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Evolving Digital
By Evolving DigitalTechnology
Evolving Digital episodes
- S1E9 - Martin Schneider: Challenging the Status Quo
In this podcast episode, Martin Schneider delved into why transformations are often burdensome for many organizations, typically viewed as projects rather than essential cultural shifts. We explored how leading companies need to be proactive—constantly exploring and testing new business opportunities—rather than simply reacting to changes. Additionally, we discussed the importance of not only welcoming new initiatives but also challenging the status quo and considering the opportunity costs involved. We asked the critical question: what are the risks and potential costs of not embracing change?
I'm Martin, an intrapreneur, entrepreneur, and investor. I support companies in their transformation through innovation. My focus is on new ideas, concepts, and programs. As an expert in intrapreneurship, I focus on incremental, continuous renewal, and progress within companies. With 10 years of experience in global corporations and SMEs, I develop business models that navigate the balance between innovation and day-to-day operations. I conceptualize, implement (Program management), and scale.
Bovenkant formulier
In this episode, we cover the following subjects:
The importance of being proactive rather than reactive in transformation efforts.
Exploring and challenging the status quo in business and personal endeavors.
The founding and purpose of 10 Ops, a company focused on operationalizing opportunities.
The importance of handover and training in transformation projects to ensure lasting change in organizations.
Experiences and projects at Mitsubishi, including launching a non-traditional web shop.
Explanation and importance of opportunity cost in business decisions.
The significance of transformation as an ongoing process rather than a one-time project.
The concept of creating a minimum viable team alongside a minimum viable product.
The need for adaptable and entrepreneurial approaches within organizations.
The cultural alignment required for successful transformations.
Conducting opportunity scans to identify potential areas for change and improvement.
Strategies for engaging different stakeholders in transformation initiatives.
The concept of innovation cycles and assessing return at each step of a transformation process.
Emphasizing the importance of the right proof of concept and realistic goal-setting.
The role of risk perception in strategic planning.
Encouraging a culture of experimentation, risk-taking, and learning from failure.
Balancing detailed planning with flexibility, especially in pilot programs.
The art of storytelling in communicating transformations and challenging existing approaches.
Question form the previous guest
Links
Evolving Digital
LinkedIn
https://www.linkedin.com/showcase/evolving-digital-podcast
Instagram
https://www.instagram.com/evolvingdigital.podcast/?hl=en
Facebook
https://www.facebook.com/profile.php?id=61566815356179
LinkedIn Martin Schneider
https://www.linkedin.com/in/mart-consulting/
44 min - S1E11 - Biba Visnjicki: Balance and brilliance: From elite gymnast to Digital transformation leader
Welcome to Episode 11 of the Evolving Digital Podcast. We explore the inspiring journey of our guest, a seasoned executive with over 20 years of experience transforming businesses and advancing technology. From their beginnings as an elite gymnast to leading global digital transformations, their story is one of resilience and insight.
In this episode, we delve into:
The crucial role of executive leadership and strategic implementation in digital transformation.
Advanced manufacturing and leading cross-functional teams for success.
Embracing diversity and inclusion as catalysts for creativity and leadership.
The importance of a holistic approach to digital transformation.
Common pitfalls in transformation efforts and strategic advice for overcoming them.
Understanding AI's implications and its role in leadership.
Agile frameworks and adaptability in achieving business goals.
Utilizing a data-driven approach to enhance business impact.
Emotional intelligence in leadership and expanding comfort zones.
Navigating the fast pace of technological advancements and Industry 4.0.
Fostering teamwork and building networks across organizations.
The significance of training and trusting people in a rapidly changing landscape.
The role of authenticity in fostering genuine connections and success.
Join us as we uncover strategies to leverage technology, achieve business success, and connect with industry professionals to explore new opportunities.
Question form the previous guest
Links
Evolving Digital
LinkedIn
https://www.linkedin.com/showcase/evolving-digital-podcast
Instagram
https://www.instagram.com/evolvingdigital.podcast/?hl=en
Facebook
https://www.facebook.com/profile.php?id=61566815356179
44 min - S1E10 - Stein Nesbakk: From datasheets to digital platforms: Revolutionizes semiconductor marketing
In this episode, Stein Nesbakk, a marketing engineer takes you along his journey. He is blending technical expertise with marketing to drive innovation and growth. marketing excellence in the semiconductor Industry.
Working on award-winning solutions Stein has experience. At Nexperia he is a marketing engineer who started as an application engineer. Calculating the datasheets by hand made him think that could be done easier, so he came up with a ground-breaking solution within the semiconductor industry.
In this episode, we cover the following subjects:
Transition from application engineering to technical marketing.
The iterative process and limitations in hardware design compared to software.
The role of an application engineer in promoting products and interfacing with customers.
Challenges of semiconductor industry being siloed and addressing those with marketing.
Bridging the gap between product design and customer needs.
Understanding customer pain points and enhancing the perceived value of a product.
Transition from traditional marketing to more modern approaches in the B2B space.
The slow adaptation of digital advancements in the semiconductor marketing landscape.
Creating impactful digital tools to improve traditional processes.
Design and implementation of a digital solution (interactive data sheets) to streamline client operations.
Challenges of gaining user adoption and acceptance for new digital tools.
The role of digital forums and YouTube in increasing product visibility.
Differences and overlaps between sales and marketing in the B2B sector.
Analyzing historical patterns to predict future marketing trends and technological adoption.
Caution around the integration of large language models and AI due to rapid technological shifts.
Importance of focusing on a few core tools and understanding them deeply.
Developing MVPs (Minimum Viable Products) to showcase value and gain internal buy-in.
Absorbing and processing abundant information quickly due to digital advancements.
Question form the previous guest
Links
Evolving Digital
LinkedIn
https://www.linkedin.com/showcase/evolving-digital-podcast
Instagram
https://www.instagram.com/evolvingdigital.podcast/?hl=en
Facebook
https://www.facebook.com/profile.php?id=61566815356179
LinkedIn Stein Nesbakk
https://www.linkedin.com/in/steinhansnesbakk/
48 min - S1E8 - Irene Schaefers: E-commerce in the Boardroom: Digital transformation and customer experience
Irene Schaefers covers the evolving digital landscape, including e-commerce's impact on traditional markets and the strategic role of digital in boardrooms. We also explore customer behavior insights, data-driven decisions, and the cultural shifts essential for successful digital transformations.
Irene Schaefers is a dynamic leader in customer experience and company growth, known for her expertise in integrating CX, technology, commerce, data, and marketing. Her career is driven by the belief that balancing exceptional customer experience with business growth is key to future success. At Siemens, she pioneered a digital-first strategy to enhance customer engagement and subsequently expanded her skills across various industries, such as developing a customer portal at NIBC and leading data-driven initiatives at Damen. Irene's entrepreneurial spirit and pragmatic approach make her a trailblazer in bringing CX to the boardroom, consistently transforming strategies into successful outcomes with passion and energy.
In this episode, we cover the following subjects:
Dive into Irene Schaefers' journey and her future endeavors in the vinyl business.
Explore the evolving role of e-commerce in traditional markets.
Understand the critical support needed for successful digital transformations.
Discover how both legacy and new tools and systems serve as enablers.
Highlight the essential focus areas within digital transformation projects.
Examine why siloes often hinder company operations.
Discuss digital and marketing's strategic place in the boardroom.
Explore new roles emerging in the boardroom.
Learn about the unified strategy connecting customer experience and brand.
Analyze the dynamics between sales and marketing teams:
Balancing marketing and sales objectives, with long- and short-term strategies.
Discover how digital and martech solutions integrate sales, marketing, customer experience, and brand efforts.
Identify where to begin when stepping into a new role.
Understand the importance and impact of a customer portal.
Explore changes in B2B ordering processes.
Recognize the significance of data and derive valuable insights.
Track customer behavior and its psychological aspects.
Address cultural changes stemming from digital evolution in traditional organizations.
Gain key insights for decision-making in business transformations.
Hear Irene's advice to the company.
Engage with a thought-provoking question from the previous guest.
