I had a chance to talk to someone who works very close with Project B and was able to get some answers.

In this video, We break down what’s true and what’s not about the new global women’s hoops league. Including: the “Saudi-funded” claims, why the events company Sela is involved, the league’s tech-first streaming platform strategy, and what the latest signing of Alyssa Thomas means for the WNBA and Unrivaled.

We also get into timelines and scheduling, new player offers, seven-figure salaries, and how a women-first rollout could later include a men’s component.

Founders come from big tech (Facebook and Skype), and the priority is clear: distribution and engagement before monetization. It should be very interesting to see what other WNBA stars sign and how the league executes its launch.

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