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Ever wondered if the words in your domain name still matter for SEO? Join me, Ed Dawson, as we dissect the journey of exact match domains (EMDs) and their evolving role in search engine optimization. We'll pull back the curtain on how EMDs once ruled the SEO landscape until Google's pivotal 2012 update reshaped the rules. You'll get the lowdown on how Google now integrates EMDs into its ranking system without giving them undue credit, smashing common myths, and revealing that EMDs, paired with high-quality content, can still be a winning strategy.

In this episode, we also dig into the strategic play of using keywords in domain names, especially for local SEO and rank and rent websites. Learn why descriptive, location-based domains might just be your secret weapon for climbing the search ranks, even if your site is light on content. We'll navigate the tricky waters of domain availability and brand building, offering you actionable advice and real-world examples like broadband.co.uk and Pimlico Plumbers. Whether you're a seasoned SEO pro or just starting out, this episode is packed with insights to help you leverage your domain name for maximum impact.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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