Evolving Digital
LinkedIn
https://www.linkedin.com/showcase/evolving-digital-podcast
Instagram
https://www.instagram.com/evolvingdigital.podcast/?hl=en
Facebook
https://www.facebook.com/profile.php?id=61566815356179
LinkedIn Irene Schaefers
https://www.linkedin.com/in/ireneschaefers/
51 min - S1E7 - Bram Fasseur: Innovating digital products and strategies
In this episode, we introduce Bram Fasseur, the “Head of Product” at 247TailorSteel and explore his journey to a digital role, highlighting the award-winning product that impacted the industry. We discuss key topics like feedback loops, team dynamics, digital integration, client expectations, AI advancements, and strategies for successful product development in high-tech environments. With over a decade of experience in building digital products and leading teams, Bram has acquired extensive knowledge across various industries including e-commerce, manufacturing, media, and marketing. His career encompasses roles such as “senior product owner,” “senior product manager,” and business development manager, showcasing his versatility and expertise.
Bram is an enthusiastic and seasoned digital product leader who prioritizes both customer and business value. His passion lies in product development and advancing team maturity. He approaches his work with a clear vision, achieving goals step by step through an agile mindset. Within teams, he fosters an open atmosphere that encourages quick decision-making, mutual learning, and celebrating success.
In this episode, we cover the following subjects:
- Introducting Bram
- The process of the product award-winning product made some noise in the industry.
- Uncovering the "Why" in Bram's journey to his current (digital) role.
- The impact of new processes and technologies has significantly evolved and influenced your job.
- Navigating the challenge of feedback loops and the path forward in digital product development within high-tech and manufacturing environments.
- The team within product development and deciding who to include.
- Exploring the success factors within product development by asking why and discovering the problem.
- The impact of asking why and the strategic approach.
- The role of management and leadership in digital transformation and product development to unify teams.
- Accelerating digital integration and incorporating it into the logistics process. What advice would you give to
someone aiming to launch their product in the digital world?- Managing client expectations and the thought process behind continuous innovation and evolution with clients.
- Technical evolutions AI and the data
- Scalability and its connection with software and machines
- Addressing the needs of different customer groups within digital product development
- Making digital product development a success and what to do with marketing.
- The expectation within three years of digital product development
- How to succeed in this rapidly evolving space as a product owner & the risk.
- The question of the next guests
LinkedIn
https://www.linkedin.com/showcase/evolving-digital-podcast
Instagram
https://www.instagram.com/evolvingdigital.podcast/?hl=en
Facebook
https://www.facebook.com/profile.php?id=61566815356179
LinkedIn Bram Fasseur
https://www.linkedin.com/in/bramfasseur/
54 min - S1E6 - Otto Schepers - Transformative tech in engineering
In this episode, we delve into the collaboration between digital advancements and engineering, emphasizing transformative gaming technologies and the complexities of industry change. We discuss the engineers' mindset, evolving design processes, and how new digital solutions address pain points. Additionally, we tackle the challenges of balancing project-based business models with digital transformation, the rapid pace of industry change, and offer advice for leaders aiming to break boundaries in traditional sectors.
Witteveen + Bos is a renowned engineering and consultancy firm with 22 offices across 11 countries, handling over 4,000 projects annually. Operating in the traditionally conventional construction and engineering sector, the firm is at the forefront of digital innovation.
Otto Schepers, a business unit manager with a wealth of digital experience, is passionate about integrating digital solutions into these industries. He recognized the necessity for the sector to embrace digital advancements to stay competitive. Digital tools play a crucial role in presenting designs to
stakeholders, offering a preliminary view of construction projects and enhancing engagement.In this episode, we cover the following
subjects:How digital and engineering work together.The “aha” moment of gaming technologiesWhy it’s hard to transform the engineering industries.Creating mental space to tackle complex challenges and understand their effects.The power of engineers’ mindset.The design process will evolve with digital advancements.The use of relatively new digital solutions.Focusing on fixing pain pointsThe “aha” moment of OttoThe challenge of balancing a project-based business model, driving digital transformation, and securing funding.People, processes, and technologies need to change at the same time.The rapid change in the industryCombining forces within the industry“Digi dare award” - Dare to break boundaries, dare to be different.The piece of advice to others leading digital transformation in a traditional sector.Evolving DigitalLinkedInhttps://www.linkedin.com/showcase/evolving-digital-podcast
Instagram
https://www.instagram.com/evolvingdigital.podcast/?hl=en
Facebook
https://www.facebook.com/profile.php?id=61566815356179
LinkedIn - Otto Schepershttps://www.linkedin.com/in/ottoschepers/51 min - S1E5 - Tom Webbink - Digital evolution in customer care
In this episode, Tom Webbink, a seasoned manager, and consultant, shares his experience in sales, after-sales, customer journeys, customer experience, customer contact, field service, and related service environments. Over the years, he has worked with service and after-sales organizations—both in-house and with external suppliers—across Europe, the Americas, Asia, and Africa, gaining a broad range of insights.
Tom has experience in project management, operational leadership, and managing financial and performance responsibilities. He is skilled in root-cause analysis and problem-solving, with a strong eye for identifying and addressing issues effectively. With a practical, customer-focused approach, Tom is also passionate about people development and career coaching, helping others grow and achieve their potential.
Currently, Tom is applying his experience in his role as Business Development Manager at ContactCare, where he focuses on fostering partnerships and creating growth opportunities.
In this episode, we cover the following subjects:Introduction of Tom & his journey.The involvement of digital within the contact centerThe shift of tools & AI in the businessA solution to a challenge of a problem: chatbot to take the first line of communication.The advice depends on the challenge clients are facing.The customer contact is more complex – multiple channel communication.Why companies should consider and need to fix the basics first.Finding the balance between making it efficient and personal.Customer care & after-sales need to grow when your company grows.The importance of having the basics of customer care & after-sales.The right order of setting up the basics of customer care.Customers & people learn from integrating tools in customer care.Ask the right questions to solve the problem.The change within customer care and the place in the customer journey.A success of getting customer care from the back to the beginning of the customer journey.The use of client data in optimizing the experienceUpselling with customer care and upselling or cross-selling while contacting customer care.In the 3-5 years what would you predict will be a major shift in the industry?The difference between the consumer and the B2BA piece of advice to keep up the pace with stay on top of this.Companies should focus on those changes.Sharing the resourcesThe last question of the previous guestLinkedIn
https://www.linkedin.com/showcase/evolving-digital-podcast
Instagram
https://www.instagram.com/evolvingdigital.podcast/?hl=en
Facebook
https://www.facebook.com/profile.php?id=61566815356179
LinkedIn Tomhttps://www.linkedin.com/in/tomwebbink/46 min - S1E4 - Alex Koshkarov: "Innovating the Future of Solar Shading"
In this episode, Alex Koshkarov, channel director project business at Somfy, will take you along his journey. Experienced B2B professional with a demonstrated history in driving growth through Sales, Marketing, and Strategy across electronic manufacturing, lighting, architecture, furniture, and technology products and services industries. Strong commercial acumen with a strategic and risk-based approach, and outstanding interpersonal, communication, and leadership skills.
In this episode, we cover the following
subjects:- The introduction of Alex.
- The journey of Alex and his love for Holland.
- Sustainability of dynamic solar shading as a standard part of the building package.
- How are you using digital to get messages across?
- Hybrid events & tooling and especially the return-on-investment tool.
- The challenge that drives Alex in his work.
- Navigating while shifting the focus from consumer to project.
- Changing the solar shading industry.
- The conservative construction industry and the human change you are looking for.
- Trying to change the perspective.
- The biggest component –touching the people’s side.
- Bringing knowledge to the market as a thought leader.
- Measuring success.
- The visionaries & doing something different.
- Doing everything with passion.
- Stepping away from the daily routine.
- Embracing the unknown.
- The question from the previous guests.
