In this episode, we talk to Robert O'Neill, a message engineer, content architect, and number cruncher, as he shares his 30-year professional journey. As the owner and director of Pyramidion – a B2B communications agency focused on semiconductor, biomed, renewable engineering, and Industry 4.0 customers – Robert is a passionate storyteller at heart.
He and his team believe every communication piece should tell a story. Because a good story draws you in and brings you closer to the characters. In short, a good story sticks in your mind – and getting inside your audience’s mind is the key to successful business communications.
Robert’s unique blend of engineering training and marketing experience, particularly in high-tech and manufacturing sectors, brings a technical depth to his role as a writer. With a background that includes working with industry giants like ASML, Philips, NXP, and Nexperia, he explores how his engineering thought-processes enhance his work in creating compelling, audience-focused content.
In this episode, we dive into the following topics:
Robert’s career journey and his passion for content-driven innovation
Bringing fantastic innovations to market with targeted, engaging content
The role and structure of marketing departments in HTM industries
The importance of a solid data foundation in marketing
Bridging the gap between marketing and sales, to dissolve siloed thinking
Transforming marketing from a cost center to a profit center
Cutting through the noise within the digital age
The evolution of AI in marketing communication strategies and content
Finding and creating gems, not just generating noisehttps://www.linkedin.com/showcase/evolving-digital-podcast
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