Everybody hates your brand

Episode Notes

0.00 - 0.20: An introduction to the podcast.

0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that make Netflix so successful. We discuss the different behavioural and data science techniques that create such a frictionless experience. 

29.45 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about another Mark Ritson video and Jen talks about the Sherwin Williams TikTok controversy.

29.47 - 30.08: Outro.

External links referenced:

• Jen's article on the psychology of Netflix which features many articles and resources discussed in the podcast. CLICK HERE
• David Chong article from 'Towards Data Science'. CLICK HERE
• Springboard India article with additional content. CLICK HERE
• The Mark Ritson '17 slides marketers should know about TV' video. CLICK HERE
• Sherwin Williams TikTok controversy article. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes

0.00 - 0.21: An introduction to the podcast.

0.24 - 31.00: In the main section, we investigate the Marketing and CX ideas that make Peloton so successful. We'll discuss the different behavioural science techniques that create an almost religious devotion to the brand. 

31.03 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a PlayStation 5's London underground take over, Jen talks about brands taking advantage of Twitter's disputed claim notices and Mali the dog makes a cameo!

33.53 - 34.19: Outro.

External links referenced:

• Jen's article on the psychology of Peloton which features many articles and resources discussed in the podcast. CLICK HERE
• The terrible Peloton ad. CLICK HERE
• The psychology of leaderboards. CLICK HERE
• Techcrunch article on Peloton. CLICK HERE
• PlayStation 5 London underground activation. CLICK HERE
• Brands having fun with disputed claim notices on Twitter. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes

0.00 - 0.23: An introduction to the podcast.

0.25 - 36.51: In the main section, we talk to a very special guest - CX Consultant, Agency leader and startup entrepreneur  Simone Blakers. We discuss the role of marketing agencies now and in the future, going it alone as a CX consultant, and the travails of launching a startup.

36.55 - 42.10: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the pitfalls of personalisation and Jen covers the True Name initiative by Citi Bank.

42.14 - 42.40: Outro.

External links referenced:

• Chapman Guitars collaborative design. CLICK HERE
• LiquidCX Australia consultancy. CLICK HERE
• Furbubba Instagram. CLICK HERE
• Furbubba Facebook. CLICK HERE
• Ben Davis' personalisation Article. CLICK HERE
• Rob' personalisation article. CLICK HERE
• Citi Bank True Name initiative. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes

0.00 - 0.19: An introduction to the podcast.

0.22 - 32.44: In the main section, we launch a new series where we investigate some of the marketing and customer experience elements that make brands great. This week's case study for review is IKEA. 

32.47 - 38.58: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a Forbe's article talking about Marketer's FOMO & FOFO and Jen talks about her new Choice Hacking website and program.

39.05 - 39.25: Outro.

External links referenced:

• Rick Beato's 'What makes this song great?' series. CLICK HERE
• Jen's article on the psychology of IKEA which features many articles and resources discussed in the podcast. CLICK HERE
• Marketing Week article on IKEA's relationship with Mother. CLICK HERE
• IKEA's 'Tomorrow starts tonight' campaign. CLICK HERE
• CNBC article on the Psychology of IKEA. CLICK HERE
• Semihandmade website. CLICK HERE
• FOMO & FOFO article. CLICK HERE
• Jen's new Choice Hacking website. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes

0.00 - 0.21: An introduction to the podcast.

0.23 - 33.30: In the main section we talk to Customer Experience Director at Merkle Australia, Lucy Acheson. We discuss why brands struggle to get the most out of marketing tech investments, who is able to do that well and what role does AI play now and in the future?

33.34 - 38.09: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about an Xbox Series X promotional stunt and Jen talks about a racy little campaign.....

38.14 - 38.37: Outro.

External links referenced:

• The Xbox Series X fridge stunt. CLICK HERE
• Pornhub's sex toy advertising campaign. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes

0.00 - 0.20:  An introduction to the podcast.

0.22 - 38.47:  In the main section we talk about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care?

38.51 - 43.45: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the usefulness of Share of Search as a metric and Jen raises the US Postal Service's creed.

43.49 - 44.12: Outro.

