Hello EICupcakes!

We have a very special episode this week. Earlier this month we were blessed to do our very first live event at Cheltenham and this is everything we spoke about...

First-up, are we the slop? A Substack essay piqued our interest as it argued outside of AI, our special moments – engagements, pregnancies, grief – have been reduced to someone else's low quality content.

Secondly, are we heading for a post-literate society? Reading rates are down significantly. What do we lose if we lose reading?

Finally, welcome to CougarTok – a new world for 30-somethings dating men in their 20s and *loving* it.

TYSM for listening, love R, O, B xxxxxx

In collaboration with Cue Podcasts.

Victoria Beckham doc

The dawn of the post-literate society

‘He has this crazy passion for me’: The millennial women of CougarTok on their 20-something boyfriends

We Are The Slop

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We’ve talked about age gap relationships on the pod before... but what about wage gap relationships? For this week's extra episode we read this piece by Elle Hunt for The Guardian and asked you all at home if you had ever been in a relationship with a sizeable gap in personal wealth and earnings. As it turned out- many of you had. For some, a daydream turned total nightmare, for others a non-issue solved by communication and compatibility. We discuss the realities of mismatched earnings, the way it presents across gender divides and whether looking for a man in finance is the solution or a potentially very expensive mistake...

Thank you so much for your thoughts, comments and personal stories on this topic. We love love love being In Conversation with you all. Please do give us a follow on your podcast player app and perhaps a lovely review- we want to keep making this podcast with you forever & that helps make that happen!

Catch you Friday,

O,R,B xoxox

Links / Further reading

Utopia For Realists by Rutger Bregman

Are You In A Wage Gap Relationship? by Charley Ross

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Dearest faithful EIC listeners, happy Friday, it's time for a round table discussion to dissect the biggest stories from the week.

The UK’s first ever celebrity Traitors is here, following beloved series across in the US. This cohort include huge figures like Stephen Fry, Claire Balding, Jonathan Ross, Charlotte Church, Alan Carr and Nick Mohammed to name a few. The show, which was recorded earlier this year at Ardross Castle in Scotland, features 19 celebrity contestants competing for a prize of £100,000 for a charity of their choosing. We talk about whether or the beloved show is executing this new famous format.

Next up, sugar daddy finances. We recently read a piece for Bustle by Camille Soheet Pesha called Even The Sugar Daddies Are Feeling The Squeeze: As costs of living climb, high earners who once had money to burn on their sex lives are cutting back.” And in the piece she explores a troubling trend where the men who were once willing and able to splash the cash on sugar babies are now struggling to keep up. Sugar dating, for anyone not aware, is a type of transactional relationship where sugar daddies, typically older and wealthier, would offer gifts and money and a better quality of life to often younger, very beautiful women who offer companionship and intimacy. We discuss our thoughts on the piece.

Lastly, last year we had Brat girl summer, but the season of green might not be over yet, are we potentially having Zack Polanski autumn? The Green party has reached over 110,000 members at the time of recording, for the first time. In England and Wales the party has had over a 55% rise in membership since Polanski took over last month. 

Polanski has had an unconventional path to politics, previously working as an actor, hypnotherapist and mental health counsellor. And yet is proving to be one of the most effective communicators we've seen in a very long time. One of Polanksi’s slogans is ‘Let’s make hope normal again’, is this stratospheric new interest in the Green Party making us feel hopeful?

We hope you enjoy listening, please do leave us a review on Apple Podcasts and a rating on Spotify or wherever you get podcasts, love, O,R,B xx

Ruchira's been loving: Roofman

Beth's been loving: Better Man

Oenone's been loving: Game Of Thrones

The Celebrity Traitors

Even The Sugar Daddies Are Feeling The Squeeze

Green Party over 100k members

Thanks so much to Cue for editing this podcast.

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Happy Hump Day EICrayons!

This week we're diving into the ongoing rehashing of Harry Potter and whether we should all... just give it up. The conversation is based on an article titled 'Harry Potter and the deathly rehash culture', and the upcoming HBO series, audiobooks and fanfics.

Thank you for all of your amazing thoughts and comments. Please give us a follow on your podcast player app and a lovely review.

