Everlytic Bytes

With an influx of marketing and advertising across all different platforms fighting for our attention, how do marketers stay ahead of their competitors?

Musa Kalenga unpacks his thoughts on building a brand that matters through data driven content. Learn more about Musa Kalenga · Connect with Musa on LinkedIn · Learn more about Everlytic · Follow Everlytic on LinkedIn · Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business

In this Expert Chat episode, Karyn Strybos speaks to JD Engelbrecht.

Businesses have a wealth of information at their fingertips but most of us are struggling to access data, make basic sense of it and activate it efficiently. In this episode we unpack how leveraging your data is not a tech problem, it’s about your internal coordination, team, and resources. Everlytic website · Data and Automation Strategy

Why do we need to bring marketing back to email marketing and how do we go about this?

Kath Pay unpacks how to marry strategy and tactics to deliver on powerful customer experiences. Everlytic website

The very first email blast was sent in 1978 and since then has transformed the way companies communicate with customers. Marketers must keep up with the times, but often get stuck in archaic ways of doing things because “it’s always been done this way”.

Kath Pay explores how to move past this to elevate your email campaigns. Connect with Kath on LinkedIn · Holistic email marketing · Kath Pay Website · Everlytic Website

10 Things You Can Do Now

We are so pleased to have Elizabeth de Stadler, from Novation Consulting, back with us to chat about the 10 things you can do right now as marketers.

Please visit our marketing guides page on our website to download our 2020 POPIA Guide: How to Comply Without Killing Your List which we worked on in collaboration with Elizabeth. Connect with Elizabeth on LinkedIn · Novation Consulting · Everlytic Website · POPIA Guide

Our guest today is Elizabeth de Stadler, from Novation Consulting, Elizabeth specialises in all thing’s compliance and risk management and prides herself on being slightly out there (and that’s what we love most about her) bringing a fresh perspective to compliance issues. She happens to have a Masters (cum laude) in Consumer Law.

It feels like it has been an eternity since POPIA started to be spoken about in 2013, but now it's here and we have less than a year to comply.

What does it mean for the marketing industry?

What are some of the key take-outs?

What can marketers start doing today to ensure they are on track for 1 July 2021?

To learn more about what POPIA means to you as a marketer and the steps to take, please visit our marketing guides page on our website to download our 2020 POPIA Guide: How to Comply Without Killing Your List. Connect with Elizabeth on LinkedIn · Novation Consulting · Everlytic Website · POPIA Guide