Email address confirmation messages are those messages that email senders who use best practices send to people who sign up for their mailing lists. The purpose of the email confirmation message is to confirm that the person actually wants to be on, and consents to being put on, your mailing list before they get added to the mailing list. The problem is, some email senders see confirmation messages as a place to slip in a little advertising.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/email-confirmation-messages-are-not-the-place-for-advertising/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

The best spam email blocker is not getting spammed in the first place. Here’s how to prevent spam email (or at least reduce the amount of spam you are getting) by removing your personal information from the Internet. You may already know this, but here in the United States, where the privacy laws are so lax, it’s perfectly legal for a company to scrape all of your contact information and then sell access to it. ZoomInfo, Spokeo, Crunchbase, Apollo.io, and RocketReach all do this, as do many others. And removing your data from those databases can help to reduce the amount of spam email that you receive. We’re going to tell you how to remove yourself from these top 4 sites, and then we’re going to tell you about a service that will remove you from all the sites (more than 500 of them), if you want to go in that direction.

Prefer to read it instead of listen to it?  Do that here: https://www.theinternetpatrol.com/remove-personal-information-from-the-internet/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Google’s Gmail Verified Sender Pilot Program for political campaigns is up and running, and political campaigns can now apply to be part of Google’s program which allows certified and verified political campaign email to bypass the spam filter and be delivered directly to Gmail users’ inboxes, but only once unless the user doesn’t click on the big red “I don’t want this” message that will accompany it.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/gmail-verified-sender-pilot-program-for-political-campaigns-opens-for-business/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Do you have any idea what your open rates are for your mailings? If your answer is “no”, well, you should, and we’re going to tell you why. If your answer is “what’s an open rate?”, then, well, you probably have bigger problems than just not knowing what an open rate is, let alone what yours are. Either way, you could be (in fact likely are) having serious email deliverability problems, and not even know it. (And yes, you still need to monitor your open rates even after iOS 15.)

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/why-open-rates-are-important/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

After iOS 15 email marketing was changed forever, and email open rates are no longer important, right? Wrong. Since the moment that iOS 15 was a gleam in Tim Cook’s eye, self-styled email marketing experts began advising that you could start ignoring open rates because, and we quote, “they are no longer accurate” and “they are artificially inflated by iOS 15.” To paraphrase a beloved children’s story, this is terrible, horrible, no good, very bad advice.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/email-open-rates-are-still-important-after-ios-15/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Are you doing email delivery monitoring? We sure hope so, because inbox delivery monitoring is one of two critical ways to keep your finger on the pulse of your email campaigns (the other is tracking your open rates and click-through rates, which is another discussion for another day).

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/all-about-email-delivery-monitoring/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

SMS marketing, also known as mobile marketing or text message marketing, is really popular, and so we get a lot of questions about SMS marketing best practices and SMS marketing law. These are really important questions, because the laws around SMS marketing are very strict, and very clear, and allow someone that you message to sue you directly. This is also why you have to be really careful when selecting SMS marketing platforms and SMS marketing services, and why you have to be sure you are working with an SMS marketing service that helps you adhere to the law.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/best-sms-marketing-service-with-best-sms-marketing-practices/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Confused about what is an email whitelist, what is email whitelisting, what is email certification, and how to get whitelisted or certified?  Email marketers and businesses spend time, energy, and money creating great email content and campaigns to inform customers and subscribers about products, services, and other information. This is a valuable way to connect with customers and subscribers when done right. But how many of those emails that you are sending are actually being delivered to the inbox, and how many are going to the spam folder where they are never seen? If you’re concerned about this (and you should be), it’s a good ideal to tell your email recipients to add you to their personal whitelist.  But it’s an even better idea to get yourself whitelisted on system-wide whitelists, and to get yourself certified.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/what-is-an-email-whitelist/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

If you are asking “What is SPF?” or “What is DKIM?” or “What is DMARC”, or generally “What is email authentication” and “Why do I need it”, well, you are far from alone. There is a lot of confusion around email authentication, so here is a plain English, simple explanation of what each email authentication is, and what it does.

First, SPF stands for Sender Policy Framework, DKIM stands for DomainKeys Identified Mail, and DMARC stands for Domain-based Message Authentication, Reporting and Conformance. But, in the immortal words of the movie Airplane, that’s not important right now. What is important is that you understand how these things work.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/email-authentication-and-why-its-important-explained-in-simple-terms/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

People spend a lot of time worrying about how to keep their email from going to the Gmail promotions folder (technically the Gmail promotions tab), and how to get their Gmail promotions to the inbox. So what we are about to tell you may surprise you: Google and Gmail actually think that they are doing you a favor by putting your email in the Promotions tab and, similarly, they think that they are doing their users (the people you are sending your email to) a favor by putting your email in the promotions tab.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/how-to-stay-out-of-the-gmail-promo-tab-and-why-it-may-not-matter-as-much-as-you-think/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com