Lola is a strategic marketing specialist with 10 years of experience. She has gained expertise in developing brand awareness, analysing consumer behaviour and strategic brand development, the latter which she considers to be her passion.
Lola now works for Smart Cookie Media, a millennial engagement firm for both marketing and workforce training founded by Somi Arian. Lola is focused on strategic corporate brand growth, developing corporate brand communications and overviewing new client acquisition and client management.
Smart Cookie Media is at the forefront of bridging the gap between established brands and younger generations after extensive ongoing research on the impact of technology on consumer behaviour. A great example of this is their award-winning documentary “The Millennial Disruption”, available on their website.
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Resources:
www.smartcookiemedia.com/doc
Zero Moment of Truth (ZMOT)
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