Today let me introduce you to Rebecca Gilbert of CRŪ Winery and Jason Smith of Valley Farm Management.
Rebecca Gilbert is CRŪ Winery’s Marketing Director. Rebecca has been living, working and playing in wine country for the past 15 years. Attending college in Sonoma County, she quickly fell in love with the area and pursued a career in wine marketing. She started her wine career at Jackson Family wines and during her tenure worked on their portfolio of luxury brands including Stonestreet, Matanzas Creek, and La Crema before spending time at Rodney Strong as Brand Manager and Senior Brand Manager at The Family Coppola.
Valley Farm Management president and CEO, Jason, is the second-generation grape grower in the Smith family. Like any son who loves to go to work with his dad, Jason grew up on the farm and was always excited to help. He did just about every job in the vineyard – from pulling weeds and fixing trellises, to driving tractors and changing oil. Over the years, besides realizing a true passion for sustainable vineyard farming, Jason developed into a visionary businessman and natural leader.
Let’s dive into their wine story!
[00:01 - 14:00] Opening Segment
- I introduce our guests for this episode
- Rebecca and Jason share their CRŪ Winery story
- A quick history class about Monterey County with Jason
- How Rebecca and Jason got into wine and winemaking
[14:01 - 24:14] Wine: Paradoxically Romantic
- What makes wine paradoxical and romantic
- CRŪ is deeply rooted in friends and family and offers great opportunities, even the underrepresented
- Jason tackles the relationship between vineyards and wineries
[24:15 - 38:41] Climbing to New Heights of Pinot Noir
- A Year at the Vineyard and Winery
- Rebecca talks about wine algorithms
- Flavor profiles out of your wine glasses
- You’ve got 2 choices: Drink the wine now or let it age more
- What are clones and how do we use them?
[38:42 - 45:24] Closing Segment
- Favorite Wine
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- Favorite Go-to Pairing
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- Like Snack Charcuterie and Pinot Noir
- Albarino and goat cheese
- Pinot Noir and ribeye steak
- Wine and Vineyard Resources
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- Wine Folly
- Santa Lucia Highlands
Connect with Rebecca through Instagram, Facebook, and CRŪ Winery
Reach Jason through Valley Farm Management
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Tweetable Quotes:
“One of the great things about St. Lucia is that you can drink the wine, but you can also hold on to it for a few years because just going to get even better.” - Rebecca Gilbert
“That's the beauty of wine. Every vintage is going to be different at the same time you're making something for a consumer that's expecting something unique.” - Jason Smith
“With us solely grape growers, our success is when the wineries are successful.”