Everybody hates your brand

We're back. Sorry, it took a while! But we are back with a bang.

We talk to Amy Harman, Head of Customer Marketing at Hotel Chocolat. We cover the idiosyncrasies of retail marketing, the value of Loyalty programs, the pitfalls of discounting and also mental health in the workplace. 

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: Shangri-La by Basixx CLICK HERE

In this new episode, we talk to Natalie Howells - a copywriter, author, and all-round creative person. We cover two topics that are close to her heart.

Firstly, how to get the most out of your creative teams, the crucial role of briefing and what impact AI is having and will have on the creative process.

Secondly as the author of "Yeah, but how though? - Personal development for the Neurodivergent" we talk to her about the day-to-day challenges of being Neurodivergent in the workplace, the catalyst for her book and how to meet those challenges.

External resources:

• Natalie's Book "Yeah, but how though? - Personal development for the Neurodivergent" - CLICK HERE
• Natalie's Website - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: You Oughta Know - Rockin' for Decades. CLICK HERE

We've been away for a while but we're back with Season 5 of Everybody hates your brand.

We talk to Tom Phillips. Tom has spent over 20 years in Strategy, working in some of the UK’s best marketing agencies with a focus on loyalty, CRM, and digital – so a man after my own heart. 

He’s worked on brands like BP, Virgin, Costa Coffee, Nespresso, Halfords and Hotel Chocolat and shares that expertise in this season premiere. 

External resources:

• Tom's LinkedIn page - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: You Oughta Know - Rockin' for Decades. CLICK HERE

In this episode we dive into the fascinating and slightly terrifying world of AI with special guest Simone Blakers.

AI. You can’t move in marketing circles (or any business circles really) without someone mentioning AI and how it will help, hinder and/or take over everyones jobs. It’s a scary time for a lot of people but it also seems to be a big opportunity too.

Today we are talking about all of that with Simone Blakers of LiquidCX out of Australia. A former agency leader she now focuses her time on helping organisations understand and navigate the impact of the various types of AI for their people, their brand and their CX.

External resources:

• Simone's LinkedIn page - CLICK HERE
• LiquidCX website - CLICK HERE
• Future for now website - CLICK HERE
• Future for now LinkedIn - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: Pop's don't lie by Peter Crosby. CLICK HERE

In this episode, we go back to school by talking to Professor of Marketing  Yuping Liu-Thompkins.  Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty. 

We talk about what drives loyalty, the value of loyalty programs, what loyalty program features really make a difference and more.

External resources:

• Loyalty Science Lab Website - CLICK HERE
• Loyalty Science Lab's Future of loyalty report - CLICK HERE
• Loyalty Science Lab articles on Medium - CLICK HERE
• Loyalty Science Lad on LinkedIn - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: You oughta know by Rockin' for Decades. CLICK HERE

In this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency,  Author of "Email Marketing Rules”, and contributor at marketing profs, CMSWire and Contributor. Basically, he is the voice of authority on email today.

You can hear us chat about Email personalisation, the role of channels, testing strategies and what he would choose to put in our marketing room 101. 

External resources:

• Oracle Digital Experience Agency - CLICK HERE
• Email Marketing Rules Blog - CLICK HERE
• Email Marketing Rules (4th edition) - CLICK HERE
• Segmentation & Personalization Ideas to Explore Checklist - CLICK HERE
• Chad's Twitter account - CLICK HERE
• Chad's LinkedIn Profile - CLICK HERE
• Chad's BlueSky account - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: You oughta know by Rockin' for Decades. CLICK HERE

In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand. 

External resources:

• Above Average YouTube Channel - CLICK HERE
• Rapha 500 YouTube video - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: You oughta know by Rockin' for Decades. CLICK HERE

In this first episode of 2024, we discuss why targeting Gen-Z is really Lazy marketing and why marketers should stop doing it.

External resources:

• Shane Gillis Stand-up clip - CLICK HERE
• IPSOS data - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: You oughta know by Rockin' for Decades. CLICK HERE

We made it to 50 episodes! Admittedly slowly but hey - we got there in the end. To celebrate this milestone Jen Clinehens returns to the podcast. The former co-host of the podcast for the first 30 or so episodes returns to talk CX, AI and Behavioural Science. 

We also cover building a business, Jen's entry in Marketing Room 101 and a discussion on Mark Ritson's view on US marketers. Which gets a little spicy.

External resources:

• Choice Hacking - CLICK HERE
• Jen's books and courses - CLICK HERE
• Choice Hacking podcast - CLICK HERE
• Choice Hacking Instagram - CLICK HERE
• Lucy Halley CX episode - CLICK HERE
• Mark Bainbridge Dragonfly AI episode - CLICK HERE
• Behavioural Science for marketers episode - CLICK HERE
• Planning article on adam&eveDDB - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: You oughta know by Rockin' for Decades. CLICK HERE

Season 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part of the team that developed and launched the highly acclaimed Tesco Clubcard loyalty programme.

Since then she has founded multiple businesses including retail analytics specialist 5one, Zinc, Keystone consulting and most recently Science of Shopping.

In short, she’s smart and experienced and definitely worth 40 minutes of your time to liste

External resources:

• Science of Shopping - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: You oughta know by Rockin' for Decades. CLICK HERE