LinkedIn
https://www.linkedin.com/showcase/evolving-digital-podcast
Instagram
https://www.instagram.com/evolvingdigital.podcast/?hl=enFacebook
https://www.facebook.com/profile.php?id=61566815356179
Website page
https://www.trimm.nl/en/pages/Evolving-Digital-Podcast?utm_source=Spotify&utm_medium=General+account&utm_id=Podcast+-+Spotify
LinkedIn - Alex Koshkarov https://www.linkedin.com/in/alexeykoshkarov/
38 min - S1E3 - Robby Ferdinandus: "Navigating innovation and customer intimacy in the tech world"
In this episode, Robby Ferdinandus General Manager Logic Business at Nexperia. Nexperia’s Logic Business is the foundation for Business Group Analog & Logic ICs.
International Sales and Marketing executive with global experience in the semiconductor/high-tech industry, complemented by an MSc. in International Business Studies and leadership courses at IMD Switzerland and Harvard Business School. Also, a serial investor in Dutch start-ups and scale-ups in technology, retail and fitness.
In this episode, we cover the following subjects:
Introduction of Robby.Exploring what makes the B2B/tech world intriguing for marketing and sales.The evolution of customer intimacy in the tech world and recreating it digitally.Meeting customer needs in purchasing future products by understanding their journey and the problems being solved.Focusing on solutions, not just products.Standing out from the crowd.Providing face-to-face solutions for customersStrategies for handling leads and executing follow-ups.Joining forces: marketing and sales departments.The evolution of digital sales tools for B2B key accountsAdapting to and accepting remote/hybrid work modelsEntrepreneurship as a key to an adaptive mindsetChallenges and adaptations in using machine learning and AI for business decisions.The question of the previous guest.LinkedIn
https://www.linkedin.com/showcase/evolving-digital-podcast
Instagram
https://www.instagram.com/evolvingdigital.podcast/?hl=en
Facebook
https://www.facebook.com/profile.php?id=61566815356179
Website page
https://www.trimm.nl/en/pages/Evolving-Digital-Podcast?utm_source=Spotify&utm_medium=General+account&utm_id=Podcast+-+Spotify
LinkedIn Robby Ferdinandus - https://www.linkedin.com/in/robbyferdinandus/
45 min - S1E2 - Michiel Verheij - "A fool with a tool is still a fool" - The importance of digital maturity
In this episode, Michiel Verheij, a consultant at TRIMM, shares his perspective on digital maturity.
Michiel works at TRIMM, a full-service digital agency and architects of digital for over 30 years. They excel in adapting to change and building new pathways in the high-tech and manufacturing industries. Digital evolution is not just about technology; the human element is key, and progress occurs at the intersection of human and digital.
In this episode, we cover:
- Michiel's heartwarming favorite story from his 10 years at TRIMM
- The difference between digitization, digitalization, and transformation
- People, processes, and technology
- Smart Industries and the visions of entrepreneurs
- The importance of communication and change management
- Understanding digital maturity
- Overcoming barriers and taking the first steps toward digital maturity
- Starting with innovative ideas and embracing the "pilot mindset"
- "A fool with a tool is still a fool"
The company Michiel discusses is named Dacom. Want to learn more about high-tech and manufacturing?
Evolving Digital Links
LinkedIn
https://www.linkedin.com/showcase/evolving-digital-podcast
Instagram
https://www.instagram.com/evolvingdigital.podcast/?hl=en
Facebook
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Website page
https://www.trimm.nl/en/pages/Evolving-Digital-Podcast?utm_source=Spotify&utm_medium=General+account&utm_id=Podcast+-+SpotifyMichiel Verheij
LinkedIn - https://www.linkedin.com/in/michielverheij/
47 min
About Evolving Digital
From the publisher's feed
Welcome to "Evolving Digital," the podcast exploring the latest insights and innovations in high-tech and manufacturing (HTM). We bring you industry leaders, including B and C-level executives and…
experts, who share their experiences and perspectives on technological advancements and trends. Targeted at B2B professionals, our podcast engages decision-makers, thought leaders, and influencers keen on staying ahead. Join our community to connect with experts, spark innovation, and drive industrial transformation. Tune in to "Evolving Digital" and be part of shaping the future of the HTM sectors.