Flexitricity is a pioneer in demand side response (DSR) which allows businesses to benefit by adjusting the way they use energy.

Tune in to hear the electric utility company’s founder and chief strategy officer, Alastair Martin explain to Energy Voice renewables reporter Michael Behr how the industry is facing up to the growth of renewable energy production and the need to meet demand.

The firm’s FlexGO technology, which helps commercial and industrial businesses simplify their energy flexibility journey. is in the market now and will be central to future energy system management.