Joining me today on the MSP insights series is Paul Vedder with VXIT.

Paul talks about the division of responsibilities running his MSP with a partner. How to handle the conflict created by winning a new client away from a competitor. We also chat about one of VXIT's superpowers, which is brand sophistication. Paul is also one of the co-founders of the MSP community IT Pool Party, so we chat a bit about community building.

It was great to connect with Paul for a very friendly and open conversation, like catching up over a beer. So please enjoy the discussion and lessons learned.

Today on the podcast we're continuing our series of interviews with MSP owners and operators. Joining me today is Aaron Zimmerman founder of TotalCareIT.

Aaron shares his experience growing his IT business from side hustle to a full-time gig. Aaron shares what he's learned operating in a more rural market. Aaron also recounts a difficult period where he lost a significant portion of his revenue, but ultimately was better off.

Lots of great stories and experiences were shared in the episode, please enjoy my discussion with Aaron.

My first guest to kick off this series is Brad Ruben, President of Archway Computers.

Brad's business isn't a typical MSP. Brad's early experiences in the IT industry shaped some of his decisions about how he runs things. His approach is intentional and has served him really well in growing the company. Brad's primary role in the business is sales, so we also chat about how he thinks about sales and growth. Please enjoy this insightful conversation with Brad.

Today on the podcast, I'm joined by Paul Green, MSP marketing expert. Paul and I talk about why IT companies really struggle with marketing, despite knowing it's important.

Paul details where to start from scratch on your marketing strategy and how to focus down on qualified leads.

We also chat about the tremendous opportunity to market to your existing client base.

Finally, we talk about how many MSP websites are downright embarrassing and why you should ensure your website represents you in the market.

Paul is knowledgeable and super passionate about MSP marketing, so grab a notepad and get ready to soak up some learnings here.

Today on the podcast I'm joined again by Eric Rieger of Webit.

Eric and I are chatting about the important topic of Mental health. It's a heavy topic, but one that doesn't get enough of the spotlight. The IT industry can be an extremely challenging field. Lots of demands, risks, and an extreme pace of change. Now after almost 2 years of a pandemic, the cracks are starting to show in even the most stoic of us all.

In the conversation today, Eric shares his challenges with mental health. We also chat about some management practices that can help.

So if you're struggling with a mental health challenge or even if you're not there's great info for everyone in this episode of the podcast. Please relax for an hour zone out and enjoy the episode.

Today on the podcast I'm joined by Eric Rieger with WebIT. Eric has been running his MSP for 25 years and has learned many lessons through his growth.

One that has had a profound impact on his business is using a system called open-book management. This is the practice of being highly transparent with your finances. Sharing as much financial information as possible with your staff and using it to instill a sense of ownership and awareness of the company finances.

We also talk about his experience in developing an employee stock ownership program or ESOP.

Eric's insights here are super valuable and align very closely with what I've observed in leveraging open-book management practices. So please enjoy this enlightening conversation with Eric Rieger.

Today on Evolved Radio I'm chatting with Jay McBain, Principal Analyst at Forrester Research.

Jay is a well-recognized and trusted voice in the IT Channel. He lives and breathes this stuff. He's super passionate about the industry trends and our industry future.

I get Jay's insights on the evolution of the distributors, the role of community in the channel, and his perspective on potential regulation of the IT industry.

Today on the podcast I'm joined by Matt Lee, CISSP, Director of technology and security with Iconic IT.

Matt and I chat about his experience and lessons learned in growing an MSP from a handful of staff to a multi-million dollar business. We talk about staffing, team structure, client management, and tech stack. There are a ton of insights that you may find familiar in your growth story. There are also come great takeaways that could help you in your business.

Matt is a great guy, very open and honest and this was a fun discussion that I'm sure you'll enjoy.

Today on Evolved Radio I joined again by Piers Steel. Piers is a Professor at the University of Calgary. He has an interesting field of study, procrastination.

I had Piers on the podcast a couple of years back in episode 41. We explored the psychological roots of procrastination.

Today Piers and I hit on something that I'm sure you have felt in the past year, Quarantine Procrastination. We also chat about some systems to help you and of course, end up talking about productivity since we're both a bit obsessed with the topic.

Enjoy the discussion and I hope you find it interesting and helpful.

Today on Evolved Radio I'm chatting with Vadim Vladimirksiy, CEO of Nerdio.

Vadim and I discuss our shared experience in the early days of remote-delivered desktop computing. Vadim was an early visionary of what the technology could eventually become. He built an MSP and set to work in building a solid cloud desktop solution for his clients. His success with the platform led him to spin out Nerdio from his MSP and have built one of the channel's leading solutions for serving and managing Windows Virtual Desktops (WVD).

We talk about some of the early issues with the technology and how things have matured. As the company name implies this episode gets pretty nerdy, so get ready to go deep to better understand the power of Windows Virtual Desktops past and present.