Oh and the "You can't talk your way into a problem you behaved your way into" is from Stephen Covey. 

External links referenced:

• The Stengel 50 CLICK HERE
• Simon Sinek's TED Talk CLICK HERE
• Richard Shotten's dissection of The Stengel 50 CLICK HERE
• Mark Ritson's Marketing Week article on marketers being ashamed of making money CLICK HERE
• Mark Ritson's Marketing Week article on Brand Purpose and financial sacrifice CLICK HERE
• 'The Halo Effect' by Phil Rosenzweig CLICK HERE
• Vita Coco podcast CLICK HERE
• Share of search video by Les Binet CLICK HERE
• USPS  / Ogilvy Chicago / Stand by your mail campaign CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes

0.00 - 0.21:  An introduction to the podcast.

0.24 - 36.57:  In the main section we talk about age in marketing. More specifically ageism in advertising agencies and the lazy, incorrect use of generational groups like Millennials as segments. 

37.00 - 43.00: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about operational transparency in improving customer experience and Jen raises IKEA's new furniture buyback program.

43.04 - 43.28: Outro.

External links referenced:

• The ageism in advertising by Alex Murrell. CLICK HERE
• Digiday article on ageism in agencies. CLICK HERE
• AdAge article on ageism in agencies. CLICK HERE
• Mark Read's "ageist" comments article. CLICK HERE
• Article on defining Over 50s by age only. CLICK HERE
• BBH Labs work on group cohesion. CLICK HERE
• IPSOS-MORI article on the myth of the millennial. CLICK HERE
• IKEA's new furniture buyback scheme. CLICK HERE
• Operational Transparency article. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes

0.00 - 0.25:  An introduction to the podcast.

0.29 - 33.25:  In the main section we talk to Mark Razzell, Director of Data and Insight at Clemenger BBDO Melbourne. With him we discuss the dos and don'ts of experimental design, interpreting data and working with analysts.

33.28 - 40.55: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a mini-ruck between Professor Byron Sharp and David Jones and Jen raises Fleetwood Mac and Ocean Spray's social moment.

40.59 - 41.33: Outro.

External links referenced:

• The Dunning-Kruger effect. CLICK HERE
• IPSO-MORI article on the myth of the millennial. CLICK HERE
• The Campaign article on David Jones and Professor Byron Sharp. CLICK HERE
• The Fleetwood Mac / Ocean Spray story. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes

0.00 - 0.24:  An introduction to the podcast.

0.28 - 37.18:  In the main section of the podcast we cover some of the stuff that drives us crazy about marketing - from pitches to crap experimentation to the obsession with the new.

37.22 - 40.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about agencies not focusing on their own branding and Jen raises IKEA and Mother's fantastic Sleep campaign creative. 

40.57 - 41.24: Outro.

External links referenced:

• Codefinery article on the problems of Pitching. CLICK HERE
• The Drum article on broken pitch processes. CLICK HERE
• Trinity P3 article on why everyone loses in pitches. CLICK HERE
• Mark Ritson article on agency branding (Paywall). CLICK HERE
• The Drum article on agency branding.  CLICK HERE
• The Drum article on IKEA / Mother UKs sleep campaign. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes

0.00 - 0.23:  An introduction to the podcast.

0.28 - 32.56:  In the main section of the podcast we cover what makes a great reward program and some of our favourites - from classic points programs like Sephora Beauty Insider and Hilton Honors to less traditional efforts from Amazon and lululemon.

33.00 - 38.20: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Bob Hoffman's eight principles of marketing and Jen raises Disney's creative SEO work. 

38.25 - 38.50: Outro.

External links referenced:

• 'Do Loyalty programs work?' by Loyalty Science Lab. CLICK HERE
• Rob's article on Amazon Prime. CLICK HERE
• An article on Sephora's program. CLICK HERE
• Hilton Honors benefits list. CLICK HERE
• Hilton Honors programme review. CLICK HERE
• Details on REI's Loyalty program. CLICK HERE
• Jen's Panera Bread article. CLICK HERE
• Bob Hoffman's 8 principles of branding. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE