Everyday VOpreneur® with Marc Scott

As we head into the new year, and look to accomplish an entirely new list of goals, it's important to pay attention to where the industry is going, and what actions are the ones moving the needle. That includes in your self marketing efforts. Some strategies work better than others. Some tactics are more effective than others.

In this episode, I share five different marketing trends I'll be keeping an eye on in 2024, as I believe they'll all have an impact on the growth and success of my voice over business.

Oh, and stick around until the end, because I slipped a bonus trend in as well. :)

MENTIONED IN THIS EPISODE

Marc Scott Voice Over - https://marcscottvoiceover.com

* 12 Ways to Market Your Voice Over Demo

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

When it comes to A.I. and the voice over industry, there's a lot of fear. A lot of speculation. A lot of uncertainty. A lot of doubt. But there seems to be less hard data. Less actual information. Less real stories to back up all the fear, uncertainty and doubt.

A.I. is here, whether we like it or not. It's going to be better as well. But that doesn't mean it's time to pack your studio and sell it on eBay. I genuinely believe there's still ample opportunity for professional voice actors. I'm seeing evidence of that in my own business, where I continue to sign new clients regularly for many different types of voice over.

In this episode, I share the advice I've been giving to voice actors who are coming to me on a near daily basis, sometimes paralyzed in fear of what's happening and what's to come (which, to be clear, nobody ACTUALLY knows what's to come). I hope this advice will encourage you.

Hang in there and just #DoTheThing!

Marc Scott Voice Over - https://marcscottvoiceover.com

* 12 Ways to Market Your Voice Over Demo

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

The 12 Voice Over Gifts of Christmas (#12VOGifts) is the most wonderful voice over contest of the year. In this episode, I share the story of how the contest came to be and how it's grown over the years to where we are today... with over $19,000 in prizes to giveaway!

Learn more about this years contest, who has donated prizes, and most importantly, how to get yourself entered, if you haven't done it already!

12 Voice Over Gifts of Christmas - https://vopreneur.com/12vogifts

Marc Scott on Instagram - @marcscott

* 12 Ways to Market Your Voice Over Demo

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

When I reached out to Sean Pratt, my goal was discuss audiobooks. A genre of voice over that I know nothing about and an entirely intimidated by. I expected to learn a few things, and uncover some helpful nuggets for podcast listeners who are in the space.

What I got instead, was a virtual acting master class that can be applied across basically any genre of voice over, including audiobooks. Yes, we discuss books and strategy and marketing and A.I. and all those things. But Sean went so much deeper and gave us so much more.

You're going to enjoy (and learn a lot) from this one!

Sean Pratt - https://seanprattpresents.com

Marc Scott on Instagram - @marcscott

* 12 Ways to Market Your Voice Over Demo

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

With Black Friday / Cyber Monday right around the corner, perhaps you're going to be looking for some great deals on some new equipment to upgrade your studio. Or, maybe you'd like to add some new studio equipment to your Wish List for Santa?

In this episode, Jordan Reynolds offers up plenty of new gear for your consideration and he does it across multiple budget ranges as well. From microphones to interfaces and headphones to other fun gizmos and gadgets, you'll have plenty to go shopping for after this interview.

Jordan Reynolds - https://jordanreynolds.com

Marc Scott on Instagram - @marcscott

MXL 990 - https://amzn.to/3ME7mri

AT875R - https://amzn.to/3ufPLPU

Rode NT1 5th Gen - https://amzn.to/3sxQThh

Shure KSM32 - https://amzn.to/46f7W5H

Roswell Pro Audio Mini K87 - https://amzn.to/46klPzj

MKH 416 - https://amzn.to/3G0Fc5X

TLM 103 - https://amzn.to/3QZOGVm

Lewitt 1040 - https://amzn.to/3ui4GsY

UAD Sphere LX - https://amzn.to/46l0eXE

Mogami XLR Cables - https://amzn.to/40D5Xqq

Solid State SSL 2 - https://amzn.to/49v1Kt0

Focusrite 2i2 - https://amzn.to/49FUaMc

Steinberg UR12 - https://amzn.to/49ApQ5I

Audient ID4 - https://amzn.to/40BMpD7

UAD Apollo - https://amzn.to/3MLyUuD

Apogee Symphony - https://amzn.to/40H6Nm1

PreSonus Revelator - https://amzn.to/3G1uPi9

MicMute PPD - https://amzn.to/3MJNanD

Elgato Key Lights - https://amzn.to/47fX8W9

Logitech Brio 4K - https://amzn.to/47xlOZT

Behringer MICROMON MA400 - https://amzn.to/40CIQfV

ATH-M50x - https://amzn.to/3R1S4zc

Mini K87 - https://roswellproaudio.com/?aff=61

* 12 Ways to Market Your Voice Over Demo

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

Telephony is an often overlooked genre of voice over. Ok, so maybe it's not as fun or glamorous as video games or promo or animation. But it can actually be very lucrative. A nice foundational genre for your business to have consistent income landing in your bank account while you're pursuing some of those other genres.

Mention the the words telephony, IVR or on-hold messaging in the voice over world, and one name will come up nearly every time. That name is Liz de Nesnera. She is a master of this genre of voice over, even consulting with the GVAA on the telephony rates for the GVAA Rate Guide. In this interview, she delivers on Master Class on telephony, and makes a strong case for why it's a genre more of us should be considering.

Liz de Nesnera - https://hireliz.com

Marc Scott on Instagram - @marcscott

* 12 Ways to Market Your Voice Over Demo

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

Are you planning on traveling this holiday season, but still want to be able to do voice over recording? George the Tech joins me on the show to discuss all things travel recording and voice over.

You'll get some very practical tips for making the entire road recording experience easier. From unplugging the refrigerator, to booking rooms away from hotels, considering your car as a recording space, and tips for making audio recorded while traveling match with audio from your home studio. 

George also shares suggestions for travel gear, including microphones, interfaces and accessories.

George the Tech - https://georgethe.tech/ms

Marc Scott on Instagram - @marcscott

Mic Clamp https://amzn.to/47bnGYm

TLM 103 - https://amzn.to/40lpZph

Rode NT1 - https://amzn.to/475xd3e

AT875R - https://amzn.to/49j4z0k

MKH 416 - https://amzn.to/49ekAVd

Rode NTG4 - https://amzn.to/3MnODzY

Rode NTG5 - https://amzn.to/3MnODzY

Shure MVX2U - https://amzn.to/3SoPrZm

PreSonus AudioBox GO - https://amzn.to/3QFZ4S7

UA Apollo Twin - https://amzn.to/3QiXaW0

* 12 Ways to Market Your Voice Over Demo

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

Every audition spec we see asks for genuine and authentic reads. But how do we get there? First, it may involve some tears! Dave Walsh is one of the most respected and admired coaches in the voice over industry. He has a gift for peering into the souls of voice actors, and helping us get past all "stuff" to be able to find our TrueTell®. When we get there, that's when we deliver absolutely genuine and authentic reads.

In addition to offering plenty of advice for how we can get out of our own way, Dave also shares his powerful story of losing his voice (legitimately) to turning that into a way to help others find theirs.

Dave Walsh - https://walshvoiceovercoaching.com

Marc Scott on Instagram - @marcscott

* 12 Ways to Market Your Voice Over Demo

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

Animation is a genre most voice actors dream about being a part of one day. Right alongside that would be character work in general, whether that comes in the form of animation, gaming or even children's eLeaarning.

Many voice actors assume this work is only available to talent living in LA, and only accessible to those with elite representation. Cristina Milizia, (who now lives in upstate New York) blows up many of the commonly held beliefs and misconceptions about these genres of voice over.

Be inspired and encouraged by her story and the path she took to clients like Disney and Nickelodeon, knowing that the same is entirely possible for you!

Cristina Milizia - https://www.joyfulvoiceover.com

Marc Scott on Instagram - @marcscott

* 12 Ways to Market Your Voice Over Demo

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

If you follow the current public narratives surrounding A.I. in voice over, it would be easy to draw the conclusion that we're all screwed and the industry is moments away from it's final breath. Every post about A.I. is negative and often rooted in fear.

But is this an accurate representation of what's actually going on in the industry? Or is the reality is a little more nuanced, and perhaps a little less doom and gloom?

Bev Standing has become one of the most trusted and respected voices in our industry when it comes to the subject of A.I. She got there because of a personal battle over an A.I. voice model of her voice that was used in ways she never approved, and she fought back.

In this fireside chat about A.I., Bev and I go deep into A.I. and voice over. Are things legitimately bleak? How can we protect ourselves? Can we use A.I. to our advantage? We cover it all!

The conclusion... it's not the robots that are taking over... maybe it's the Canadians. ;)

Bev Standing - https://bevstanding.com

Marc Scott on Instagram - @marcscott

* 12 Ways to Market Your Voice Over Demo

* Get an instant $25 credit when you sign up for VoiceZam

* For voice over services:

* Want VOpreneur Swag?

* Join the VOpreneur Facebook Group

* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult