Executive Author Circle

Today we're diving into part one of mastering niche market research for aspiring authors. This episode is packed with insights and strategies to help you understand your readers' demographics, assess market size, and perform effective competition analysis. Discover how to pinpoint your audience by age, gender, and preferences using tools like Publisher Rocket and Amazon searches. We'll also explore the best distribution channels, with Amazon standing out for its ease and cost-effectiveness.

I emphasize the importance of crafting a compelling book cover and using specific Instagram hashtags to reach your audience. You'll also learn about leveraging social media platforms to gauge reader interests and improve your marketing approach.

But that's not all! I invite you to join our upcoming Publishing for Professionals community, a creative sanctuary for aspiring authors. By subscribing to this podcast, you'll be the first to know when the community launches. As a founding member, you'll receive a special gift and gain access to a wealth of self-publishing resources. Keep writing, dreaming, and creating—your book is just waiting to be born!

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Learn how to optimize your book’s success on Amazon with Publisher Rocket

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Today, we're embarking on an enlightening journey to transform your literary dreams into reality by focusing on your book's unique angle. We uncover the art of identifying your book's niche and how it can dramatically enhance your publishing efforts. Discover how defining your target audience and honing in on specific topics not only reduces competition but also strengthens your connection with readers. With a clear niche, you'll enjoy higher profit margins and simplified marketing strategies, positioning yourself as an expert by addressing audience pain points and maintaining a consistent brand identity.

We'll also explore practical strategies to leverage your niche effectively. Learn how to find unique angles within popular genres, understand market trends, and use tools like KDP Publisher Rocket to stand out in the crowded literary landscape. I’ll share insights on testing your content's appeal across platforms like Substack, LinkedIn, and Instagram.

Don't miss out on joining our upcoming writer community, a creative haven for aspiring and professional writers to connect and grow. Subscribe to our podcast for updates and exclusive perks for early members. Keep writing, dreaming, and creating with us!

(00:17) - Understanding Your Book Niche

(07:10) - Leveraging Your Book Niche

(17:34) - Join Our Writer Community Today

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Learn how to optimize your book’s success on Amazon with Publisher Rocket

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Today, I'm thrilled to guide you on transforming your book outline into a captivating first draft. This episode is packed with practical strategies to conquer writer's block and breathe life into your manuscript. Discover actionable tips like taking a refreshing walk or engaging in a brain dump to clear mental roadblocks and unleash your creativity.

Join me as I share my unique techniques for maintaining a professional tone and avoiding sparse writing. You'll learn how to seamlessly resume paused sections and ensure your writing process is both smooth and productive. I'll also provide tips for expanding thin sections to create a more cohesive and compelling draft.

We’ll explore ways to maintain momentum in your writing journey. I'll discuss the benefits of tracking daily progress, celebrating small wins, and using writing sprints to boost productivity. Plus, we'll delve into the importance of joining accountability groups to keep you on track with your goals.

Remember to keep your outline handy as a roadmap to your manuscript. Highlight completed sections and keep moving forward with confidence. I'm also excited to announce a new community for podcast listeners, offering author support and networking opportunities with fellow writers and thought leaders.

Don't forget to hit that follow button to stay updated on new episodes and community announcements. Let's transform your writing process and take your book from outline to polished manuscript together. Happy writing!

(01:02) Overcoming Writer’s Block

(05:20) Keeping Momentum When Writing Your Book

(09:17) The Benefits of Accountability Groups

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Today we're diving deep into the world of personal branding for authors with the incredible Brandon Birkmeyer. As a former advertising executive for Coca-Cola and Apple, Brandon brings over 22 years of branding expertise to the table.Together we’ll explore how authors can intentionally shape their reputation and elevate their visibility using personal branding strategies.

Join us as Brandon distinguishes between personal and product branding, sharing invaluable tips for authors to enhance their presence across platforms like podcasts, blogs, and YouTube. We also discuss the significance of networking and understanding your target audience to tailor content that truly resonates.

Our conversation takes a practical turn as we delve into the self-publishing journey, highlighting the importance of balancing personal involvement and outsourcing tasks like editing and design. Discover how a professional book cover can make a significant impact and learn about the concept of a minimum viable product across different content forms.

Whether you're an aspiring author or a leader looking to strengthen your personal brand, this episode is packed with insights to inspire and guide you on your journey. Don't miss out on Brandon's expert advice and personal experiences that will empower you to craft a compelling and memorable author image. Tune in now and take the first step towards mastering your personal brand!

(00:18) - Strategic Personal Branding for Authors

(10:51) - Successful Networking and Author Branding

(20:02) - Designing a Professional Book Cover

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Learn more about Brandon’s brand at Brands On Brands

Purchase a copy of Brandon’s book Front and Center Leadership

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

I'm Lynn “Elikqitie” Smargis, your guide from Unicorn Publishing Company. Let’s explore how to transform your ideas into published works, focusing on maximizing your writing potential and productivity.

We'll delve into the art of using an outline to organize your thoughts and streamline your writing process. Whether you're a thought leader, executive, or speaker, you'll find invaluable strategies to navigate the chaos of daily life and keep your writing on track. Learn how to create a dedicated writing space and manage your manuscript efficiently, ensuring each chapter is easily accessible for editing.

For those with hectic schedules, hiring a ghostwriter can expedite your journey. We'll discuss how to find your nonfiction voice, maintain consistent flow, and make seamless transitions between chapters. Discover the benefits of color-coded organization and the flexibility to adjust your outline as your manuscript evolves.

I'll also share my expert tips on overcoming feelings of overwhelm and taking action to make your story shine. Whether you choose to embrace ghostwriting services or book a discovery session, I'm here to help ignite your storytelling potential.

Join me as we embark on this journey of mastering self-publishing. Don't forget to like, follow, or subscribe to stay updated with the latest insights and strategies. Let's transform your ideas into a compelling published work together!

(00:17) - Navigating Self-Publishing Process for Professionals

(09:29) - Organizing Your Writing Process for Success

(16:37) - Crafting Consistent Flow in Writing

(25:39) - Ghostwriting and Publishing Motivation

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Actionable Strategies for Implementing Your Book Outline

Write, Edit, & Publish Podcast

Episode 09

I’m digging into the art of book outlining. Whether you're a tech enthusiast or a fan of traditional methods, there's a tool here to transform your storytelling journey. I explore digital giants like Scrivener and Plotter, which are perfect for those who love detailed scene organization and visual timelines. But beware, Scrivener's learning curve can be steep for beginners.

For those who prefer a hands-on approach, I’ll discuss the timeless charm of notebooks, index cards, and whiteboards. Unleash your creativity with an unlined Moleskine or orchestrate your narrative using color-coded Post-it notes. Each tool offers unique benefits, ensuring your outlining process aligns with your personal preferences and project needs.

I’ll also guide you through selecting the perfect outlining tool by considering your writing style, project complexity, budget, and collaboration needs. Whether you're crafting fiction or non-fiction, using a mix of digital and analog methods can be the key to success.

Ready to bring your book dreams to life? This episode not only inspires but equips you with the knowledge and resources to transform your ideas into a compelling first draft. Don't forget to explore the resources in the show notes and consider scheduling a discovery call for personalized guidance. Let's make your literary ambitions a reality, one outline at a time!

(00:13) Essential Tools for Book Outlining

(09:34) Organizing Tools for Book Outlining

(14:20) Choosing the Perfect Outlining Tool

(21:42) Transform Your Book Dreams Into Reality

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Creating Your Ideal Book Outline

Write, Edit, & Publish Podcast

Episode 08

Delve with me into the art of crafting the perfect book outline to bring your writing dreams to life in just 90 days. Whether you're a meticulous plotter or a spontaneous pantser, I've got you covered with strategies that cater to your unique writing style and help you align your book's voice with your target audience.

Let’s explore various outlining methods, from traditional outlines to mind maps, and discuss how to choose the one that suits your writing approach. I’ll also tackle common pitfalls like perfectionism and analysis paralysis, ensuring you stay on track and avoid getting bogged down by endless revisions.

Discover how to transform your book ideas into a clear and compelling structure, and hear real-life insights from discovery calls that can guide you in aligning your voice with your ideal readers. Flexibility is key, and I encourage you to remain open to new ideas and feedback to enhance your manuscript's value.