Catch you on the Friday episode <3 O,R,B xoxox

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Hello content fans! Let's start the day off right with some pop culture convos. How about the explosive new Paul Thomas Anderson film, a much-maligned activist and getting back together with your ex?

First (and with no major spoilers we promise!) One Battle After Another, where Leonardo Di Caprio plays Bob, a washed up revolutionary who has to dust off his go-bag and try to remember his code words to save his teenage daughter (Chase Infiniti) from an unhinged white nationalist (Sean Penn) who is on a clean-up mission. Right Wing pundits are calling for its cancellation while critics are stoking Academy Awards buzz- and we get into the lot.

Up next we talk about Greta Thunberg's recent detainment by Israel and why we think she's been ripe for critique, hate and suppression ever since she picked up her very first protest sign.

And lastly we're asking whether Bennifer are back on, just pals or a secret third thing that we couldn't possibly begin to comprehend?

Oenone's been loving Steve.

Beth's been loving Marina Abramović's Balkan Erotic Epic

Ruchira's been loving nothing because she's been a poorly baby this week :( We miss her wisdom and wit and can't wait to have her back next week!

Thank you so much for listening, as always please do leave us a rating and a review on your podcast player app, love you byeeeee O,R,B xx

Miller's Girl

Global Sumud Flotilla

Dazed - How To Date When They're Your Ex

One Battle After Another Is a Powerhouse of Tenderness and Fury

In collaboration with Cue Podcasts.

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This is an emergency broadcast from the EIC newsroom, on the third of October 2025 Taylor Swift released her twelfth studio album, The Life Of A Show Girl.

Here at EIC headquarters we had been warming to Taylor after a collective indifference, but it seems we may have potentially picked a bad time to enSwifticate ourselves. TLOAS tracks were leaked just before release, and immediately, the drama began.

The album was recorded in Sweden with the producers Max Martin and Shellback, who she made "22," "We Are Never Ever Getting Back Together," "Blank Space," "Style," "Shake It Off," "…Ready For It?" and "Delicate."with, mostly during the European leg of the Eras Tour in 2024.

The album consists of 12 tracks, with one featuring Sabrina Carpenter. It sold 2.7 million copies in traditional album sales — which include physical and digital formats — in its first day in the U.S. That’s according to Luminate, an industry data and analytics company, breaking her previous record for most first week sales with TTPD.

In the now infamous episode of her American Football playing fiance’s podcast, Taylor described the album as “What was going on behind the scenes in my inner life during this tour, which was so exuberant and electric and vibrant. It just comes from like the most infectiously joyful, wild, dramatic place I was in in my life.

“And so that effervescence has come through on this record’ she said ‘that the goal of the album was “melodies that were so infectious that you’re almost angry at it” and also lyrics that “are as vivid, crisp, focused, and completely intentional.”

‘This is the record I’ve been wanting to make for a very long time. Every single song is on this album for hundreds of reasons … It’s just right.” she said.

Controversy started with Actually Romantic, which is rumoured to be about Charli xcx, but that isn’t her only eyebrow raiser. Some are upset at the highly sexualised nature of tracks like ‘wood’, some are critcising her for releasing multiple variants with bonus tracks, or different recordings, to appeal to collectors and boost album sales by counting each variant as a separate purchase; some of the promo videos that used QR codes or other interactive elements were flagged by people online as possibly being made partly with generative AI, which has caused a stir not least because Swift has been vocal about artists needing control of their work and masters, but also because of the awful instance when people made a deepfake of her. However that is unconfirmed.

What is confirmed is that for the first time potentially in Swift’s career, it’s her own fans saying they don’t like the album, or are disappointed.

We try to see the wood from the trees... see what we did there ;)

Thanks so much for all of your takes on this topic, we appreciate you all! O,R,B xx

Pitchfork review

Rolling Stone review

Taylor on Travis podcast

Guardian review

NME review

BBC review

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Hello Content Pups, strap in, seatbelts ON, we're going on a content road trip. This week on the podcast we’re talking about Emma Watson’s Jay Shetty interview (and the subsequent fall out), the way that GLP-1S, have democratised thinness - and what that means for body trends, and perhaps the biggest divorce in recent pop culture history 

It's been a hefty week for celeb and pop culture stories, so yes you’re exactly right, we’re bringing back the EIC headlines; from Nicole Kidman's divorce, to Lola Young's statement and Super Bowl Sunday.

Next up, last Wednesday an interview between podcaster and life coach Jay Shetty and actress Emma Watson was released. At time of recording the video of the interview on YouTube has almost 3 million views and over 6000 comments. It’s the only podcast she’s ever done and her first long form conversation in over five years. They get pretty candid about her recent driving ban for speeding, her complicated relationship to film promotion, sensitivity, fame, if she’ll return to acting, Harry Potter- all sorts. But the part that is hitting the headlines most this week is a part towards the end of the interview where Jay asks her about JK Rowling and the relationship between the two women. We get into it.

And lastly, Christiana Mbakwe Medina for her Substack, Pop Syllabus, writes, ‘Right now, Ozempic and other GLP-1s are rapidly democratizing thinness, making it attainable to whomever can afford it. As a result, the value of thinness as a status symbol is diminishing, and I believe we’re about to enter a significant shift. Be prepared for The Sculpt'. Are we about to enter into a new body trend craze?

Ruchira's been Loving - The Shining

Oenone's been loving - The News Agents, The Rest Is Politics, Ta-Nehisi Coates on Ezra Klein

Beth's been loving - The Housemaid Series, The Girlfriend

Emma Watson Jay Shetty Episode

Uncovering The Truth Of Jay Shetty

Goodbye Thin. Hello Sculpt

How Toned Arms Became a Status Symbol—And an Impossible Standard

Thank you so much for listening, as always please do leave us a rating and a review on your podcast player app, love you byeeeee O,R,B xx

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Happy Wednesday EICollective! This week we're getting high and mighty in a conversation about whether making elitist attitudes unfashionable has actually harmed the culture. As Rachel Aroesti investigated in a recent piece for The Guardian... in an era of AI slop and mid TV, is it time for cultural snobbery to make a comeback? 

With your help we puzzle over issues of misogyny and classism in assigning labels of high and low brow, if phone addictions are making us less interested in good art and whether it's up to us to challenge each other to get more intellectual and curious in what we consume.

As always thank you so much for listening and sending us your thoughts. If you'd like to take part in future episodes just follow us on Instagram @everythingiscontentpod

See you Friday for more! O, R, B x

The Guardian - Is it time for cultural snobbery to make a comeback? 

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Happy EIChicks! It's Friday, which means we're attempting to sail through the sea of Tiktok trends, mass hysteria and major headlines...

This week on the podcast, we’re diving into why parts of TikTok were prepping for an apocalypse this week, America’s dystopian censorship of Jimmy Kimmell and queuing in pubs – should you?

Thank you so much for your love thus far. You can follow us @everythingiscontentpod on IG and the Tok. Also please could you give us a review – we'd be so grateful!

In partnership with Cue Podcasts.

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This week Oenone has been loving Caledonian Road and The Hunger Games. Ruchira has been loving Top Boy: Summerhouse.

Why are TikTok conservatives predicting the rapture this week?

The Rapture Didn’t Happen, And The Internet Is Disappointed

When Did Cancel Culture Become ‘Consequence Culture’?

Trump criticises countries' migration and climate policies in scathing UN speech

Brits Undecided About Queuing At The Bar

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Pop your card into the EIC-ATM and get ready to withdraw some content- because this week we're talking all about the rise of "cute debt" and whether buy-now-pay-later schemes are really targeting the girls.

In a recent piece for The Atlantic, Annie Joy Williams explores how female shoppers are being heavily marketed to by the likes of Klarna and Afterpay, who are drawing on fun, girly aesthetics to sell their services and make debt seem fun, silly and generally NBD!

We share our own experiences and hear from you at home about why so many of us are falling victim to a splash of pink, a celeb endorsement and a cute Y2K moment.

Thank you for all of your messages this week! If you're really in the mood to spoil us, how about a five star rating wherever you're listening right now? Thank you so much! Lots of love,

R, O, B xo

The Atlantic - The Rise of 'Cute Debt'

The Guardian - Where did it all go wrong for Wonga?

Emma Budget App

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