Following a two-year term as the 40th PGA President, Paul K. Levy was named PGA Honorary President at the 2018 PGA Annual Meeting. Previously, he also served two-year terms each as PGA Vice President and PGA Secretary.

As PGA President, Levy was influential in the decision to relocate the PGA Headquarters to Frisco, Texas, and spearheaded growing the employment consultant arm of PGA of America‘s Career Services and executive search. The $550 million PGA Frisco development will bring 26 PGA of America championships, approximately 150 jobs and a new Northern Texas PGA Section Headquarters.

Let’s dive into his wine story!

[00:01 – 06:45] Opening Segment

• Let’s welcome my dad, Paul Levy, to the show!
• How Paul got into golf, food, and beverage
• Holistic Golf and Country Club Experience
• Paul’s Wine Origin Story

[06:46 – 14:03] Golf, Wine, and a Shared Passion between Father and Son

• How to Sell Wine at a Club
• Finding talent for the food and beverage team
• Educating the staff and members of a country club on wine

[14:04 – 21:13] Professional Advice for Country Clubs

• A piece of advice for the new country clubs
• Wine training and tasting country club staff
• The Need for Great Managers in the Golf Industry

[21:14 – 25:43] Closing Segment

• Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at [email protected]with the subject: Wine Business Bootcamp
• Favorite Wine
  • Cabernet
• Favorite go-to pairing
  • Cabernet and charcuterie
• Wine Resource
  • The internet
  • Club Manager Association of America

Connect with Paul

Email: [email protected]

Website: https://kkandw.com/

Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at [email protected]. You can also check out my website at ​www.​klevywineco.com.

TELL US WHAT YOU THINK! LEAVE A REVIEW + help us get the word out there! Share this podcast to someone who wants to join the wine conversations. Go ahead and take a screenshot, share this to your stories, and tag me on Instagram!

JOIN THE CLUB through this link and handpick wines every month, from up and coming wineries, winemaker owned brands and wineries with unique stories while supporting those wineries directly. You can also join our Facebook Group to connect with other wine lovers, get special tips and tricks, and take your wine knowledge to a whole new level.

Tweetable Quotes:

“Golf courses have to always keep in mind that every part of food and beverage is part of the experience.” – Paul Levy

“At the end of the day, the golf industry is really in need of top-of-the-line general managers.” – Paul Levy

Jane Khoury obtained her Bachelors of Science in Viticulture and Enology from the renowned University of California, Davis. She continued on to earn her Masters of Business Administration in Wine Business from Sonoma State University. Jane not stopping there, went on to critique her craft and acquire experience by working under masterful California winemakers. Her aspirations led her overseas to learn beside legendary French winemakers in the French wine regions of Champagne, Burgundy, and Bordeaux. Jane continues to push the winemaking boundaries and regenerative agriculture while also being an Intensive Care Unit Registered Nurse.

Let’s dive into her wine story!

[00:01 – 12:12] Opening Segment

• Born and raised in the vineyard in Minnesota County
• Jane tells her story of leaving UC Davies for wine
• What Brings Minnesota County Apart: Every type of grape grows here!
• Jane Khoury, Registered Nurse and Winemaker

[12:13 – 30:31] Breaking down Biodynamic, Organic, and Sustainable Wines

• It takes a lot of balance and coordination as a winemaker and registered nurse at the same time
• Jane’s father started Elkfield Wines in the 1990s by creating sacrificial wine
• Continuing the sustainable practice of Elkfield and adding biodynamic and organic ways
• Biodynamic is its own ecosystem
• Making Wine that is Healthy for You
• Elkfield Wine’s 2022 Plans

[30:32 – 34:58] Closing Segment

• Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at [email protected]with the subject: Wine Business Bootcamp
• Favorite Wine
  • Solstice
• Favorite go-to pairing
  • Duck and Pinot
• Wine Resource
  • Travelling to other countries

Connect with Jane

Twitter and Instagram:@elkfieldwines

Website: www.elkfieldwines.com

Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at [email protected]. You can also check out my website at ​www.​klevywineco.com.

TELL US WHAT YOU THINK! LEAVE A REVIEW + help us get the word out there! Share this podcast to someone who wants to join the wine conversations. Go ahead and take a screenshot, share this to your stories, and tag me on Instagram!

JOIN THE CLUB through this link and handpick wines every month, from up and coming wineries, winemaker owned brands and wineries with unique stories while supporting those wineries directly. You can also join our Facebook Group to connect with other wine lovers, get special tips and tricks, and take your wine knowledge to a whole new level.

Tweetable Quotes:

“When you’re doing you’re passionate about it doesn’t really seem like another job.” – Jane Khoury

“Not all wine is healthy for you.” – Jane Khoury

Albert Dahan is currently seizing the beverage market with a totally unique brand of off dry rosé

wines, crafted from an old family recipe.

Before Maison Marcel, Albert caught the entrepreneurial bug with his first company, American College USA. It was a stylish venture looking to revamp bulky sports jackets for a fashionable crowd. The brand was featured in every major fashion and lifestyle magazine, and Bradley

Cooper even accepted an MTV Movie Award in his favorite American College bomber.

Soon though, the success of American College USA catapulted him into life as a CEO. Now between New York and Paris, Albert is focused on brand management, product development, customer engagement, and strategic partnerships.

Let’s dive into his wine story!

[00:01 – 09:56] Opening Segment

• Albert’s Wine and Company Origin Story
  • Originally, from the music industry before exploring the world of wine
  • Passion has always been the leading force in everything he has started

[09:57 – 17:16]  Blending Wines, Notes, and Aromas

• How Albert Applied His Past Lessons to His Own Company
  • The Power of Marketing: Product First
  • Persistence, the most important characteristic you need as an entrepreneur
• What’s Missing with Wine Profiles

[17:17 – 32:43] Tastings of Wine

• Rosé in the Summer
• Albert took 2 years to find his perfect winemaker
• The Wine World is Tough

[32:44 – 35:08] Closing Segment

• Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at [email protected]with the subject: Wine Business Bootcamp
• Favorite Wine
  • Château Cheval Blanc
• Favorite go-to pairing
  • Chocolate cake
• Wine Resource
  • VinePair
  • WineFolio

Connect with  Albert

Instagram: @drinkmarcel

Website: www.drinkmarcel.com

Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at [email protected]. You can also check out my website at ​www.​klevywineco.com.

TELL US WHAT YOU THINK! LEAVE A REVIEW + help us get the word out there! Share this podcast to someone who wants to join the wine conversations. Go ahead and take a screenshot, share this to your stories, and tag me on Instagram!

JOIN THE CLUB through this link and handpick wines every month, from up and coming wineries, winemaker owned brands and wineries with unique stories while supporting those wineries directly. You can also join our Facebook Group to connect with other wine lovers, get special tips and tricks, and take your wine knowledge to a whole new level.

Tweetable Quotes:

“If the product is good enough and if you’re persistent, then the rest will follow.” – Albert Dahan

Welcome back to another episode of The Everyday Wine Aficionado Podcast, today let me introduce you to Chuck McKahn, Owner and Winemaker at McKahn Family Cellars

Chuck is a small town kid from Ripon in California's Central Valley.  He caught the wine bug very early at the age of 15 (supervised by his parents of course!) and after high school made his way to Cal Poly San Luis Obispo's Wine and Viticulture program.  In 2011 Chuck moved to the Napa Valley to work for Phillip Titus at Chappellet and has since moved onto winemaker posts at William Harrison and various smaller wine brands.  Chuck's family and he started McKahn Family Cellars in 2014 where he was fortunate enough to craft Rhone varietal wines, a personal passion of Chuck's. Chuck and his wife Brittany live in Napa and their favorite hobby is drinking Champagne.

Let’s dive into his wine story!

[00:01 – 10:11] Opening Segment

• Chuck shares his wine origin story
• Choosing Cal Poly because of its proximity to the beach, studying wine, and identifying his wine career path

[10:12 – 16:49] McKahn Family Cellar’s Humble Beginnings

• Chuck’s Biggest Takeaway from Chappellet
  • Know what you’re doing and know what you don’t know in a vineyard
  • Blending Must-Knows
• Talking about wine more deeply and sharing the knowledge through starting McKahn Family Cellars

[16:50 – 37:06] Building a Family Business while Crafting Rhone Varietals in Napa Valley

• Wine Evolutions at McKahn Family Cellars
• A Unique Charcuterie Aroma in Chuck’s Rhône WineVarieties
• The biggest challenge is because they are Rhône WineVarieties!
• Chuck talks about their wines

[37:07 – 42:59] Closing Segment

• Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at [email protected]with the subject: Wine Business Bootcamp
• Favorite Wine
  • Sparkling wine
• Favorite go-to pairing
  • Desert wine and something salty
  • Sparkling wine and oysters
• Wine Resource
  • The Wine Bible
  • The Story of Wine

Connect with Chuck

Instagram: @mckahnfamilycellars, @chuck.mckahn.wine

Website: mckahnfamilycellars.com

Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at [email protected]. You can also check out my website at ​www.​klevywineco.com.

TELL US WHAT YOU THINK! LEAVE A REVIEW + help us get the word out there! Share this podcast to someone who wants to join the wine conversations. Go ahead and take a screenshot, share this to your stories, and tag me on Instagram!

JOIN THE CLUB through this link and handpick wines every month, from up and coming wineries, winemaker owned brands and wineries with unique stories while supporting those wineries directly. You can also join our Facebook Group to connect with other wine lovers, get special tips and tricks, and take your wine knowledge to a whole new level.

Tweetable Quotes:

“Knowing what you’re doing and knowing what you don’t know in a vineyard are so important.”  - Chuck McKahn

“It takes time to be successful in the wine industry.”  - Chuck McKahn

Welcome back to another episode of The Everyday Wine Aficionado Podcast, today let me introduce you to Paul Ahvenainen of Korbel Champagne Cellars.

Paul began his career at Korbel Champagne Cellars in 1985, shortly after his graduation from the University of California at Davis with a degree in Enology, and two years of experience working as a distiller for a subsidiary of French Cognac producer Remy Martin. Having gained extensive experience working in Korbel’s laboratory, cellar, grower relations, and as an Assistant Winemaker, as well as teaching wine chemistry at Sonoma State University, Paul was promoted to the position of Winemaker prior to the 1996 harvest.

He has been essential to the growth, production and consistent quality that has earned Korbel recognition and numerous gold medals throughout the years. He credits his successful tenure to having the opportunity of working with a talented, creative, and quality-oriented team, all working together to produce the winery’s great products. 

Let’s dive into his wine story!

[00:01 – 07:41] Opening Segment

• I introduce our guest for this episode
• The cool parts of the wine industry that caught Paul’s interest
• What Not to Do in the Wine Industry
• Brandy is just distilled wine

[07:42 – 16:41] Korbel Champagne Cellars

• Korbel was not really about wine
• Paul tells the story of Korbel
• Korbel’s struggles with their first wines

[16:42 – 35:15] The California Fruit, Korbel Wines

• The Champagne Wine Market
• Korbel changes every time for the better
• High Quality that is Affordable: The Wine for All
• The Secret to Korbel’s wines and champagnes

[35:16 – 40:18] Closing Segment

• Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at [email protected]with the subject: Wine Business Bootcamp
• Paul plays the Tasting Round

Connect with Paul at https://www.korbel.com

Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at [email protected]. You can also check out my website at ​www.​klevywineco.com.

TELL US WHAT YOU THINK! LEAVE A REVIEW + help us get the word out there! Share this podcast to someone who wants to join the wine conversations. Go ahead and take a screenshot, share this to your stories, and tag me on Instagram!

JOIN THE CLUB through this link and handpick wines every month, from up and coming wineries, winemaker owned brands and wineries with unique stories while supporting those wineries directly. You can also join our Facebook Group to connect with other wine lovers, get special tips and tricks, and take your wine knowledge to a whole new level.

Tweetable Quotes:

“Wine is agriculture.”  - Paul Ahvenainen

Mike Veseth (pronounced VEE-seth) is editor of The Wine Economist newsletter (WineEconomist.com) and author of more than a dozen books including Wine Wars (2011),  Around the World in Eighty Wines (2018) and Wine Wars II: The Global Battle for the Soul of Wine (2022). He is a sought-after speaker at wine industry meetings both in the United States and around the world.  His writings on wine and globalization have been widely praised.

