Everybody hates your brand

Season 3 of 'Everybody hates your brand' kicks off in style. We chat with Zoe Edwards -  Principal Recruitment Consultant for The Industry Club. 

She specialises in Planning/Strategy, Senior Account management and Agency management hires in Creative agencies. Prior to that, she spent fifteen-plus years working in large creative agencies as a Business Director. 

She gets agencies basically.

We talk about some fascinating and timely topics including:

• where the power lies within the current UK job market
• whether Great Resignation is real or media hype
• what marketing agencies are doing to retain talent
• the future of working from home
• promoting diversity within agencies.

External resources:

• The Industry Club: CLICK HERE
• Campaign article on The Great Resignation: CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

In this episode, we create the EHYB Room 101. A place for all things awful, infuriating and tedious about marketing to be sent to for all eternity. Join us as we work through the first four entrants and ask you to provide us with your own.

If you want to get in touch to suggest your own suggested entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity!

The podcast also sees another new feature where I recommend marketing tools, content or people that I have found useful or illuminating. For this inaugural episode, I recommend Bob Hoffman and his wonderfully cantankerous content. 

External links referenced:

• Rob's Twitter account for Room 101 ideas. CLICK HERE
• Rob's Linkedin profile for Room 101 ideas. CLICK HERE
• Bob Hoffman's newsletters. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: On the trail by Tigerblood Jewel. CLICK HERE
• Music: Pop's don't lie by Peter Crosby. CLICK HERE

In this episode, we talk to Paul Trueman - Copywriter and communication consultant. We discuss two fascinating and topical areas - creativity and the life of a freelancer. If you've ever wanted to know how to write a great brief, the best way to feedback on creative or whether freelancing is for you, this podcast has you covered.

Paul takes us through pitch horror stories, whether Tone of Voice guidelines are actually useful, and the skills he has (or hasn't) developed going from agency life to fully freelance.

External links referenced:

• Paul's Twitter feed CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

In this episode, we talk to Clint Bratton, Managing Director, Australia for Track Customer Marketing, which is part of the DDB Group. We discuss the lack of differentiation in agency offerings and solutions, the difficulties of implementing marketing technology without a strategy, and what impact the pandemic has had on his leadership style, amongst many other things.

There are fascinating insights into his view on the limitations of customer journey mapping, creating a personalised & human customer experience and supporting people through the pandemic with new policies.

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

In this episode, we talk to Dan Richardson, Yahoo's Head of Data for Australia and New Zealand. He's also an educator and co-chair of the IAB Australia Data council. We discuss how to navigate the choppy, opaque waters of digital advertising, privacy and identity.

We cover topics like where an advertiser's money goes, key areas of education marketer's need in order to understand this ecosystem, the role of agencies in helping their clients, and where the future of digital advertising lies. 

External links referenced:

• IAB Australia's ID Explainer & Handbook, designed to help buyers and sellers prepare for the deprecation of third-party cookies. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

It's back! After too long 'Everybody hates your brand.' has returned. The Season 2 premiere is here and this one is about shedding light on the challenges of working client-side that marketing agencies don't know. 

From spending a tiny amount of time actually marketing to dealing with insane short term pressures, client-side marketing is a very different world to agency-life with unique challenges. This episode hopes to enable empathy within the agency/client relationship and in turn strengthen it. 

We also talk about the future plans for the podcast.

External links referenced:

• Rob's Twitter account for podcast ideas. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: On the trail by Tigerblood Jewel. CLICK HERE

In this one, we talk to Nicole Taylor, CEO of Catorce (14) in Barcelona and former CEO of DDB Sydney and McCann WorldGroup Australia. We cover whether agencies have lost their distinctiveness, the efforts in creating diversity in which she has found success and the positives of working in another country. 

From her early life in Cessnock in the Hunter Valley to her current life in Barcelona, there are lessons and opinions throughout that could prove valuable to anyone in the marketing or agency world.  

External links referenced:

• Catorce (14) agency website CLICK HERE
• Jen's 'Choice Hacking' YouTube channel CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

In the episode, we talk to marketing veteran turned executive coach Fiona Craig about the barriers to great thinking and performance, some tools for removing those barriers, and the impact of the pandemic and hybrid working on a team's performance.

From things such as psychological safety to something called radical candour, Fiona gives listeners some solid, practical tools to improve the team's ability to think effectively.

External links referenced:

• 'Reinventing organisations' by Frederic Laloux CLICK HERE
• 'Turn the ship around!' by L. David Marquet CLICK HERE
• 'Radical Candour' by Kim Scott CLICK HERE
• Fiona's LinkedIn page CLICK HERE
• Jen's 'Choice Hacking' YouTube channel CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

In this episode, we talk to the General Manager and Chief Strategy Officer of Havas CX Helia North America, Liz Roche. We cover changes in the agency model, under-utilisation of market technology, how to make the most of Facebook and diversity with marketing agencies.

And it really is 'We' this time - we managed to get our technical issues sorted out so both Jen and I appear. Which is nice.

External links referenced:

• 'How to Be an Antiracist' by Ibram X. Kendi CLICK HERE
• Havas CX Helia North America's website CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

In this episode, we chat to Chris Bland, Director at Walnut Unlimited, who describe themselves as "the  human understanding  agency". 

We cover the role of market research and its evolution created by adding in new disciplines like behavioural and neuroscience and some of the tools and techniques that those things entail. We cover quant, qual, NPS and more.

External links referenced:

• Walnut Unlimited's website. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE