Many email senders rage against the machine – the spam filtering machine, that is, and specifically spam filters for email. And it’s easy to understand why: legitimate email getting caught and misidentified as spam, also known as false positives, can play all sorts of havoc for an email sender. But consider this: what would the email world look like if the email receivers (ISPs and inbox providers) didn’t use spam filters?

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/why-spam-filters-are-your-friends/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

We’ve talked before about things that can artificially suppress open rates, and the dangers inherent in not being aware of the issues. And of course we’ve talked about the importance of continuing to monitor your open rates, even after iOS 15, because hey, the inbox providers continue to monitor them. Now we’re going to share with you a real-life story about how a business gave a loyal subscriber the boot because that subscriber was reading email without loading images, and so the business assumed they were inactive. Don’t make this mistake.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/loyal-subscriber-dropped-for-failing-to-view-images/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Every once in a while a sender comes to us with a sense of entitlement, or even righteous indignation, about how this inbox provider or that ISP should, or must, or even has to, accept their email. Whether because it’s “requested” or opt-in or because it “complies with CAN-SPAM”, the sender gets all in our face about how a given ISP has a responsibility, and a duty, and an obligation to accept their email. Sometimes they even rant that it’s required by {CAN-SPAM| tort law | the 1st Amendment | insert your favorite rant here}.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/having-a-sense-of-entitlement-will-not-help-your-email-get-delivered/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

We’re always thinking about ways that we can boost our customers’ deliverability and email reputation to previously unheard of heights. And, as we’ve mentioned recently, open rates are still important, not withstanding what some might say. That’s because ISPs and inbox providers still look at your open rates to see if people are really interested in receiving and reading your email. As ESP MailChimp puts it, “Open and click rates can give you a good idea of how your campaigns are performing with a particular audience. If an open rate is strong, it usually means your subject lines resonate with your audience.”

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/things-that-can-artificially-supress-open-rates/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Getting spam complaints and not knowing who made a particular email spam complaint is really frustrating. We get it. A common complaint that we hear, particularly from email senders who are signed up for feedback loops from ISPs, is “why won’t the ISPs let us know who is complaining and clicking “this is spam” on our email, so that we can unsubscribe them?” This is frustrating for senders who are following all best email marketing practices, including confirmed opt-in, because it means that someone who confirmed their consent to receive the email still complained that it was spam!

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/why-isps-wont-give-you-the-email-addresses-of-people-who-complain-that-your-email-is-spam/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Back in 2009 we had the pleasure of working with journalist Karen Bannen on an article that she was doing about email deliverability for B-to-B Online. Karen interviewed both our CEO Anne Mitchell, and R. Dave Lewis (CMO of Message Systems at the time) for the piece, in which she distilled down to their essence 5 ways to improve your email deliverability.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/5-tips-to-improve-your-email-deliverability-featured-in-btob-online/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

“Am I blacklisted?” “What is a good IP blacklist checker?” “How can I find out if my email is being blocked?” These are common, frustrating, and perplexing questions. First, let’s clear up blocklist vs blacklist: these lists are more properly called “blocklists”, not “blacklists”. This is because they are lists which are used to block email spam, not to blacklist people. However we recognize that many people, and even some services, use the more common “blacklist”. (Don’t be common!) Anyways, often people want to determine whether their email server (the computer from which their email is sent) is listed on a blocklist. But how do you find out whether your email is being blocked by a blocklist?

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/am-i-blacklisted/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

It’s really important to understand what is a click-through rate, what is a good click-through rate, and why you need to monitor your own email click-through rate (also expressed as “CTR”). Click-through rate and open rate are the two metrics that are the twin canaries in the coal mine when it comes to email deliverability. When you monitor these two rates, you can be tipped off to deliverability issues that are brewing and nip them in the bud before they become serious problems, such as your email going to the spam folder or being rejected or blocked. (And this is why it is still important to monitor your open rates despite what some others may say.)

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/email-what-is-a-click-through-rate-monitor-yours/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Wondering how to avoid emails going to spam? Here’s a very basic thing to remember: one of the main reasons that people may mistake your email for spam is because, in fact, the content of your email makes your email look like spam. Remember that old saw, that “content is king”? Well, content can also be the joker, where the joke is on you. Because if your content is garish or gaudy, or full of lots of big images and little text, then instead of getting the royal treatment, it may go straight to the spam folder.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/why-people-mistake-your-email-for-spam/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Customer service email response time expectations are such that a lead or customer expects to get an email reply to an email inquiry within minutes or, at worst, a few hours. That means that if you are taking more than a few hours to respond to a customer’s email, and especially to a lead or prospect’s email, you are both tarnishing your company’s reputation, and losing out on business – in fact, you are effectively turning business away. Instead, answer it immediately, or at least as soon as you can, even if it’s just to acknowledge it and say that you will get back to them more fully later.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/when-a-prospect-or-customer-sends-you-email-answer-it/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com