By now everybody knows that business email addresses that go directly to one individual, such as jo********@ex*****.com, are considered personal data (personally identifiable information, or PII) for the purposes of GDPR and, increasingly, email privacy laws in other countries. But what about generic business email addresses, such as in**@ex*****.com, sa***@ex*****.com, or co*****@ex*****.com (also known as ‘role account’ account email addresses)? The conventional wisdom is that those are not considered personal data, and so are fair game to spam add to your mailing list without prior consent. But not always, there’s a catch!

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/gdpr-generic-business-email-addresses/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Users of mass email services such as Gmass, Woodpecker, Lemlist and others, that have been using Gmail’s API to send bulk email that tricked recipients into thinking that they were receiving personal one-to-one emails, have been put on notice today by Google: “Applications that use multiple accounts to abuse Google policies, bypass Gmail account limitation, circumvent filters and spam, or otherwise subvert restrictions are prohibited from accessing Gmail API scopes.”

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/google-gives-gmail-mass-email-services-the-boot/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

As we have always predicted they would, the shortcomings of the CAN-SPAM Act have given rise to new state email opt-in laws and email consent laws, in the form of their new personal data privacy laws. The new Connecticut privacy law, along with new privacy laws in Colorado, Virginia, and Utah, all require consent before you can send targeted advertising to someone whose personal data you have acquired.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/state-email-opt-in-consent-laws/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

One of the many things that we explain to people in our Email Deliverability Handbook is that while you must comply with the CAN-SPAM Act, you shouldn’t say that you comply with the CAN-SPAM Act. This advice may seem counter-intuitive, however here’s why.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/dont-say-you-comply-can-spam-act/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

“Never use a ‘do not reply’ email address” is something that we seem to have been saying for years (because we have). Today we are repeating it, hot on the heels of a real-life example, a retail mini-saga that unfolded for us with a large, well-known online retailer. The saga could have been easily downgraded to a minor glitch, had it not been for the fact that we kept receiving what seemed to be quite urgent, even strident, emails, all from a “do not reply” email address, and with no other way to respond to the email (no alternate email address, no phone number, zip, zero, zilch). It serves as a good reminder that not only can “do not reply” email addresses be incredibly frustrating (especially if some sort of alternate communication option is not provided), but they can also affect your email deliverability, especially when “no reply” email addresses are in fact non-existent email addresses.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/dont-use-do-not-reply-email-address/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

You’d think that by now people would understand that spam complaints impact your deliverability, both to the inbox and, ultimately, even to the inbox provider themselves. Yet we regularly get questions and comments, both in the course of our business day, and in casual conversation, which make clear that there is something that people just aren’t grokking, so here it is, put as plainly and clearly as we can put it: If you get too many spam complaints your email is going to start going to the junk folder and may eventually be blocked.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/spam-complaints-junkfoldered-and-blocked/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

ISP email delivery requirements and ISP whitelist requirements differ from ISP to ISP. In fact one of the most frustrating things for commercial and volume email senders is that different ISPs have different standards for what they require in order to ensure that your email gets delivered.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/isp-whitelist-isp-email-delivery-requirements/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

We are often asked “Why are my emails going to spam?” And while we know, and you may know, that there are obvious missteps to avoid when ensuring that your email is not marked as spam, there are some commonly overlooked practices, or lack thereof, that can still cause a legitimate email to be marked as spam.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/are-your-welcome-messages-helping-you-avoid-spam/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Here’s one way to tell transactional email vs marketing email: have a court slap you for putting what it says is advertising or marketing content in your opt-in confirmation email. This court decision happened inside the EU, however it is also a cautionary tale for anyone in the U.S., or Canada, or really anywhere that has national email marketing laws.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/transactional-email-vs-marketing-email/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

What are email headers? Email headers are that part of your email that contain the date, the subject, the information about who sent the email and to whom it was sent. (See our email headers example below.) Often you will be asked to provide “full headers” to a mailing organization, particularly if you are reporting spam, or a problem with email. That is so that you can help them to identify exactly who sent you the spam, and how they did it. Someone who is skilled at reading headers can usually see through even the most crafty attempt to falsify that information. Here is how to find those headers – it’s easy once you know how!

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/resources/email-headers/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com