Everybody hates your brand

0.00 - 0.23:  An introduction to the podcast.

0.27 - 30.52:  In the main section of the podcast we cover what we believe is the definition of loyalty, what role loyalty programs can play and a model for the value you can extract from them.

30.54 - 40.49: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about interruptive in-stream ads on Twitch and Jen talks about Peloton. Again.

40.53 - 41.19: Outro.

External links referenced:

• Forbes magazine article on Airline Loyalty programs. CLICK HERE
• Rob's article on Amazon Prime. CLICK HERE
• Rob's article outlining the Loyalty programme effects model. CLICK HERE
• Jen's article on Peloton. CLICK HERE
• Kotaku article on mid-stream Twitch advertising. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

0.00 - 0.26:  An introduction to the podcast.

0.29 - 31.52:  In the main section of the podcast we cover what we believe is the true definition of customer centricity, what sacrifices that entails and some examples of brands we believe can be described as customer-centric.

31.55 - 37.47: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks the marketing of new video games consoles and Jen talks about Peloton.

37.53 - 38.17: Outro.

External links referenced:

• Forbes Top 100 most customer-centric companies. CLICK HERE
• 'The Customer-centric sacrifice' by Rob Voase. CLICK HERE
• Gravity payments $70k per year annual salary. CLICK HERE
• 'Let My People Go Surfing (Including 10 More Years of Business Unusual)' by Yvon Chouinard. CLICK HERE
• Eurogamer article on the Xbox Series. CLICK HERE
• Eurogamer article on the PlayStation 5. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

0.00 - 0.24:  An introduction to the podcast

0.28 - 32.26:  In the main section of the podcast we cover three more core Behavioural Science principles and applications. The time-stamps for each of those principles are:

• 1.27: The Cocktail Party Effect
• 12.40: Social Proof
• 20.58: The Peak End Rule

32.27 - 37.23: A brief discussion about the ethics of deploying Behavioural Science techniques within marketing.

37.27 - 45.05: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too.

45.10 - 45.30: Outro.

External links referenced:

• Most references made by Jen come from her book 'Choice Hacking'. CLICK HERE.
• Paper on studies of transparency within recommendation engines. CLICK HERE.
• Movable Ink. CLICK HERE.
• 'The Ethics of Nudging' by Cass Sunstein. CLICK HERE.
• Bob Hoffman blog on brand-building. CLICK HERE.
• Facebook Vs Apple Forbes Article.  CLICK HERE.
• The contentious YouTube video featuring the movie 'Contact'. CLICK HERE.

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE.

0.00 - 0.25:  An introduction to the podcast

0.29 - 36.24:  In the main section of the podcast we cover what Behavioural Science is, why it is important to marketers and a discussion on three core principles and applications. The time-stamps for each of those principles are:

• 10.46: Choice Overload
• 20.30: Confirmation Bias
• 29.25: The Goal Gradient Effect

36.27 - 42.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too.

41.56 - 42.41: Outro

External links referenced:

• Jam Choice Overload study from Columbia University. CLICK HERE.
• 'Choice Hacking' by Jen Clinehens. CLICK HERE.
• Burger King and Twitch story. CLICK HERE.
• Adidas 'Everything is cake' story. CLICK HERE.

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE.

0.00 - 0.27:  An introduction to the podcast

0.28 - 35.00:  In the main section of the podcast we cover six books we love and why. Time-stamps for the start of each book discussion (and links to buy those books if you're interested) are:

• 1.12: 'The Halo Effect' by Phil Rosenzweig. CLICK HERE.
• 6.15: 'The Long and Short of it' by Les Binet & Peter Field. CLICK HERE.
• 14.31: 'Hooked' by Nir Eyal. CLICK HERE.
• 17.33: 'Inside the Nudge Unit' by David Halpern. CLICK HERE.
• 26.43: 'Nudge' by Richard Thaler and Cass Sunstein. CLICK HERE.
• 26.43: 'Thinking, Fast and Slow' by Daniel Kahnemann. CLICK HERE.

35.03 - 38.40: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.

38.45 - 39.01: Outro

External links referenced:

• 'Eat your Greens' by Wiemar Snijders. CLICK HERE.
• 'Misbehaving: The Making of Behavioural Economics.' by Richard Thaler. CLICK HERE.
• 'Choice Hacking' by Jen Clinehens. CLICK HERE.
• 'Hot Ones' YouTube playlist. CLICK HERE.

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE.

0.00 - 0.24:  An introduction to the podcast

0.26 - 39.32:  In the meat of the podcast we cover an interesting topic for young and experienced marketers alike - what are the pros and cons of specialising versus being a generalist?

We cover areas such as whether being a specialist suits your personality, the benefits of singular focus, staying relevant and what route is best if you have designs on the top marketing jobs.

39.35 - 42.37: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.

External links referenced:

• Mark Ritson Marketing Week live talk. CLICK HERE.
• 'How to have a good day' by Caroline Webb. CLICK HERE.
• The Institute of Direct Marketing. CLICK HERE.
• Christian Guzman's YouTube channel.  CLICK HERE.
• Our website at everybodyhatesyourbrand.com. CLICK HERE.

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE.

0.00 - 0.23: Introduction of us and the topic at hand

0.26 - 31.31:  A discussion on the pros and cons of working on both sides of the fence including a discussion on control of decision-making, the freedom from minutiae, the pain of pitching and timesheets, and a discussion on what you should do. 

31.32 - 37.51: What is the transition like between either side and what do you need to make it a success?

37.52 - 39.41: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.

External Links referenced:

• 'Choice Hacking' by Jen Clinehens. CLICK HERE.
• Our website at everybodyhatesyourbrand.com. CLICK HERE.

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE.

0.00 - 2.18:  An introduction into the podcast, us and  our credentials - what have we done and why are we qualified to have opinions.

2.19 - 4.05:  A discussion on who this podcast is aimed at.

4.06 - 18.58: The meat of the podcast where we discuss the delusions of grandeur marketers have about the importance of their brand, how different marketers are to rest of society, how dangerous it is to assume you're like everyone else and the concept of Market Orientation.

18.59 -  21.18: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.

External links referenced:

• Thinkbox survey of variances between customers and the marketing/advertising industry. CLICK HERE
• 'The Long and Short of it' by Les Binet and Peter Field. CLICK HERE.
• 'Effectiveness in Context: A Manual for Brand-Building’ by Les Binet and Peter Field. CLICK HERE.
• 'Be less Zombie' by Elvin Turner. CLICK HERE.
• Our website at everybodyhatesyourbrand.com. CLICK HERE.

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE.