Exchanging Ideas with Thad Cox

When I left the bubble of advertising, I realised just how much I didn't know, or more to the point, how much that bubble within the agency has protected me.

All of the help I needed, the people, and the advice and resources were all there in front of me, but I couldn't see them because I wasn't looking for them.

It was a huge mistake to leave the agency without leaving the groundwork for a successful exit.

Like Jon Snow, I knew nothing.

I didn't know how much I should be paid, what goes into a contract, where do I get my next job, what do I need to have in my portfolio.

What was I thinking? I was a complete embarrassment.

Without a strategic plan and resources to keep you going, you will always be destined for failure.

The perception of freedom that comes with freelancing soon fades into the reality of bills to pay, networking to do and creating work that you're not excited about, just to have an income.

In this episode you can learn from my mistakes so that you can lay the groundwork for a successful exit by building bridges, and nest egg and a plan of action.

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We all want to make more money, but raising your rates can be intimidating. Worse still, get it wrong and you risk losing clients.

When it comes to business, I’ve been fortunate enough to own and run multiple businesses across a variety of industries.

I know which tactics work and which ones don’t, so in this episode I wanted to share a whole range of easy to implement and highly effective ways to make more money.

When done right, these combined tactics will double, maybe even triple your profits!

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We all say we want more clients, but what we actually want is 'high-value clients'. You know the ones - They love what we do, are great fun to work with, and money isn't ever an option.

After decades of working with these clients, I'm confident that I've found the secret formula to getting high-value clients, and it's not as complex as you might think.

In this episode, I'll share my secret formula, outline a plan for you to follow and share what it feels like to dance to Kaytranada at -130 degrees in a cryo-chamber.

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In this episode, Thad explains his recent podcast hiatus, school disco disasters and breaks down his personal productivity routine so that you steal his secrets and smash your biggest goals for 2022.

Join the Facebook Community - https://www.facebook.com/groups/Thaducation

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In this episode I sit down with Sales Expert Richard Woods to discuss ways that we can feel comfortable selling ourselves and our services to others in a crisis. 

We discuss the importance of collaboration and how it’s better to focus on building relationships by helping others, and having the patience to know that what we do now will come back to benefit us in the future.

If you have any questions please leave me a message - https://anchor.fm/thaducation or send an email to [email protected]. Please subscribe, rate and share the podcast with someone who might enjoy it. Thank you!