Dianne Eldridge has spent her entire life adapting to change. From growing up in Beijing, University in Canada, Sr. Director at Emerson to running worldwide business development at AWS, her story is one of discovery, persistence, and success.

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This week on The Buyers' Market, the crew explores why so many digital marketing goals fall flat and how we can better align our digital ambitions with greater business goals to create achievable and ambitious expectations for the new year.

Donate to Matt's 100 Miles for American Cancer Society: 

https://www.facebook.com/mathw.wnklstine/posts/10158440544712671:0 

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On the first episode of The Buyers' Market in the new year, we have the pleasure of hosting fellow podcaster and AEC marketer Keelin Cox. Host of the AEC Marketeers Podcast, Keelin combines technical experience with marketing expertise to thread the line between engineers and comms teams to help unite both organizations towards real accomplishments. Join us and see how AEC marketing has evolved, how professionals can better manage their workloads, and how Keelin approaches engaging real decision-makers with real challenges.

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Listen to the AEC Marketeers Podcast

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Merry Christmas, Happy New Year! We will see you Tuesday, January 4th for new episodes. Until then check out my LinkedIn or EP LinkedIn for clips from previous episodes.

Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine

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Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives

Merry Christmas, Happy New Year! We will see you Tuesday, January 4th for new episodes. Until then check out my LinkedIn or EP LinkedIn for clips from previous episodes.

Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine

Follow Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/

Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives

In this episode host Matthew Winklestine and Produce Nathan Doyle discuss:

• The importance of building during good times

Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine

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Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives

Over the past year, Adrian Russell has inspired a love for construction of curious kids across Indianapolis.

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Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives 

Connect with Adrian: https://www.linkedin.com/in/adrian-russell-b9951966/

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CSO and VP of Engineering at Tri County Electric, Janet Rehberg knows a thing or two about making the right first impression. She's successfully held leadership roles in engineering and marketing.

This week on The Buyers' Market, Janet talks us through not just how to use LinkedIn as a tool for professional development, but how taking the extra steps to create a polished and accessible digital presence can connect AEC companies to their audiences in dynamic ways.

Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine

Follow Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/

Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives

Connect with Janet: https://www.linkedin.com/in/janet-rehberg-pmp-cem-7058623/ 

Join Women's International Network of Utility Professionals: https://www.winup.org

• Engineering to supply chain

Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine

Follow Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/

Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives

In this episode, we discuss the often overlooked, undervalued and difficult to identify force that adversely affects our recruitment, hiring and customer acquisition efforts: Friction. Friction is difficult to spot and remove from the outside. It's not until you truly and honestly put yourself in your customer or recruits' shoes can you really see it. Is Friction hindering your sales and recruiting efforts? Listen to this episode to learn more.

Connect with Matthew Winklestine: https://www.linkedin.com/in/matthew-winklestine 

Follow Engaging Perspectives: https://www.linkedin.com/company/engaging-perspectives 

Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.engagingperspectives.com/