In this episode, let’s get nerdy and talk about micro and macroeconomics in wine!  

[00:01 – 07:18] Opening Segment

• I introduce our guest for this episode
• Wine comes from places and has stories!
• How Mike became a wine economist

[07:19 – 16:36] The Professor and the Blogger  

• Mike Veseth versus Michael Veseth
• What’s in Mike’s blog?
• Writing Wine Wars in 2011
• Leaving a mark through The Wine Triple Crisis

[16:37 – 22:53] The Wine Triple Crisis

• The Environmental Crisis
• The Economic Crisis
• The Wine Identity Crisis

[22:54 – 29:57] How Wineries in the 21st Century Stay on Top of Wine Economics

• Listen to the podcast
• Follow the literature in the wine industry
• Go to com
• Read The Wine Economist Blog

[29:58 - 34:40] Closing Segment

• Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at [email protected]with the subject: Wine Business Bootcamp
• Favorite Wine
  • Riesling and Pinot
  • Portugal Red Blend
• Favorite go-to pairing
  • Riesling and cheeses
• Wine Resource
  • Contacts List

Connect with Mike TheWineEconomist.com and don’t forget to grab your very own Wine Wars II!

Twitter, Instagram, and Linkedin: @MikeVeseth

Facebook: @TheWineEconomist and @MikeVeseth

Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at [email protected]. You can also check   out my website at ​www.​klevywineco.com.

TELL US WHAT YOU THINK! LEAVE A REVIEW + help us get the word out there! Share this podcast to someone who wants to join the wine conversations. Go ahead and take a screenshot, share this to your stories, and tag me on Instagram!

JOIN THE CLUB through this link and handpick wines every month, from up and coming wineries, winemaker owned brands and wineries with unique stories while supporting those wineries directly. You can also join our Facebook Group to connect with other wine lovers, get special tips and tricks, and take your wine knowledge to a whole new level.

Tweetable Quotes:

“Globalization can make a wine, a brand, and a country. But, it can also hurt you and destroy you. It works both ways.”  - Mike Veseth

“No one has to buy wine at all. No one definitely has to buy your wine. There are so many other choices so you need to give people the reason. You have to create the opportunity.”  - Mike Veseth

Welcome back to another episode of The Everyday Wine Aficionado Podcast, today let me introduce to you, Simone Popov.

Simone Popov is a fascinating wine enthusiast who had an unconventional path into the wine industry. After working in various hospitality roles, Simone decided to pursue a wine business-specific MBA from Sonoma State.  You definitely don’t want to miss out on Simone's fascinating story and his educational path that reflects his love for wine. Let’s dive into his wine story!

[00:01 – 06:47] Opening Segment

• Simone is on his first podcast!
• Simone shares his unconventional path to wine
• Barrel Tasting by the Wine Road in the Sonoma County Wine Association

[06:48- 20:17] Wine MBA and WSET Diploma

• Simone talks about his experience studying at Sonoma state
• The beautiful and nitty-gritty side of wine
• Why wine stories are not sold well
• Check out Simone’s blog, The [Wine] Dispatch
• Simone’s wine jobs after getting an education

[20:18 – 33:31] A Wine Education Recipe for Success

• Tasting Rooms and Hospitality Flips
• Simone’s Biggest Struggle and Failure in His Career
• 2022 Journey to Becoming a Jack of All Trades

[33:32 - 39:52] The Tasting Round

• Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at [email protected] with the subject: Wine Business Bootcamp
• Favorite go-to wine after a long day
  • Something crisp, something bright, something acidic with a lot of lifts
• Favorite Go-to Pairing
  • Champagne and sashimi
• Wine and Vineyard Resources
  • I'll Drink to That! Wine Talk
  • XChateau Wine Podcast

Connect with Simone at https://b2w.wine and LinkedIn

Grab your copy of Seven Days on The Wine Road Memoir

Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at [email protected]. You can also check out my website at ​www.​klevywineco.com.

