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Taken from the recent episode with Lewis Gadsdon. We talk about what the SDRs of London community are seeing success with in the current market.
We sat down with the Founder at SDRs of London to ask why he first created the group. In this episode, we touch on what the key themes are in the SDR community right now.
From Shabri's recent conversation with Lewis Gadsdon and the trends he is seeing at SDRs of London.
A lot of companies are now only hiring experienced SDRs. What's caused this change and what are the results?
In the recent pod with Owen Richards, we discussed the key issues with the current SDR org. Here's some tips to new SDRs addressing some of these issues.
The SDR teams that are winning in this market are using the phone. As outreach activity increases, we need to break through the noise and the phone is key to that. So why aren't more reps using the phone?
The SDR role is hard. I’ve said it so many times. It’s a role that constantly has to adapt to the changing environment.
That being said, some key issues need to be addressed. Owen Richards, Founder and CEO of Air Marketing, highlighted these in more detail in our recent podcast (link once live).
Here are three of the key issues
In this episode, Shabri Lakhani and Owen Richards (Founder & CEO of Air Marketing) discuss the main areas that need to be addressed within SDR orgs today. This episode touches on the fear of cold calling, effective enablement and top tips you can start using right away.
A topic that seems to pop up every year. Is this the end of the SDR function?
Companies are doing more with less, and for some that means restructuring and switching to more full cycle AEs.
One of the biggest issues facing sales teams right now is progression through the funnel.
So how do we stop deals getting stuck? It all starts with the quality SDRs are putting in.
“Not the right time”.
It’s probably the most common objection in this market.
Teams don’t have big pots of unallocated budget to spend on every tool that gets sent their way.
Combine this with the fact that when you’re doing outbound, they probably haven’t heard of your product; it’s clear why this is a common objection.
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