Introducing mew products to the market today require attractive packaging that is sustainable. EAT ROTTEN, the new healthy alternative to those sugar-filled gummy worms from the 90's is doing just that. Launching with compostable sachets and a healthier sugar alternative this grotesquely beautiful pack flies in the face of the current minimalist design trend in candy.

Here's what you'll get in this episode:

Hard lessons learned: How packaging can delay your product launch.

We didn't consider print production: How files need to be set up from the start

Managing color: How some substrates react to color and the different processes to overcome BAD color.

In this episode with EAT ROTTEN we share all of the hard earned lessons of launching a product when you don't know packaging. Most start-ups out there are launching a product not packaging, so packaging is thought of last. Michael Fisher shares the difficult reality of launching candy packaging warts and all. 

-----

Support ROTTEN gummy worms here

Learn more about Michael Fisher on LinkedIn

Step into their disgusting lab here

Connect with Evelio on LinkedIn

-----

Want more packaging design content? How to design packaging, what is luxury packaging, what is sustainable packaging? Get everything you want to know about packaging design from the podcast.