive advantage. Learn more about Everlytic · Marketing Guides · The Everlytic Communication Guide · Follow Everlytic on LinkedIn

Guest: Warrick Kernes (The Insaka eCommerce Academy)

With an influx of advertising on Black Friday, how do you stand out from your competition. Warrick Kernes from The Insaka eCommerce Academy shares some tips for running a successful Black Friday campaign. Learn more about Everlytic · Connect with Warrick · 5 Black Friday Online Marketing Ideas to Boost Your Revenue · Learn more about The Insaka eCommerce Academy

Musa Kalenga gives his top tips on creating content that converts.

Musa Kalenga takes us through his top 5 tips that you, as a marketer, can do right now to start creating remarkable content that converts. Learn more about Musa Kalenga · Learn more about Everlytic · How to maximise your digital content to grow your business