TELL US WHAT YOU THINK! LEAVE A REVIEW + help us get the word out there! Share this podcast to someone who wants to join the wine conversations. Go ahead and take a screenshot, share this to your stories, and tag me on Instagram!

JOIN THE CLUB through this link and handpick wines every month, from up and coming wineries, winemaker owned brands and wineries with unique stories while supporting those wineries directly. You can also join our Facebook Group to connect with other wine lovers, get special tips and tricks, and take your wine knowledge to a whole new level.

Tweetable Quotes:

“I want to be able to convey a fun and interesting story that revolves around wine and really be able to bring people into the world of wine and wine culture” - Simone Popov

Welcome back to another episode of The Everyday Wine Aficionado Podcast, today let me introduce you, Montana Rae.

Montana founded The Wine Ship to bring educational, engaging, and entertaining experiences to wine lovers in Colorado and beyond. She began her career in wine behind the bar and transitioned into distribution for ten years. Now, she's back to connecting with consumers through events, classes, and a brand new wine club!Let’s dive into her wine story!

[00:01 - 08:42] Opening Segment 

• Montana shares where her love for wine started 
• From a sales rep to a Director of Marketing

[12:42 - 17:17] The Wine Ship: A Creative and Interactive Way to Learn About Wine

• What the Wine Ship is all about
• • a hybrid between entertainment and education
• How Montana stays on top of everything
• • create a system and structure for easier task delegation

[17:19 - 22:52]  How to Improve Your Wine Knowledge

• Montana’s wine style: Sustainable growing
• Find out one’s wine preference based on what they eat
• Get a deeper understanding of wines through education and exposure

[22:53 - 34:08] A Systematic Way to Grow

• Her biggest challenge as a business owner
• • Finding balance
  • Moving at a faster pace
• Montana's advice to individuals looking to make a name for themselves in the bottle or distribution industry
• Have a plan then work on the plan
• • Have a marketing calendar
  • Have a program that allows conversation around your brand
• What the trends are in 2022
• • Less brand loyalty
  • A major change in the three-tier system operation

[34:09 - 36:34] The Tasting Round

• Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at [email protected] with the subject: Wine Business Bootcamp
• Favorite go-to wine after a long day  
• • Beaujolais
• Favorite Go-to Pairing
• • Champagne and potato chips
• Wine and Vineyard Resources
• • People

Connect with Montana at  https://www.thewineship.com/club and follow her on @thewineship and @montana.rae.sommelier

Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at [email protected]. You can also check out my website at ​www.​klevywineco.com.

TELL US WHAT YOU THINK! LEAVE A REVIEW + help us get the word out there! Share this podcast to someone who wants to join the wine conversations. Go ahead and take a screenshot, share this to your stories, and tag me on Instagram! 

JOIN THE CLUB through this link and handpick wines every month, from up and coming wineries, winemaker owned brands and wineries with unique stories while supporting those wineries directly. You can also join our Facebook Group to connect with other wine lovers, get special tips and tricks, and take your wine knowledge to a whole new level.

Tweetable Quotes:

“I think some people will get hung up on having to have to get the brick and mortar before you you start the business or you know, they think they have in their mind. It has to be this but there are just so many ways to you just gotta start iterating start going and start doing something. And everything else will kind of fall into place.” - Kris Levy

“You can change your whole relationship with wine” - Montana Rae“I think for a lot of folks, they don't really know as much of what's out there simply because people like me and you, we taste a lot more wine than the average consumer because we're in the business. So that's another part of it is like exposure to the stuff.” - Montana Rae

Welcome back to another episode of The Everyday Wine Aficionado Podcast, today let me introduce you to Ben Mesa, a headhunter that loves great wine! 

Let’s dive into his wine story!

[00:01 - ] Opening Segment

• I introduce our guest for this episode
• Ben Mesa comes on the show as a consumer!
• How Ben got started with wine
• The Good, the Bad, and the Ugly in Wine Regions
• Virginia is on the map!

