Charles Vickery brings over a decade of tire expertise to his role as  Store Manager at Beggs Tire & Wheel. Hailing from Prineville, Oregon, his journey in the tire industry began in the small town where the choices were clear-cut: either work at a mill or dive into the world of tires. Inspired by the legacy of Les Schwab, Charles started as a tire tech at Beggs in 2010. He quickly showcased his unwavering commitment to the job and has since climbed the ranks to his current role. 

In this episode…

Consumers typically have plenty of options when tire shopping, from the store down the street to a multitude of websites at their fingertips. In a world where online comparisons and price competition are prevalent, what can a store manager do to set a location apart from the rest? 

According to Charles Vickery, his team at Beggs Tire & Wheel is focused on providing top-notch customer service, evident in its 4.9-star rating from over 3,200 reviews. Beggs Tire takes pride in treating every customer with equal respect, and Charles prioritizes the importance of creating a positive experience for everyone who walks through the front door, whether they have $1 or a million dollars. The team goes beyond mere transactions, ensuring that customers understand the value they receive when purchasing tires. Charles is committed to educating the younger generation on the long-term value of their purchases. To be able to thrive in the ever-evolving business landscape, he emphasizes the importance of adapting to changing customer preferences. 

On this episode of Gain Traction, Mike Edge welcomes Charles to discuss the intricacies of customer service in the tire industry. Charles emphasizes the importance of providing quality service and fostering a positive customer experience. They explore the challenges of explaining value in a market driven by online comparisons and the evolving preferences of a new generation.

Here’s a glimpse of what you’ll learn: 

• Charles Vickery explains his interest in joining the tire industry
• Why customers trust Charles for tire recommendations without price-checking
• How Charles climbed from a tire tech to store manager
• What are Charles’ favorite tires to sell and why?
• The importance of return on investment while offering road hazard programs
• Charles reveals his love for hunting big game in the mountains
• Words of wisdom: know your product and your customer, prioritize their needs over personal interests

Resources mentioned in this episode:

• Beggs Tire & Wheel 
• Prineville, Oregon
• Les Schwab
• Danny Smith on LinkedIn 
• Same Day Auto Repair and Tire Pros 
• Mike Edge on LinkedIn

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.