Why would someone who requested to be on your email list, maybe even paid to be on your mailing list, still report it as spam? Example: We have a customer who sends email out on behalf of a very large, very well known institution in the financial investment world.  This company sends out millions of pieces of email a day, under several different titles, to several different mailing lists. All of these mailing lists are confirmed opt-in. Some of these mailings lists are paid mailing lists, by which we mean that the users paid to receive these emails.  And yet even though the users paid to receive these mailings, they get reported as spam! Now, why would someone not only ask to receive a mailing, but pay for it, and then still hit “this is spam” on it when they receive it? That's what we discuss in this episode. 

Prefer to read it?  You can read it here: https://www.isipp.com/blog/why-people-who-pay-to-receive-your-mailings-still-report-them-as-spam/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

There’s a reason that email hygiene services are so popular: following regular email list hygiene best practices not only keeps email deliverability from tanking, but will also boost your list’s performance to the moon! Regular mailing list maintenance gives you amazing open and click-through rates, and not just because you’ve removed the dead wood. So many email senders who know that they should follow email hygiene best practices often just can’t bring themselves to abandon inactive subscribers. However, once you realize just how incredibly responsive a leaner, meaner list can be you’ll not only want to perform mail hygiene maintenance regularly, you’ll actually look forward to it, because it’s the secret sauce that will keep you ahead of your competition. We call this secret sauce “compounded deliverability”.

Prefer to read it?  You can read it here!

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Tim Cook’s remarks at the 2021 WWD, leading up to the unveiling of the new Mail Privacy Protection and Hide My Email features threw email marketers into a tizzy.  And ever since that bell was rung, which can’t be unrung, we have received a lot of frantic messages and emails desperate to know how Mail Privacy Protection and Hide My Email features are going to impact email marketing. Here’s why we think that you don’t need to worry about them too much, most specifically as they relate to tracking open rates.

Prefer to read it?  You can do that here! 

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Did you know that your mailing list's MR is way more important than LS (List Size), open rate, or even CTR?  In fact, MR is one of the most important, if not the most important, metric of all, and yet it is often the most overlooked metric! Not familiar with 'MR'?  You will be after you listen to this episode!

Prefer to read it? You can do that here!

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

“Why is my email going to the junk folder?” and “Why is the email I send ending up in the spam folder?” are questions that we get all the time. The thing is, for most people email deliverability is a distant land, where we speak a foreign language. So here is a plain English explanation of one of the reasons that your email may be going to the spam folder. (‘Deliverability’ refers to making sure that the email you send lands in the inbox, and, when it is ending up in the spam folder (or not being delivered at all), what is going on, and how to fix it.)

Prefer to read it? You can do that here: https://www.isipp.com/blog/staying-out-of-the-spam-folder-101-are-people-reading-your-email/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Conventional wisdom says that personalizing your email marketing subject lines, such as putting someone’s first name in the subject line using tags or other automations, increases the open rate for that email marketing.  We explain why conventional wisdom is often wrong, and back it up with data from a survey.  

Prefer to read it? You can do that here!

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Whither goest Mailchimp? Often an email company being acquired leads to abuse handling and opt-in standards declining, and so to an associated decline in reputation and deliverability. So first, let us say this right up front: we ❤️ Mailchimp. And so we have mixed feelings about the upcoming Intuit takeover of Mailchimp. On the one hand, it’s always nice, as a company, when you are recognized for the value you add, and when you are courted and betrothed. On the other hand, generally speaking, when an email company gets acquired, their abuse handling and their standards regarding to what best practices new customers must adhere generally tank (leading to that decline in their reputation with inbox providers (and deservedly so) and sometime even leading to blacklistings (ditto)).  Listen to our thoughts on the Intuit acquisition of MailChimp.

Prefer to read it? You can do that here!

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

This is our welcome message!  Welcome! We're really glad that you are here! The Everything Email Marketing audio blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company, since 2003!]  An audio blogcast is just like an audio book; just as some people prefer to listen to books, rather than to read them, some people prefer to listen to blog posts, articles, and other updates.  So here we are!  So grab your favorite beverage, pull up a chair, and give a listen!