[08:23 - 18:20] Bordeaux is Every Wine Lover's Dream

• Ben's Wine Travels
• A Champagne-filled France Trip
• How Ben fell in love with Bordeaux
• The Culture and Atmosphere of Bordeaux

[18:21 - 29:59] Wine Investing Know-Hows

• Have the conversation with the winemaker
• Wine as an investment
• Wine storage matters
• Protips for Wine Investors

[30:00 - 36:55] Closing Segment

• Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at [email protected] with the subject: Wine Business Bootcamp.
• Favorite Wine
• Bordeaux
• Favorite Go-To Pairing
• Red wine and steak
• Wine Resource
• Instagram
• Talking with sommeliers

Connect with Ben

Instagram

LinkedIn

Twitter

The Elite Recruiter Podcast

Decentralized Careers Podcast

Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at [email protected]. You can also check out my website at ​www.​klevywineco.com.

TELL US WHAT YOU THINK! LEAVE A REVIEW + help us get the word out there! Share this podcast to someone who wants to join the wine conversations. Go ahead and take a screenshot, share this to your stories, and tag me on Instagram!

JOIN THE CLUB through this link and handpick wines every month, from up and coming wineries, winemaker owned brands and wineries with unique stories while supporting those wineries directly. You can also join our Facebook Group to connect with other wine lovers, get special tips and tricks, and take your wine knowledge to a whole new level.

Tweetable Quotes:

“One of the things that I like to try to do is like, figure out what grape grows really good in that region. And that one grape is a good test that by the winemaker so perfect” - Ben Mesa

"Good quality wine from a good quality winemaker is an investment.” - Ben Mesa

"Walk away from a bad light and go learn a story about a bottle of wine." - Ben Mesa

Adrian Tamblin is the CEO and Co-Founder of Wine Routes, a Sonoma County-based company focused on delivering highly integrated modern solutions for the wine industry. In this role, he is committed to bringing technology, engagement, discovery, and wine lovers together. His insatiable love of wine, travel, and adventure, coupled with his entrepreneurial background lead him to assemble a team of developers and content producers to help wineries better connect with consumers. 

Prior to committing full time to Wine Routes, Adrian spent 10 years as Director of Operations and Partner at Directoryofschools.com, a leading online portal that matched students with education programs suiting their interests at over 1,600 universities throughout the United States. His innate understanding of matching students with schools helped him conceptualize Wine Routes’ core service – helping users curate personalized experiences based on a winery’s wines, reviews and amenities.

[00:01 - 05:00] Opening Segment

• Adrian brings technology, engagement, discovery and wine lovers together
• Adrian introduces his company, Wine Routes
• Wine Routes: A Database for Consumers and Wineries

[05:01 - 16:34] Wine Road: A Directory of Sonoma County's Direct Consumer Producers

• Bridging the gap between consumers and wineries
• How cyclists discover the different wineries in Sonoma
• Standardizing Winery Websites
• Experience wine tours via appointment
• Google Analytics for Wineries: Insightful tools to increase traffic
• Wine industry gets a game-changer through QR codes

[16:35 - 28:10] Planning Your Perfect Visit to Wine Country

• A dynamic website that allows you to sell wine without being present at an event
• How to Plan the Perfect Wine Trip
• Why wineries are promoting education over tours
• How Adrian and his team powered through COVID for his business

[28:11 - 32:26] The Tasting Round

• Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at [email protected] with the subject: Wine Business Bootcamp
• Favorite go-to wine after a long day 
• Pinot Noir
• Favorite Go-to Pairing
• Polenta and Chardonnay
• Wine and Vineyard Resources
• The Wine Bible
• The Barefoot Spirit
• Cork Dork
• Odyssey Wine Academy

Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at [email protected]. You can also check out my website at ​www.​klevywineco.com.

TELL US WHAT YOU THINK! LEAVE A REVIEW + help us get the word out there! Share this podcast to someone who wants to join the wine conversations. Go ahead and take a screenshot, share this to your stories, and tag me on Instagram! 

JOIN THE CLUB through this link and handpick wines every month, from up-and-coming wineries, winemaker-owned brands, and wineries with unique stories while supporting those wineries directly. You can also join our Facebook Group to connect with other wine lovers, get special tips and tricks, and take your wine knowledge to a whole new level.

Tweetable Quotes:

"To plan a good itinerary, don't overdo it." - Adrian Tamblin