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Hema Dey, of Iffel International, discusses the mechanics of an effective marketing program.

Transcript: 

Bill: We asked marketing strategist Hema Dey for some key ideas and strategies for business owners to think about when developing their marketing plan.

Hema: Marketing is like a war game, so you really need to understand the landscape of the people that you want to sell to, and who your competitors are. We always produce a functional marketing plan. Another thesis, which is three months worth of work, but something that you can actually  go out and say, right, roughy, this is your target market, here are your threats, your competitors, and what you’re up against, and really measure what those gaps are to make sure that the sales model, and I know a lot of people see the word “sales” as a big taboo word, but a business cannot survive without sales and if you apply that right across even the professional service sector…if people can actually put a sales organization within their business, then I think they’ve got it right. 

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Harry S. Dent Jr. studied economics in college in the ’70s, but found it vague and inconclusive. He became so disillusioned by the state of his chosen profession that he turned his back on it. Instead, he threw himself into the burgeoning new science of finance where identifying and studying demographic, technological, consumer and many, many other trends empowered him to forecast economic changes.

Since then, he’s spoken to executives, financial advisors and investors around the world. He’s appeared on “Good Morning America,” PBS, CNBC and CNN/Fox News. He’s been featured in Barron’s, Investor’s Business Daily, Entrepreneur, Fortune, Success, U.S. News and World Report, Business Week, The Wall Street Journal, American Demographics and Omni. He is a regular guest on Fox Business’s “America’s Nightly Scorecard.”

Harry has written numerous books over the years. In his book The Great Boom Ahead, published in 1992, he stood virtually alone in accurately forecasting the unanticipated boom of the 1990s. That same year he authored two consecutive best sellers: The Roaring 2000s and The Roaring 2000s Investor (Simon and Schuster).

In The Next Great Bubble Boom, he offered a comprehensive forecast for the following two decades.

In The Great Depression Ahead, he outlined how the next great downturn is likely to unfold in three stages, with an interim boom stage between 2012 and 2017 before the long-term slowdown finally turns into the next global boom in the early 2020s.

In The Great Crash Ahead (2011), he outlined how the next great crash is likely to unfold in the coming months. He explained why there is nothing the government can do to protect us as deflation takes hold of the economy.

He also recently finished his book, Spending Waves: The Scientific Key To Predicting Market Behavior for the Next 20 Years, an information-packed guide for any serious business owner.

Harry’s latest book, The Demographic Cliff – How to Survive and Prosper During the Great Deflation of 2014–2019, shows why we’re facing a “great deflation” after five years of stimulus — and what to do about it now.  Get your copy here.

TO LISTEN TO PAST INTERVIEWS WITH HUNDREDS OF ADVISORS ON 12 BUSINESS TOPICS CLICK HERE TO VISIT THE AUDIO LIBRARY AT EXITCOACHRADIO.COM

Harry S. Dent Jr. studied economics in college in the ’70s, but found it vague and inconclusive. He became so disillusioned by the state of his chosen profession that he turned his back on it. Instead, he threw himself into the burgeoning new science of finance where identifying and studying demographic, technological, consumer and many, many other trends empowered him to forecast economic changes.

Since then, he’s spoken to executives, financial advisors and investors around the world. He’s appeared on “Good Morning America,” PBS, CNBC and CNN/Fox News. He’s been featured in Barron’s, Investor’s Business Daily, Entrepreneur, Fortune, Success, U.S. News and World Report, Business Week, The Wall Street Journal, American Demographics and Omni. He is a regular guest on Fox Business’s “America’s Nightly Scorecard.”

Harry has written numerous books over the years. In his book The Great Boom Ahead, published in 1992, he stood virtually alone in accurately forecasting the unanticipated boom of the 1990s. That same year he authored two consecutive best sellers: The Roaring 2000s and The Roaring 2000s Investor (Simon and Schuster).

In The Next Great Bubble Boom, he offered a comprehensive forecast for the following two decades.

In The Great Depression Ahead, he outlined how the next great downturn is likely to unfold in three stages, with an interim boom stage between 2012 and 2017 before the long-term slowdown finally turns into the next global boom in the early 2020s.

In The Great Crash Ahead (2011), he outlined how the next great crash is likely to unfold in the coming months. He explained why there is nothing the government can do to protect us as deflation takes hold of the economy.

He also recently finished his book, Spending Waves: The Scientific Key To Predicting Market Behavior for the Next 20 Years, an information-packed guide for any serious business owner.

Harry’s latest book, The Demographic Cliff – How to Survive and Prosper During the Great Deflation of 2014–2019, shows why we’re facing a “great deflation” after five years of stimulus — and what to do about it now.  Get your copy here.

TO LISTEN TO PAST INTERVIEWS WITH HUNDREDS OF ADVISORS ON 12 BUSINESS TOPICS CLICK HERE TO VISIT THE AUDI

Barry Moniak is an Organizational Therapist at End In Mind. His topic is Synergistic Culture and he will discuss interdependence. 

Questions Answered: 

1) What does it take to have a synergistic outcome? 

2) What is interdependence?

3) Why do we resist interdependence? 

Contact Info: 

Website: endinmind.com 

Email: [email protected]

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David Roemer of DDR Group, Inc. shares a 1 minute tip from his interview. Hear the full interview for more great tips!

Transcript: 

Bill: It's been said that one of the building blocks of planning is managing your time properly, but how do you do that best? Here's an idea from action coach David Roemer. 

David: To track your time for one week, you really have a much better idea of where you're wasting your time right now. I know I've done it, and I was shocked. I didn't realize I was spending as much time, for example, just doing things like answering emails that really didn't need to get answered right then and there, that could've waited. Doing things like picking up the phone instead of letting it go to voicemail and having to get back to what I was doing after the phone call. Because those distractions kind of throw you off, you waste time. So, tracking your time for a week really gives you a better sense of where you're wasting your time. 

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Nellie Akalp is the CEO and Founder of CorpNet.com, an online legal document filing service that helps entrepreneurs start their businesses. Nellie is here today to chat about the importance of registering a business. She will share some basics about business structures, what structure is best for which type of business, why it is important to incorporate,when to incorporate and in what state to incorporate. 

Contact Info:

Website: www.corpnet.com

Email: [email protected]

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Here's a 1 minute highlight from Brandon Miller. Give it a listen and share it with your friends, and if you like the content be sure and listen to the full 20 minute interview!

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Holly helps business leaders and their companies achieve excellence by creating clarity on what winning looks like and determining how to get there. She will help you achieve alignment and focus your organization so everyone is in the same race. Her unique approach to strategic agility, alignment and engagement - based on the approach Pause, Think, Focus, Run - provides the tools, techniques, and skills companies need to reach their destinations and achieve their goals.

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