As your ghostwriting unicorn, I'm here to support you on this exciting journey from concept to publication. Don't let fear hold you back—take the leap and book a discovery call to fast-track your path to becoming a published author. With my personalized guidance, your manuscript can evolve from a mere idea to a polished product ready for the world in just 90 days.

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Crafting Stories Using Structured Outlines

Write, Edit, & Publish Podcast

Episode 07

Let’s explore the transformative power of book outlines. Think of outlines as your creative blueprint, akin to an architect's plans or a doctor's procedure. They provide a flexible roadmap that not only streamlines the writing process but also reduces the need for major revisions, enhancing both organization and creativity.

Join me as I share my personal experiences with outlines, including a ghostwriting project that highlighted their value in collaborative efforts. I’ll explore a variety of outlining techniques, tailored to different writing styles and preferences. From the traditional linear approach and the classic three-act structure to the innovative snowflake and my favorite, mind mapping, each method offers unique benefits for both fiction and non-fiction writers.

I’ll discuss why outlines are essential for a cohesive narrative, aiding in time management, preventing plot holes, and facilitating collaboration. In the second segment, we'll explore the various outlining methods, offering practical tips to find the best fit for your writing journey.

Whether you're a seasoned author or just starting out, these insights will help you unlock your storytelling potential. Don't miss the next episode where we’ll dive into choosing your outline method and avoiding common mistakes. Subscribe for more insights, and if you're ready to transform your book idea into reality, book a discovery call with me. Let's turn your story into gold!

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Level Up Your Self-Publishing Game with Expert Formatting Tips

Write, Edit, & Publish Podcast

Episode 06

Ready to unlock the secrets of professional book formatting? I’m here to help you transform your manuscript into a masterpiece that rivals traditionally published works. I'll dive deep into essential elements of both ebook and print formatting, ensuring your book looks polished and ready for readers.

In the first segment, I discuss the art of book formatting, likening it to dressing your manuscript in its finest outfit. From selecting the perfect font to deciding on chapter styling, I'll guide you through the interior design elements that make your book stand out. We'll also cover the essentials of ebook formatting, ensuring compatibility across major devices, and discuss print formatting specifics for both paperback and hardcover editions.

I'll share my personal strategies, including the importance of obtaining ISBNs, creating title and copyright pages, and incorporating front and back matter. Whether you're a DIY enthusiast or considering professional help, I'll walk you through popular formatting tools like Adobe InDesign, Vellum, and my personal favorite, Atticus.

As we wrap up, I'll provide tips on early planning, choosing the right tools, and deciding between a DIY approach or professional assistance. Don't forget to join me next week for insights on crafting effective book outlines. Let's elevate your self-publishing game!

(07:47) - Essential Book Formatting Tips

(14:31) - Designing Professional Book Formatting

(18:00) - Effective Book Formatting Strategies

(21:07) - Professional Book Formatting for Authors

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Unlocking the Secrets of Ghostwriting for Busy Professionals

Write, Edit, & Publish Podcast

Episode 05

I dive deep into how ghostwriting can transform your book ideas into reality, especially for thought leaders, speakers, and executives with packed schedules. As a professional ghostwriter I am quite familiar with clients wanting to write a book but not having enough time to do it, that’s where ghostwriting comes in.

Join me as I explore the timing and benefits of hiring a ghostwriter, especially if your expertise exceeds your writing abilities or if your calendar is too full to allow you to write. Discover how a ghostwriter can streamline your content creation, maintain a consistent presence across multiple platforms, and even assist with affordable options like group ghostwriting and book coaching.

I also provide insights into how to effectively repurpose your book content for social media, avoiding common pitfalls, and making the most of your material. Whether you're looking to publish before a big conference or enhance your thought leadership, I guide you on taking the first step by booking a discovery call to assess your readiness for a ghostwriting collaboration.

Tune in to gain practical tips and inspiration on your journey to becoming a published author without compromising your busy schedule. Don't forget to like, subscribe, and follow the podcast for weekly episodes packed with valuable insights into writing, editing, and publishing. Join me next week for more guidance as you move closer to achieving your authorship goals.

(04:44) - When to Hire a Ghostwriter

(15:54) - Ready for Ghostwriting Success

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability