Jesse Reed is the managing partner of Order, a Brooklyn-based design office specializing in brand identity systems for a wide range of clients and industries. In addition to Order, he is the co-founder of Standards Manual, an independent publishing imprint, and Standards, a brand guidelines product. In 2021, he launched Order Type Foundry, an extension of the design office that will release commercial fonts from a new generation of type designers. Jesse is originally from Youngstown, Ohio, and graduated from The University of Cincinnati. We sat down with him in our studio to discuss his time at Pentagram, his band Sharkswimmer, why Cincinnati chili is not disgusting and a whole lot more!