Executive Author Circle

Are you a first-time author contemplating self-publishing over traditional routes? I’ll guide you through the dynamic world of self-publishing and ghostwriting, offering you essential insights to elevate your book journey. We’ll dive deep into why self-publishing might be your best option, especially if you're lacking a substantial email list or the marketing muscle a traditional publisher expects you to have. Learn how defining your book’s topic, length, and format can make a significant difference in its structure and appeal.

If you're considering hiring a ghostwriter, I’ll walk you through the key considerations, including pricing models and the importance of establishing a strong rapport with your writer. Discover why I recommend against offering royalties as payment and why a positive, ongoing relationship with your ghostwriter is crucial for your project's success. You'll also hear about the different publishing paths—traditional, hybrid, and self-publishing—and how a well-crafted book proposal can catch a publisher’s eye.

I emphasize the value of interviewing multiple ghostwriters to ensure you find the right fit. We discuss how to identify the chemistry that will foster a productive collaboration, and why live interactions via Zoom or phone are invaluable during the selection process.

Join me as we unlock the secrets to a successful book journey, whether you're spearheading your own marketing initiatives or navigating the complexities of ghostwriting. Tune in for more insights, and feel free to reach out through my website for any questions or to explore my services. Your book is more than just words on a page—it's your legacy. Let’s make it a successful one together!

(00:01) - Ghostwriting Pricing for Publishing Success

(07:36) - Considerations for Hiring a Ghostwriter

(15:32) - Podcast Disclaimer

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Join me for an exciting conversation with the prolific and talented author Travis I. Sivart. We delve into the groundbreaking intersection of AI and book marketing, exploring how authors can harness AI tools like ChatGPT and Midjourney to transform their writing journey and marketing strategies.

Travis shares invaluable insights into leveraging AI without falling into copyright issues. We discuss the importance of using personal writing to ensure originality while simplifying tasks like crafting book blurbs and social media posts. You'll learn about the variety of AI programs available and the precautions AI companies take to prevent plagiarism.

Our conversation also addresses the reliability of AI-generated content, especially in the context of book marketing and alternative health information. We emphasize the need to verify AI-provided data to avoid misinformation, highlighting the importance of maintaining authenticity in digital content. Travis offers insights into AI's role as a supportive tool, akin to beta readers, providing diverse feedback to enrich an author's work.

We also get a sneak peek into Travis's latest creative endeavor, "Travelers," an omnibus that blends fantasy, steampunk, weird west, and cyberpunk genres. Embrace the future of writing and marketing as we explore the transformative potential of AI together!

Whether you're a seasoned author or just starting your writing journey, this episode is packed with valuable tips and advice. Don't miss out on learning how to navigate the exciting world of AI in book marketing and writing. Tune in and unlock the future of writing with AI and Travis I. Sivart!

(00:19) - Using AI for Book Marketing

(13:35) - Ensuring Authenticity in AI Marketing

(24:50) - Navigating AI for Book Writing

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Check out Travis’s works on Amazon

Learn more about Travis on his website

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Dive into the transformative power of artificial intelligence in revolutionizing book marketing strategies. Are you ready to turn your book's content into compelling lead magnets? I'll guide you through how to use AI to enhance your marketing strategy while maintaining your integrity and originality.

We'll explore how to craft enticing lead magnets like cheat sheets, infographics, and mini-courses from your book's content to capture email addresses and build lasting relationships with your readers. Plus, I'll share tips on using QR codes and tools like Linktree to streamline access to your lead magnets.

We'll dive into the world of email marketing, where I'll walk you through setting up effective email drip campaigns using AI tools like Claude for writing and Canva for graphics. These strategies are designed to keep your readers engaged and drive sales of your courses, books, or webinars. Whether you're new to email marketing or looking to refine your approach, this episode is packed with practical tips and creative ideas to help you grow your email list and elevate your book marketing game.

Join me as I share insights on selecting the right content, enhancing it with visuals, and crafting AI prompts that resonate with your unique style. We'll also discuss the importance of reviewing and editing AI-generated content to ensure it aligns with your personal voice and avoids any undesirable language.

By the end of this episode, you'll be equipped with the knowledge to simplify your marketing processes, test new strategies, and ultimately achieve book marketing success. So gear up for an insightful and creative journey into the world of AI-enhanced book promotion!

(00:20) - AI for Book Lead Magnets

(13:50) - Creating Effective AI Lead Magnets

(25:44) - Building Email Drip Campaigns With AI

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Let’s delve into the art of integrating book marketing into your already packed executive lifestyle. Join me as I share smart strategies to maximize your book's reach without overwhelming your schedule.

Discover how to set realistic marketing goals aligned with your business objectives and create a minimalist marketing plan that prioritizes high-leverage activities. I'll guide you through the essentials of building a lean marketing team and how delegation and automation can free up your time for what you truly enjoy.

Explore high ROI activities like engaging speaking engagements and podcast guesting, and learn how to align with the host's audience for mutual promotional benefits. We'll also discuss internal marketing strategies that seamlessly weave book promotion into your current business activities.

Finally, I invite you to join a vibrant community of writers on Substack—a creative haven offering support and resources for aspiring authors. Remember, every bestselling author started their journey just like you. This episode is your first step in turning your publishing dreams into reality.

Don't forget to reach out if you need assistance with your book marketing efforts. Let's unlock the secrets to successful book promotion together. Keep writing, dreaming, and creating!

(00:20) Book Marketing Strategies for Busy Executives

(11:57) High ROI Marketing Activities for Executives

(22:35) Professional Publishing Community on Substack

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Welcome to this exciting episode where I guide you through transforming your book into a dynamic leadership coaching tool! Whether you're an aspiring author or already have a book, learn how to leverage your written work to enhance your coaching brand, establish credibility, and seamlessly convert readers into clients. Discover the strategic connections between books and coaching, and how to design your content with actionable exercises that foster coaching opportunities.

We'll dive into innovative marketing strategies, such as using QR codes to capture reader emails and utilizing AI tools like Claude to amplify your social media presence. I'll share the importance of a single, clear call to action to streamline your marketing efforts and effectively connect with potential clients. Plus, I'll introduce you to Substack—a creative haven for writers where you can connect, share, and grow.

Join me in this episode to unlock the full potential of your book, turning it into a cornerstone of your leadership coaching empire. Keep writing, dreaming, and creating—your book is ready to make waves!

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Publishing for Professionals

Episode 18

What is a Ghostwriter and When Should You Hire One?

In this episode, we demystify the world of ghostwriting and explore when it makes sense to bring in professional writing support. A ghostwriter is a professional writer who creates content under your name, capturing your voice, expertise, and unique perspective while remaining invisible to your audience. Unlike traditional content creators who build their own brands, ghostwriters are skilled chameleons who adapt their writing style to match yours perfectly, becoming an extension of your thought leadership rather than replacing it.

The decision to hire a ghostwriter typically stems from a common dilemma: you have valuable insights to share and a personal brand to build, but lack the time or writing expertise to consistently produce high-quality content. This situation is particularly common among busy executives, entrepreneurs, consultants, and subject matter experts who understand the importance of content marketing but struggle to maintain a regular publishing schedule. Other scenarios include preparing for major speaking engagements, launching thought leadership campaigns, or scaling content production across multiple platforms while maintaining consistency.

We dive deep into the key indicators that suggest you're ready for ghostwriting support, including having clear expertise and opinions to share, a defined target audience, and the budget to invest in professional writing services. The episode explores different types of ghostwriting arrangements, from occasional article support to comprehensive content strategies, and discusses how to evaluate whether you have enough material and perspective to sustain ongoing ghostwritten content. We also address common concerns about authenticity and how the best ghostwriting relationships actually help amplify your genuine voice rather than replace it.

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Join me as I sit down with the inspiring John Graham, author of the award-winning book "Running as Fast as I Can." John candidly shares his remarkable journey from facing 200 rejections from traditional publishers to creating his own independent publishing company, Don Quixote Press. His story is a testament to resilience and the power of storytelling over data, particularly when addressing societal issues and the need for second chances.

John's book, inspired by his experiences with his nonprofit, Good Samaritan Home, reflects the struggles of those seeking a fresh start. Despite initial setbacks, John found success through self-publishing, with strategic marketing on platforms like Amazon and TikTok, guided by a resourceful publicist. His narrative has not only captured the hearts of readers, earning 33 literary awards, but has also sparked meaningful conversations about second chances and societal change.

In our discussion, John offers valuable insights for aspiring authors, emphasizing perseverance and the importance of continually refining your craft. His mantra, "do it and redo it," is a powerful reminder that both writing and life require constant improvement. Whether you're navigating traditional publishing or exploring self-publishing avenues, John's journey provides a wealth of knowledge and inspiration. Tune in to discover how dedication and innovative thinking can transform obstacles into opportunities in the publishing world.

(00:20) - Finding a Traditional Publisher

(12:18) - Navigating the Publishing Industry

(18:27) - Self-Publishing and Marketing Insights

(25:49) - Author Experience and Book Marketing

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Check out John’s work on his website

Buy John’s book on Amazon

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Publishing for Professionals

Episode 16

The Psychology of Thought Leadership: Why Publishing Matters

Delve with me into the psychology of thought leadership and the pivotal role of publishing. Join me as we explore how becoming a published author can transform your professional identity and establish your authority in your field. We'll distinguish genuine thought leadership from self-promotion, emphasizing the power of offering unique insights over merely advertising services.

I’ll unpack the trust equation—credibility, reliability, intimacy, and self-orientation—and how these components are crucial for building a trusted reputation. Discover how writing can lead to cognitive clarity, personal growth, and innovative ideas. We'll also discuss the evolving landscape of information consumption, highlighting the rise of digital media alongside the timeless appeal of printed books.

I’ll also talk about the profound connections authors can create with readers through the personal touch of a signed book. As a special bonus, find out how you can join our exclusive founder's circle, gaining invaluable resources for aspiring self-publishers. Embrace the journey of writing and let your story shine in the world of thought leadership. Don't forget to hit the subscribe button and leave a review to enhance your chances of joining our community. Your book is waiting to be born—keep writing, dreaming, and creating!

(00:17) - Psychology of Thought Leadership and Publishing

(14:07) - The Power of Writing and Publishing

(23:15) - Book Promotion and Community Building

Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Delve with me into the psychology of thought leadership and the pivotal role of publishing. Join me as we explore how becoming a published author can transform your professional identity and establish your authority in your field. We'll distinguish genuine thought leadership from self-promotion, emphasizing the power of offering unique insights over merely advertising services.

I’ll unpack the trust equation—credibility, reliability, intimacy, and self-orientation—and how these components are crucial for building a trusted reputation. Discover how writing can lead to cognitive clarity, personal growth, and innovative ideas. We'll also discuss the evolving landscape of information consumption, highlighting the rise of digital media alongside the timeless appeal of printed books.

I’ll also talk about the profound connections authors can create with readers through the personal touch of a signed book. As a special bonus, find out how you can join our exclusive founder's circle, gaining invaluable resources for aspiring self-publishers. Embrace the journey of writing and let your story shine in the world of thought leadership. Don't forget to hit the subscribe button and leave a review to enhance your chances of joining our community. Your book is waiting to be born—keep writing, dreaming, and creating!

(00:17) - Psychology of Thought Leadership and Publishing

(14:07) - The Power of Writing and Publishing

(23:15) - Book Promotion and Community Building

Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Today we're diving into the art of audiobook narration with the talented Trenton Bennett, a seasoned voiceover artist and audiobook narrator. Trenton shares his inspiring journey, starting with his transformative experience at the ACX Audiobook Masterclass, which launched his successful career.

We discuss the importance of platforms like ACX for self-published authors aiming to reach wider audiences through audiobooks. We offer a detailed guide on how to claim rights and select narrators effectively. Trenton also shares the benefits of his dual membership in SAG-AFTRA, allowing him the flexibility to work on both union and non-union projects.

We tackle the advantages and challenges of digital formats over physical books, and why platforms like ACX and Audible prefer human narrators over AI. Trenton's insights highlight the irreplaceable emotional depth and connection that professional narrators provide.

For those considering a DIY approach to audiobook production, we explore the technical requirements and challenges involved, including the necessity of an acoustically treated space and maintaining sound quality. We also offer practical advice for authors on hiring narrators, from identifying the right voice to structuring auditions.

Join us as we uncover the secrets to creating exceptional audiobooks, enabling authors to focus on their true passion—writing and storytelling. Tune in for a wealth of knowledge that will elevate your audiobook projects to new heights.

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

To hear more from Trenton visit his website

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.