Improving email deliverability rates is both an art and a science, and to really get results you need to have some expertise in both. And of course, that’s one of the reasons that many companies pay someone to do it for them, be it an in-house email deliverability expert, an outside company such as ours, or a combination of both. But there are some fairly simple things that you can do on your own to help monitor and improve email deliverability, no experience needed! Here are three things that you can do that can make a big difference to your email deliverability rate, and all they will cost you is your time.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/three-things-you-can-do-for-free-to-boost-your-deliverability/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

If you are already using Google’s Gmail Postmaster Tools, guess what! You can share your Google Postmaster Tools data with others! (If you aren’t already signed up for Gmail Postmaster Tools, see our tutorial on how to sign up for Google’s Gmail Postmaster Tools.) There are any number of reasons that you might want to give someone else access to your data; here at SuretyMail we use it to review our customers’ inboxing versus spam-foldering at Gmail so that we can help them fix anything that may be causing them to not achieve the best inboxing possible.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/how-to-share-your-gmail-postmaster-tools-information-with-somebody-else/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

While Google’s Gmail Feedback Loop (Gmail FBL) is intended primarily for high volume senders and ESPs, Google offers their Google Postmaster Tools (PMT) to everyone. Here are how to sign up for Google Postmaster Tools and the Gmail Feedback Loop.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/how-to-sign-up-for-google-gmail-postmaster-tools/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

If you are in business online you must have an email retention policy (ERP), and your email archive must follow it (email archive meaning the storage of your email). If you either send or receive email in the course of business (and you probably do if you’re reading this) then it’s imperative to have a written email retention policy, which includes your email archiving policy. And at least as important, you need to follow it religiously.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/why-you-need-an-email-retention-and-archiving-policy-and-what-it-should-be/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

We all know that email delivery problems are costly, and can damage your email reputation. But sometimes email deliverability issues can actually create dangerous situations. As more and more people rely on email for delivery of vital information, and less on the post office and phone calls, this is is something about which everyone, and services and agencies in particular, need to be aware.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/when-email-deliverability-issues-turn-dangerous/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Here’s one of those things that impacts email deliverability which can be so subtle, and yet so critical. It can bite you in the back without your realizing it, and then six months later you wonder why you have gangrene in your knees; it can be that difficult to connect the dots. That is until someone points it out to you, and then you have that forehead-slapping moment: of course! And that thing is that setting and meeting subscriber expectations will have a direct and demonstrable impact on your email deliverability (not to mention your email’s effectiveness).

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/why-setting-and-meeting-subscriber-expectations-is-critical-to-email-deliverability/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Email cadence and how you schedule email to be sent is of crucial importance to both your email ROI and your email deliverability! Yet in all of the focus that email marketers, newsletter publishers, and other volume email senders put on tweaking their content, format, and other aspects of their email to help maximize deliverability and ROI, they often overlook the scheduling of their mailings, by which we mean when they send their mailings, and how often they send them. Yet this can have a seriously negative impact on your deliverability! Here then, are the top 5 mistakes that email senders make in their email cadence.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/the-top-5-mistakes-email-senders-make-in-scheduling-their-mailings/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Recommend a Friend email, Refer a Friend, Tell a Friend (TAF), Share with a Friend, Forward to a Friend requests, whatever you want to call them, they can negatively impact your email deliverability and online reputation. Generally Tell a Friend links or words encouraging people to Refer a Friend or to share your email with a friend don’t really generate much quality traffic, but they sure can bring deliverability trouble. In fact, there are a couple of different ways that exhorting your readers to “tell a friend” can cause you problems.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/tell-a-friend-schemes-are-not-a-friend-to-your-email-deliverability/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Exactly what is a CAN-SPAM physical address? The CAN-SPAM Act, which is the U.S.’ Federal email marketing law, requires that you include your physical mailing address in each and every bulk mailing, such as an email newsletter, email marketing, or other email to a mailing list. For some reason this requirement confuses people – maybe because it’s so straight-forward, and people are used to complex, convoluted, and contradictory (the Three Cs of legislative drafting) language when it comes to the law. So what exactly does this mean in the context of CAN-SPAM?

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/do-i-have-to-put-my-real-physical-address-in-my-emails-to-be-can-spam-compliant-can-i-use-a-po-box/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Wondering how to report text message spam?

Even better, get that SMS spammer to settle with you for good money, no lawyer needed!

It's true.  Just the very threat of having you report their SMS spam will make them cough up the money rather than rick a court ordering them to pay much more.

That's because under Federal law you can collect up to $1500 for every single message that they send you!

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com