Evolved Radio

Today on the Evolved Radio podcast, I'm chatting with Ben Worthen, CEO of Message Lab, an award-winning agency that combines journalism, data, and design to create content that resonates with any audience. Having studied how more than 1 million people engage with online content, Ben is the go-to expert when it comes to customer engagement and brand storytelling.

This episode is packed with practical takeaways that will help you improve your marketing by engaging with people in the correct way and at the correct point in their journey. I especially liked Ben's concept of the idea store.

Today on the podcast I'm joined by Bad Ass IT guy, Ben Brennan, Founder of QSTAC. Now I call him badass cause he did write a book called "Badass IT support." That idea of delivering top-shelf badass support forms the basis of what we talk about in our discussion on the podcast today.

We talk about Ben's experience rising up in the ranks of IT and what it taught him about IT that led him to develop his customer satisfaction software QSTAC. Ben is also a trained therapist, so his perspective on the psychology of work is an area we really connected on. We also talk a bit about Ben's journey as an entrepreneur starting a software company. There's lots to get in to here, so I hope you enjoy my conversation with Ben.

Joining me today on the Evolved Radio Podcast is Stephen Pasiciel with Kerkhoff Technologies. Head of coaching, culture, and talent development.

Stephen and I discuss emotional intelligence or EQ. Emotional intelligence is often a stronger indicator of people's future success. However, it's an amorphic subject that isn't well understood by most. We talk about coaching, and how you can check in with people beyond the "hey how ya' doin'?"

We talk mental health and what leaders should be looking for in their staff as red flags. We also help define EQ and emotional intelligence to better understand these terms in a business context.

Please enjoy this important conversation with Stephen.

Today I'm joined by Peter Melby CEO of Greystone Technologies.

Peter tells a fantastic story about how he grew his company from 800 bucks to cover rent and beer to a 10 Million dollar MSP powerhouse. Peter also shares his view on company culture and how that influenced his decisions in recent acquisition activity.

Please enjoy the fantastic shared in my conversation with Peter.

Joining me on the podcast today is Keith Daser, Director of Data & Security with WBM Technologies.

Keith came to the technology field from sales and we chat about building a funnel, why selling IT service contracts is harder than selling products, and how to manage a skeptical prospect.

It's a great episode with a few tips that could help you grow your business. Please enjoy my conversation with Keith.

Joining me today is the MSP Channel champion, Ernest Murry of Genuine Technology.

Ernest is a well-recognized member of the MSP community. His focus on SOPs and strong technical standards is often used as a reference point for others.

We also talk quite a bit about his view of security in our industry and Ernest provides a host of insights from his experience growing his Managed service business.

Please enjoy our conversation.

Joining me today on the MSP insights series is Ron Harris, VP of Sales and Partner at Omega Computers.

Ron and I talk about how they developed their pricing strategy. Omega also has a very low client churn rate and we explore that as well. Ron tells us why they decided to roll their own MSP tools, the strength of their brand presence, and why the up-market clients are where you should be.

It's a great conversation with Ron as he shares his experience in growing a successful MSP. Please enjoy.

Joining me today on the MSP insights series is Paul Vedder with VXIT.

Paul talks about the division of responsibilities running his MSP with a partner. How to handle the conflict created by winning a new client away from a competitor. We also chat about one of VXIT's superpowers, which is brand sophistication. Paul is also one of the co-founders of the MSP community IT Pool Party, so we chat a bit about community building.

It was great to connect with Paul for a very friendly and open conversation, like catching up over a beer. So please enjoy the discussion and lessons learned.

Today on the podcast we're continuing our series of interviews with MSP owners and operators. Joining me today is Aaron Zimmerman founder of TotalCareIT.

Aaron shares his experience growing his IT business from side hustle to a full-time gig. Aaron shares what he's learned operating in a more rural market. Aaron also recounts a difficult period where he lost a significant portion of his revenue, but ultimately was better off.

Lots of great stories and experiences were shared in the episode, please enjoy my discussion with Aaron.

My first guest to kick off this series is Brad Ruben, President of Archway Computers.

Brad's business isn't a typical MSP. Brad's early experiences in the IT industry shaped some of his decisions about how he runs things. His approach is intentional and has served him really well in growing the company. Brad's primary role in the business is sales, so we also chat about how he thinks about sales and growth. Please enjoy this insightful conversation with Brad.