If you want to improve email deliverability it’s important not to neglect how your email looks, including the formatting! We’ve talked more than once here about how not just your content, but even the formatting of your content, can make a big difference to your email deliverability. It can either improve email deliverability, or it can hinder it. It’s something on which we cannot put too fine a point, as some people just don’t get it, others don’t believe it, and still others feel that it shouldn’t matter, gosh darnnit, especially if their list building practices are kosher and their users really want their email.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/looks-really-do-matter-if-youre-email/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

ISPs are allowed to bounce your email for any reason, or even no reason at all. We’ve touched on this briefly before, but we think that it’s time to make it crystal clear: ISPs do not have to accept and deliver your email. Or any email. Including, yes, again, YOUR email. Even if your email is double confirmed opt-in with a cherry on top, an ISP is under no obligation to accept or deliver your email.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/isps-do-not-have-to-accept-your-email-even-if-it-isnt-spam/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Including attachments in email without first communicating to the recipient that you will be doing so can really get your email into trouble. This is true for all types of email, including transactional email, one to one email, email marketing, and other bulk email.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/why-you-shouldnt-include-attachments-in-email-without-asking-first/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

The title of this article, “Not all double- or confirmed opt-in requires a confirmation email” may seem at first like an oxymoron. But it’s not.

At its most basic, double or confirmed opt-in means that after someone requests to be put on your mailing list, you check with them and essentially ask “are you sure? Did you really mean to subscribe to this mailing list? Do I really have your permission to add your email address to my list?”

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/not-all-double-or-confirmed-opt-in-requires-a-confirmation-email/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

It’s important not to confuse email marketing best practices, and email best practices in general, with email “common practices”.

Prefer to read it instead of listen to it?  You can do that here: https://www.isipp.com/blog/best-practices-not-to-be-confused-with-common-practices/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

It’s always nice when an independent third-party study substantiates what we’ve been saying all along. In this case, a study by Harris Interactive on behalf of Merkle (the database marketing people) has found that between 73 to 75% of people hit “unsubscribe” because either they feel that they are getting email from you too often, or that it is not relevant, or both.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/study-finds-that-75-of-unsubscribes-due-to-frequency-and-relevancy-issues/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

What is the ROI for COI (the return on investment for confirmed opt-in)? Many email senders are reluctant to move existing lists to a confirmed opt-in (sometimes called “double opt-in”) model for fear of losing many of their existing users, and reducing the size of their mailing lists. When called upon to confirm or reconfirm a mailing list – say, for example, when moving their mailing list to a new email service provider (ESP) – they balk, and will even go to a second tier ESP that doesn’t require reconfirmation.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/theroiforcoi/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Here are the answers to the two most common questions we get about the law which allows you stop spam text messages being sent by an SMS spammer by making the SMS spammer pay you. This is your right under Federal law, specifically the TCPA (TCPA stands for the Telephone Consumer Protection Act). SMS marketing has become the darling of the marketing community, but if you haven’t consented to receive their marketing text messages, and if your mobile number is on the Federal Do Not Call list, they are violating Federal law (the TCPA).

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/tcpa-applies-to-text-message-spam-and-political-spam/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Political campaign email would get a free pass to your inbox, and not be allowed to be run through spam filters, if new legislation introduced by Republicans in both the U.S. House and Senate is passed. Named the Political BIAS Emails Act of 2022 (BIAS is short for “Bias In Algorithm Sorting”), a/k/a HR 8160 and SB 4409, the new law would require that email receiving systems such as Gmail, Outlook, Yahoo, and all the others, deliver political campaign email directly to your inbox, and they would be expressly forbidden to run it through their spam filters at all.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/do-you-want-political-email-to-bypass-spam-filters-and-go-directly-to-your-inbox-congress-does-heres-what-to-do/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Google has asked the Federal Election Commission to weigh in on Google's plan to let political email, and specifically political campaign email, bypass all spam filtering and be delivered directly to the inbox of Google's Gmail users.  Email law & policy attorney and ISIPP Get to the Inbox CEO Anne P. Mitchell is interviewed by California radio station KSRO's Michelle Masques and Larry Olson.

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com